United Farm Workers Symbol

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Black illustration of an Aztec eagle on a red background

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The Aztec eagle is the symbol of the United Farm Workers (UFW) union, which works to support the rights of farm workers. The UFW (originally the National Farm Workers Association) was co-founded by civil rights activist Cesar Chavez and women’s rights activist Dolores Huerta in 1962. In the 1970s, the UFW became the recognized bargaining agent for approximately 50,000 farm workers and gained national support.

Catalog ID CL0378

Texas Farm Workers Union

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Text on Button TEXAS FARM WORKERS UNION
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Red border with white text around top and bottom, black-and-white tree illustration on white background in center. 

Curl Text union bug
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The Texas Farm Workers Union (TFWU) was established in 1975 by Antonio Orendain, who had previously worked with Cesar Chavez and the United Farm Workers (UFW), organizing laborers for the national grape and lettuce boycotts. Unlike Chavez's efforts in California, TFWU was unsuccessful in persuading the state of Texas to establish a Texas Agricultural Board. In February 1977, TFWU members marched from San Juan, Texas to the state capital building in Austin, Texas, arriving on April 2, 1977 after covering over 400 miles. Later that year, Orendain led 40 workers on a 1600-mile march from Austin to Washington, DC, which took nearly four months. Orendain and the Texas Farm Workers Union never gained much support from the United Farm Workers, and with little funding, the union was defunct by the mid-1980s. 

Catalog ID CL0379

Viva La Mujer

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Text on Button VIVA LA MUJER
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Yellow female symbol with a black Aztec eagle in the center and black text underneath on a red background

Curl Text union bug
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The United Farm Workers (UFW) union works to support the rights of farm workers. The UFW (originally the National Farm Workers Association) was co-founded by civil rights activist Cesar Chavez and women’s rights activist Dolores Huerta in 1962. In the 1970s, the UFW became the recognized bargaining agent for approximately 50,000 farm workers and gained national support.  The Aztec eagle on the button is the symbol of the UFW.  The Venus symbol represents the female gender, and the phrase, “Viva La Mujer” translates to Long Live the Woman.

Catalog ID CA0533

Viva La Huelga

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Text on Button VIVA LA HUELGA
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White button with black text and a black and white photograph in the center.

Curl Text Emiliano Zapata (union bug)
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This button was made by the United Farm Workers, a union of Filipino and Mexican American farm workers, in the 1970s. The United Farm Workers were led by Cesar Chavez and Dolores Huerta and won the right to organize farm workers after the Delano grape boycott in 1965-1970. The words Viva La Huelga, meaning long live the strike, are the rallying cry of the United Farm Workers. 

The picture is of Emiliano Zapata, a leader of the 1910 Mexican Revolution. Zapata called for a redistribution of land and is remembered in Mexico today as a supporter of peasants and Native Americans. He became a central symbol of the United Farm Workers and the Delano Grape Boycott.

Sources

Brunk, S. (2008) The Posthumous Career of Emiliano Zapata: Myth, Memory, and Mexico's Twentieth Century. Austin: University of Texas Press.

Catalog ID CA0124

Viva La Causa Emiliano Zapata

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Text on Button VIVA LA CAUSA
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Black and white photograph of Emiliano Zapata with a white outer ring with black text

Curl Text Emiliano Zapata union bug
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Emiliano Zapata Salazar featured prominently in the Mexican Revolution.  He led the peasant revolution and was the inspiration for Zapatismo, an agrarian movement.  Born in 1879, he lived in Morelos, Mexico.  He was an early activist in movements against the dictator Porfirio Diaz, and in 1910, Zapata became a leader of the peasant uprising in Morelos and formed the Liberation Army of the South.  The peasant revolutionaries were fighting against pressure from landowners who monopolized water and land resources with the support of Diaz.  The peasant army contributed to the fall of Diaz, and Zapata then concentrated on rebuilding Morelos and enacting land reforms.  In 1919, he was killed in an ambush while defending Morelos against the Constitutionalist Army.  The button’s text translates to "Live the Cause".

Catalog ID CA0537

Nixon Eats Lettuce

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Text on Button Nixon Eats Lettuce
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Black text above a black stylized eagle on a bright green background

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In August 1970, the United Farm Workers called for a nation-wide boycott of all lettuce growers in the Salinas Valley.  The boycott was to protest the poor wages and living conditions of the lettuce pickers, many of whom were unskilled migrant workers.  Approximately 10,000 farm workers went on strike, and over the next three weeks, lettuce production dropped approximately 70%.  The price of lettuce almost doubled, and shipments of fresh lettuce nearly ceased.  Nixon publicly opposed the boycott and criticized its leaders.  Persistence on the part of the United Farm Workers led to the passage of the California Agricultural Labor Relations Act in 1975, but the boycott was not formally ended until 1978.

Catalog ID CA0497

Justicia Dignidad

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Text on Button Justicia Dignidad
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Illustrations of a strawberry and an eagle on a white background within a red border with black text on the top and bottom edges

Curl Text union bug
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In 1996, the United Farm Workers of America (UFW) took on the strawberry industry via pickets and protest marches.  The UFW wanted to draw attention to the berry pickers’ poor working conditions, low wages, and lack of health insurance.  “Justicia/Dignidad” (Justice/ Dignity) were two of the ideals driving the UFW to organize the strawberry workers.  In March 2001, the UFW and Coastal Berry Co. (the United States’ largest employer of strawberry workers) signed a contract.  The agreement made the company’s employees the best paid workers in California at the time.

Catalog ID CA0517

Don't Eat Grapes

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Text on Button Don't Eat Grapes
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Red button with black text and a black eagle symbol in the center. 

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The Delano Grape Strike was a labor strike in California that began in September of 1965, and lasted for more than five years. The striking workers, led by Cesar Chavez and others, formed the United Farm Workers and demanded wages equivalent to the federal minimum wage. Through grassroots efforts, including consumer boycotts of non-union grapes, the United Farm Workers succeeded in reaching a collective bargaining agreement with the grape growers in July 1970.

Catalog ID CA0489

Don't Eat Grapes Green

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Text on Button Don't Eat Grapes
Image Description

Black button with green text and the illustration of a bunch of grapes with a face on it. 

Curl Text (union bug)
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The Delano Grape Strike was a labor strike in California that began in September of 1965, and lasted for more than five years. The striking workers, led by Cesar Chavez and others, formed the United Farm Workers and demanded wages equivalent to the federal minimum wage. Through grassroots efforts, including consumer boycotts of non-union grapes, the United Farm Workers succeeded in reaching a collective bargaining agreement with the grape growers in July 1970. 

Catalog ID CA0480

Buy Union Grapes

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Text on Button Buy Union Grapes Union Label Farmworkers AFL-CIO
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Black text on white background with red, black and white UFW flag. 

Curl Text union bug
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The Delano Grape Strike was a labor strike in California that began in September of 1965, and lasted for more than five years. Several organizations joined forces to create the United Farm Workers and demand wages equivalent to the federal minimum wage. One of the organizations was the Agricultural Workers Organizing Committee, which was formed in 1959 by the AFL-CIO, the umbrella federation for American unions. The black Aztec eagle was designed in 1962 by the brother and cousin of labor rights leader Cesar Chavez. It is still used as a symbol by the United Farm Workers. UFW lore says that Chavez picked black to represent the darkness of the farmworker’s plight and the white to mean hope, all set against a red that signified the sacrifice expected from union workers.

Catalog ID CA0492