Egyptian art motifs with pink and black background with centered watch hands.

The watch face of the Swatch Osiris watch was part of Swatch's 1986 Spring/Summer collection. The Swatch brand became popular in the 1980s for its trendy timepieces. Swatch, a contraction of "second watch" was a successful attempt to get consumers to rethink the wrist watch. Instead of another stale, old, expensive piece of jewelry, the company introduced inexpensive, plastic, Swiss made watches carrying novel designs, colorful watchbands, and fun watch guards which made the product more of a fashion accessory than a time-keeping device. They also invited leading artists to create designs. Over the years, Keith Haring, Moby, Yoko Ono and Spike Lee among others, have created their own Swatch. Begun in 1983, the company has grown into the world's largest watch company, having acquiring several other leading brands.

White background with black text and an shades of red and blue with an illustration of a thoughtful-looking man with glasses and a big red nose.

Rube Goldberg, the cartoonist responsible for these "I'm the Guy" buttons is more famously known for his illustrations of inventions that were funny and complicated. His name is in the Webster dictionary is defined as "accomplishing by complex means what seemingly could be done simply". He was a dedicated cartoonist, doing both political and comical cartoons. Goldberg is also a founding member of the National Cartoonist Society whose Reuben Award is named after his proper name, Rueben.

The popularity of the "I'm the guy..." slogans caught the eye of tobacco marketers. So if you wanted one of these buttons back in the 1910's, you'd have to buy some of their cigarettes. 

There was even an "I'm the guy" song !

Multicolor illustration of the three little bears gathered at a table in front of a stone fireplace in a room with wood plank ceiling and bright green flooring.

Storybook Gardens was built in the early 1950's and was one of the first tourist attractions in the Wisconsin Dells Area. It has since closed.

White background with black text and illustration. The illustration of a cartoon-looking man with a beautiful woman.

During the late 19th and early 20th centuries, Hassan Cigarettes gave away free promotional buttons when customers purchased their cigarettes. The buttons were made in collaboration with comic artists like Bud Fisher, T.E. Powers, R.L. Goldberg, and Gus Mager, as well as manufacturing company Whitehead & Hoag. The 1896 collection features black-and-white illustrations of Victorian-era cartoon characters. It is unknown how many buttons were a part of the original set, but some collectors have been able to locate as many as seven different buttons to resell online. Most buttons in the 1896 collection have an artist’s signature on the front. However, this ‘Stop it! I like it!' button does not. Based on the other buttons in the collection, this button was likely illustrated by Bud Fisher or R.L. Goldberg.

A jar of Ma Snaider's superfine chocolate flavored syrup in the center, red text on white background.

Ma Snaider’s Superfine Chocolate flavored Syrup was manufactured by Snaider Syrup Corp., Brooklyn, New York. The patriotic company's logo features not only red, white and blue stars and stripes, but an American eagle crouching under a banner proclaiming "American Brand." They produced a number of syrups and seltzer products including flavored syrups like raspberry and pineapple punch for use in soda pop. 

An illustration of a drum head with white stars and text over blue background on the top half, black text over vertical red and white stripes on the bottom.

Slingerland is an historic drum company, linked to the early development of jazz. Established in Chicago around 1912 by Henry Heanon "H.H." Slingerland (1875-1946), they originally imported German ukuleles, but moved manufacturing in house to meet demand, adding banjos and guitars. The first Slingerland drum kits weren't introduced until 1928, likely a response to Chicago drum maker Ludwig & Ludwig's entry into their banjo market. The family controlled the company until the 1970s. Gibson restored the brand in the 1990s and currently manufactures a line of Slingerland drum sets out of their Arkansas factory.

Famous endorsers include Gene Krupa, Buddy Rich, Grammy award winner Peter Erskine, Bev Bevan (ELO), Tre Cool (Green Day), and Neil Peart (Rush).

White text on a red background.

The restaurant chain Sizzler, opened on January 27, 1958 by Del and Helen Johnson in Culver City, California, and was originally named "Sizzler Family Steak House". 

Blue background with white lettering and illustration of two feet with toothy grins on the soles. 

SELZ is a brand of footwear manufactured and distributed by Chicago-based Selz, Schwab & Co. (1890-1929). The pioneering men responsible were both German-born immigrants. Morris Selz arrived in America at the age of 17, gaining experience elsewhere before arriving in Chicago eleven years later. His company, Selz & Cohn, opened in 1871 becoming a leading Midwest shoe wholesaler within a couple years. Charles H. Schwab joined the firm in 1878, incorporating in 1890. At the beginning of the twentieth century, the four Chicagoland factories (Chicago, Joliet, Genoa, Elgin) were churning out around 12,000 pairs of leather boots and shoes each day. Factory closures in 1929 associated with the Great Depression brought about its end.

Red number 7 wearing a crown in the center on a dark blue background with white text near outter edge.

Seagram's Seven is a brand of blended American whiskey bottled at the Lawrenceburg Distillery in Indiana. The brand's name comes from Joseph E. Seagram, who started out managing a flour mill and ended up making whiskey in the 1880s. His son ended up selling the company shortly after his death, but the brand stuck. 

Seagram's Seven is frequently consumed with a non-alcoholic beverage, often mixed with colas. Arguably the most popular cocktail being the 7 and 7, a mix of Seagram's Seven and 7-Up. The brand became popular in the 1970s using the "Every Party's Choice" slogan in its advertisments.

Vertical black rectangle mimics the video cassette product. Text is located in the top quarter in white or red print with bars of green-red-blue. 

3M (Minnesota Mining and Manufacturing) is the company behind many household products from post-its to tape to cleaning products.  In the 1950s, they began producing the video cassette. With the advent of personal VCRs and video cameras, sharing and viewing video footage changed the way we view television and even our own family moments. 

During the 1950s and 1960s, Scotch was the standard of open-reel recording tape. By the mid 1980s, 3M developed an improved tape with smaller, more regularly shaped and more closely aligned magnetic particles. However, by the late 1980s, other brands such as JVC had overtaken Scotch in the VHS market and Scotch soon lost the market due to higher prices per VHS tape sold. Other brands were cheaper to make and sell. Soon after in the early 1990s, the DVD was introduced and the need for any VHS tape, 3M or otherwise, became secondary to the new DVD format.