Black text on banner image with yellow and black checker board background.

Known by their consistent checkerboard logo, this New York City institution has boasted the largest selection of jeans since 1973. Carrying both new and used clothing, the trendy shop caters to an eclectic mix of urban shoppers. Although their popular Broadway location in Manhattan closed in 2002, the Brooklyn location kept its doors open.

Exclamatory red text above a green and white carton of cottage cheese with a red Sealtest logo flanked by images of celery, carrots, and dill on a white background.

Sealtest Dairy was a division of the National Dairy Products Corporation that manufactured dairy products throughout the United States. It is the predecessor to Kraft Foods, Inc. One of its products included vege-dill cottage cheese in a plastic container.

Black font above a blue and red Amtrak logo on a white background.

The National Railroad Passenger Corporation, or Amtrak, was created by an act of Congress in 1970, which brought together ailing privately run rail services across the US to form a hybrid public-private entity that would receive taxpayer funding to operate intercity passenger trains.  From the privately run services, Amtrak acquired rolling stock, equipment, capital, and crews.  They also acquired all the existing problems in the railroad systems such as facilities in need of maintenance and redundant stations.

After their formation on 1 May 1971, Amtrak consolidated the railroad system and began to make improvements to their inherited equipment and facilities. This button is an example of one produced by Amtrak between 1971-1974 to promote these improvements, which included refurbished rail cars, renovated stations and a simplified reservation system.

The name “Amtrak” is an amalgamation of the words "American" and "track."  The original logo - which was in use between 1971 and 2000 - featured the recognizable “motion mark,” and utilized the patriotic colors of red, white and blue.

Black text over illustrated orange feet with big eyes and smiling faces with orange border on black background.  

"Peter Lord" was a retail brand shoe store created by Hugh Bryan Clark of C. and J. Clark International (now known as Clarks) in 1937. They developed their own system for fitting shoes based on analysis of thousands of foot measurements and created a footguage that could be used by shop workers to measure a customers foot. This was all to get a good fitting shoe and so that you would have healthy feet.

Green, capitalized text at the very top above a green and red carton of cottage cheese with a red Sealtest logo and green font flanked by images of celery, parsley, possibly peppers and garlic on a white background.

Sealtest Dairy was a division of the National Dairy Products Corporation that manufactured dairy products throughout the United States. It is the predecessor to Kraft Foods, Inc. One of its products included spring garden salad cottage cheese in a plastic container.

Red text centered on a white background; "You'll like" and "Creamed" is in cursive, while the other words are capitalized.  "BUY DEFENSE BONDS" is in black small letters on the bottom of the button.  Text encircled by four thin lines.   

J. R. Bowman of Clinton County, Illinois and his brothers formed Bowman Dairy Company in 1891.  Bowman Dairy was one of the leading dairy products suppliers in the Chicago area. In the 1930’s, Bowman employed over 3,000 residents, but by 1966, Bowman Dairy was purchased by rival, Dean Foods.

Defense bonds, later known as war bonds, were debt securities issued by the U.S. government to finance its defense initiatives and military efforts in times of war. The War Advertising Council promoted buying these bonds through radio, newspapers, magazines, movie theater newsreels and pinback buttons.

An illustration of an elephant head in black is on the upper half of the button and black text is on the bottom half over a light pink background.

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Black text along top and bottom edges with an illustrated image (in the style of the Simpsons) of the Burger King mascot over a horizontal white stripe with "The Simpsons Movie" logo on a yellow background.  

In a creative cross-promotional effort between Burger King and The Simpsons Movie (which was released in 2007), Burger King launched an online generator called simpsonizeme.com that allowed users to create a Simpsons-like avatar of themselves. Over 40 million people have gotten “Simpsonized”.

White Sealtest logo and text on a red background.

Sealtest Dairy was a division of the National Dairy Products Corporation that manufactured dairy products throughout the United States. It is the predecessor to Kraft Foods, Inc. The 1964 Election was the election between Democrat Lyndon B. Johnson and Republican Barry Goldwater.

The button has a blue-outlined open-mouthed lion on the bottom half and blue text on the top half with a white background.

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