Love Purple and Pink

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Text on Button LOVE
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Purple text and an illustration of a heart inside a circle on a pink background

Curl Text PAULA ©1967 MADE IN U.S.A.
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Love is an intense affection for another person.

1960s era fonts were often used in slogans which promoted peace, love, and joy rather than war. The war between the USA and Vietnam went from Nov 1, 1955 to Apr 30, 1975.

The peace, love, and joy phrase was used by Hippies, short for hipsters, a subculture which began in the 1950s beatnik coffee house scene predominately in San Francisco. Hippies continue to exist today with new generations of liberal minded activists who believe in peace, love, and joy.

Catalog ID AR0341

Red and Blue Smile Guy

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Text on Button SMILE
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Red white and blue background with an illustration of a head wearing a hat on the top red stripe and two legs on the bottom blue stripe and blue and red text on the middle white stripe

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To smile is when the corners of a person's mouth turns upward, sometimes showing teeth, to express a happy or content feeling. Encouraging others to smile can often be a positive motivator. A smile is a friendly gesture that is associated with spreading and feeling happiness.

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Catalog ID IB0176

Be a Good Guy

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Text on Button be a good guy
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Black text on a white background

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Additional Information White Horse Scotch Whiskey is a blended Scotch whiskey originally produced in Scotland begining in the 1860s. This button, plus an earlier iteration made with tab buttons (one-piece metal buttons with a tab at the top that can be bent over for attachment) were collectibles distributed in the 1960s to promote the brand. While text on the front of the button read “Be a Good Guy,” text on the back originally read “The Good Guys are always on the White Horse,” referencing the large brand of scotch.
Sources
ScotchWhisky.Net. (n.d.). White Horse blended scotch whiskey. https://scotchwhisky.net/blended/white_horse.htm WhiskyFun.com. (2014). The good guys are always on the white horse. https://www.whiskyfun.com/2014/The-Good-Guys-are-always-on-the-White-Ho…
Catalog ID IB0224

The Grin Will Win

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Text on Button THE GRIN WILL WIN!
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Illustration of a brown peanut with a big toothy grin and green text on a white background

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When running for president, James "Jimmy" Carter's campaign memorabilia often featured a peanut sporting a large smile, along with the slogan "The Grin Will Win." It was a two part reference to the fact that Carter was formerly a peanut farmer and was known for his wide grin. Carter was elected in November of 1976 and served as the 39th President of the United States from 1977 to 1981.

Catalog ID PO0913

Republicans are Irrelephant

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Text on Button REPUBLICANS ARE IRRELEPHANT
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Blue black and red text on a white background with a grey illustration of an elephant

Curl Text BUTR-767165 ©RPP Inc.
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The Republican Party, also known as the Grand Old Party (GOP), is one of the two major political parties in the United States. The Republican Party is identified by an elephant logo with origins dating back to the late 1800’s and cartoonist Thomas Nash. The Republican Party’s major rival is the Democratic Party, which likely used the well-known elephant logo as a play on words for “irrelevant.”

Catalog ID PO0924

Ian Scott Liberal

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Text on Button Ian Scott Liberal A man you should know
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White text and a black and white photograph of a man's head and shoulders on a black background

Curl Text MFG by HAS NOVELTIES LTD TORONTO 863-1180
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Ian Scott is a Canadian politician of the Liberal political party from the province of Ontario. Scott was one of the first gay politicians in Canada but did not disclose his sexuality publicly. He served as the Attorney General of Ontario from 1985-1990 and held political office for the Liberal party from 1987-1992. 

Catalog ID PO0927

I Love Reagan

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Text on Button I heart REAGAN
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Black text and a red heart on a white background

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Ronald Reagan ran two successful campaigns for the Presidency with a combination of name recognition from his time as an actor and being the Former Governor of California along with promises of tax reform and government restructuring. After the widespread economic downturn of the 1970’s along with the OPEC oil crisis many Americans felt squeezed by depressed wages, a lack of jobs, and a higher cost of living. Reagan’s promises helped him build a strong and active voter base that allowed him to secure 44 states in the 1980 election and 49 in the 1984 election. This widespread support for Reagan is reflected on many items of his campaign. 

Catalog ID IL0093

Harold Washington Photograph

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Photograph of Harold Washington

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Harold Washington (1922-1987) was an American politician who served as the 41st Mayor of Chicago. Serving from 1983-1987,  Washington was the first African American mayor in Chicago's history. Prior to his role as mayor, Washington was also a member of the U.S. House of Representatives. As mayor of Chicago, Washington worked to establish revitalization in many of the cities neighborhoods and also spearheaded the cities first environmental-affairs department. Quickly after winning reelection, Washington died at the age of 65 due to a heart attack. In his honor, the city renamed Loop college after him. In addition, the Harold Washington Library Center in downtown Chicago also bears his name.

Catalog ID PO0784

For a Better Future

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Text on Button Jimmy Carter for a Better Future
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Green text on a white background around a hand colored looking image of Jimmy Carter and two kids.

Curl Text ©1976 MILLENNIUM GROUP INC. 924 CHERRY ST. PHILA., PA. 19107
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Prior to his presidential campaign, Jimmy Carter server as a Senator of Georgia from 1963 to 1967 and the Governor of Georgia from 1971 to 1975. He was one of the lesser known Democratic candidates in the 1976 presidential primaries. To everyone’s surprise, he won the 1976 Democratic presidential nomination at the Democratic National Convention held at Madison Square Garden in New York City. His opponent was the Republican nominee Gerald R. Ford. Carter won the election with 297 electoral votes to Ford’s 241 votes and served as the 39th President of the United States from 1977 to 1981. Carter reran for presidency in the 1980 election but lost the race to his Republican opponent Ronald Reagan.

Catalog ID PO0934