Illustration of Davy Crockett on his knee looking to the left while holding his gun. Yellow background

Davy Crockett (1786-1836) was an American frontiersman, politician, and soldier whose larger-than-life exploits have been popularized in popular media. Commonly referred to as the "King of the Wild Frontier, Crockett held many attributes during his life. Crockett fought in the War of 1812 and later served in the U.S. House of Representatives. What Crockett is most well-known for, however, is his heroic death while fighting in the  Battle of the Alamo during the Texas War of Independence. Crockett's life has often been portrayed to mythical proportions, cementing him as an American folk hero. From 1954-1955, Disney released a five-part miniseries about Crockett. Starring actor, Fess Parker, the mini-series revitalized the story of Davy Crockett for a new generation. The series was popular at the time, which allowed Disney to sponsor spin-off merchandise. One example is from Sunbeam Bread, who began its own Davy Crockett bread line.

Blue and white illustration of Jimmy Carter's head with white text above and below on a red and blue background

Jimmy Carter was the Democratic Party nominee for President of the United States in the 1976 presidential election. He faced incumbent Republican Gerald Ford who had become president due to Nixon’s resignation after the Watergate scandal. Carter won both the popular vote and the Electoral College in a very closely contested race with Ford. 

During his presidency, Jimmy Carter pardoned Vietnam War draft evaders, established both the Department of Energy and the Department of Education, and dealt with numerous foreign policy challenges including the Iran hostage crisis and the Soviet invasion of Afghanistan. He was subsequently defeated in the 1980 presidential election by Ronald Reagan.

Red, white and blue background with blue text over a white stripe

"Keep 'em [Blank]" was the format for a number of slogans surrounding the US armed forces fighting in World War II. In particular, "Keep 'em Flying" was both a motto in support of the Air Force and later the title of a 1941 film in which two circus performers join Army flight school. Other slogans included, "Keep 'em Sailing", "Keep 'em Rolling", "Keep 'em Smiling" (a letter writing campaign), and, of course, "Keep 'em Fed", which encouraged citizens to ration food in support of the war effort and was frequently used by trade companies to advertise their donations to the troops.

White script text over a blue bottom third of the button and a white star over the upper red background

Following American entry into World War II, there was a surge of patriotism on the home front to support the troops fighting abroad. In particular, McCall's Magazine replaced its Valentine's Day cover in the wake of Pearl Harbor with a complimentary button and a pledge that read, "As a consumer, in the total defense of democracy, I will do my part to make my country ready, efficient and strong. I will buy carefully. I will take good care of the things I have. I will waste nothing.". More than 15,000 readers signed the pledge and the magazine was praised for its early action among the "Seven Sisters" group of women's magazines, all of which took on a patriotic stance that framed women and children as being at the center of the war effort at home.

Blue, red and white text on a white crosslike shape on a blue background

In the late 1940s to 1950s, concentrated efforts were made in the U.S. to wipe out tuberculosis. Curbside radiology vans sponsored by tuberculosis associations serviced communities in performing x-ray exams. A national screening program emerged in 1950 from the Public Health Service’s Division of Tuberculosis. The efforts of the program resulted in 60 mobile units, each equipped with photofluorographic X-ray equipment that traveled across the country and performed free X-rays. X-rays were, at the time, seen and advertised as the most effective weapons against tuberculosis and the general public was encouraged to get yearly screening. Over 2 million chest X-ray examinations were performed throughout the country. Many states and counties ran their own programs to perform free x-rays in order to increase efforts against the rise of tuberculosis giving out buttons or lapel cards that read, “I’ve Had a Chest X-Ray. Have you?” The work resulted in a discovery of large number of cases that were now treatable at home with the availability of isoniazid. Concerns over the use of x-rays emerged from findings that even small doses of radiation exposure would prove harmful, which reduced use of x-rays for a time. States went on to ban the use of x-rays on humans by anyone other than medical or dental personnel. By 1970, tuberculosis had declined to an extent that the disease was rarely discovered through x-rays and the tuberculin skin test became preferred and less expensive way of screening.

Illustration of a fist

The symbolic meaning of the raised fist is that of unity and power, meaning that with fist in the face of opposition, the oppressed group is together and strong. It is documented that the Jewish community used the raised fist in protest of fascist sentiment in 1936. The raised fist was also used was at the summer Olympic games in Mexico, 1968. African-American track and field stars Tommie Smith and John Carlos stated that the Civil Rights movement was now in a passive stage and incomplete with more to be done, raising their fists to signal others stood behind that idea. Nelson Mandela also raised his fist when he was released from prison in 1990. The raised fist has also been associated with the Black Lives Matter movement.

Green text over a yellow illustration of a heart on a green background

WOW is a word to express awe, amazement, or surprise. The first use of “wow” was in the 16th century by the Scottish. It was then used frequently in the USA in the 1920s and again became popular in the 1960s.

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Purple text and an illustration of a heart inside a circle on a pink background

Love is an intense affection for another person.

1960s era fonts were often used in slogans which promoted peace, love, and joy rather than war. The war between the USA and Vietnam went from Nov 1, 1955 to Apr 30, 1975.

The peace, love, and joy phrase was used by Hippies, short for hipsters, a subculture which began in the 1950s beatnik coffee house scene predominately in San Francisco. Hippies continue to exist today with new generations of liberal minded activists who believe in peace, love, and joy.

Red white and blue background with an illustration of a head wearing a hat on the top red stripe and two legs on the bottom blue stripe and blue and red text on the middle white stripe

To smile is when the corners of a person's mouth turns upward, sometimes showing teeth, to express a happy or content feeling. Encouraging others to smile can often be a positive motivator. A smile is a friendly gesture that is associated with spreading and feeling happiness.

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Red text on peach background

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