Cartoon illustration of a man in a bowler had smoking a cigar. Black text on a green background. 

In 1931, the Los Angeles Herald & Express was formed when two historic newspapers, the Los Angeles Daily Herald and the Los Angeles Evening Express, combined to become the largest evening newspaper in circulation on the West Coast. This button—featuring Moon Mullins, an early 20th century comic strip character, directing the owner to "Keep this Button!"—was an advertisement (and likely an entry) for a sweepstakes or contest. Touting “Cash Prizes,” readers were encouraged to check the comic pages of the Los Angeles Herald & Express daily to see if their button had the winning number. While the ad is lost to time, the sweepstakes was likely part of an effort to advertise the newly merged newspaper conglomerate and to bring in new readership.

Green text on a cream-colored background. 

Sweet Caporal Cigarettes were products of Kinney Bros. Tobacco, a company which formed in 1887 and was later merged into the American Tobacco Company of Canada, a company that at one point controlled approximately seventy-five percent of the national cigarette market.

Packs of Sweet Caporal cigarettes were known for including collectible cards, which ranged in topic from baseball players to actresses to World War II aircraft. These cards have since become rare collectibles and are highly sought after. 

The Sweet Caporal Brand was available for purchase for nearly 125 years, finally being discontinued in 2011.  

A green outline of a peace symbol, with black text in and around it on a cream-colored background.

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Illustration of a cartoon bee with a chef's hat carrying a honeycomb. Red text on a white background. 

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Stylized black and red text on a black background

WAAF 107.3 was a radio station serving the Boston area. Hitting the airwaves during the 1960's, WAAF found its identity as a station for melodic rock. WAAF developed a reputation for boundary-pushing, raunchy humor and content, which made it controversial and earned it accusations of sexism from some listeners. WAAF also had a heated rivalry with another Boston-area radio station, WBCN, culminating in a 1997 race to be the first station in the area to play the embargoed Aerosmith album Nine Lives prior to its public release. In 2020, the station's parent company sold the station; its last day on air was February 21, 2020. As of 2025, the 107.3 frequency is now a Christian music station. 

Illustration of a log and black and orange text on a cream-colored background.

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Dark blue sailboat on a light blue background with dark blue text between two dark blue lines around the rim and small dark blue text under the sailboat

Nowadays a trip from New York City to Albany, New York will take just about an hour by plane, or three hours by train. But until the mid-1800s, you were in for a 24-hour boat ride aboard the Hudson River sloop! The sloop, a type of sailboat, transported passengers, cargo, and livestock along the Hudson River from New York’s days as a Dutch colony until the widespread adoption of the steamboat in the 1820s. In the 1960s, folk singer and environmental activist Peter Seeger and his wife, Toshi, began raising funds for a full-size replica of the sloop Clearwater, which launched from South Bristol, Maine, in 1969. Ever since, Clearwater has served as a mascot for cleaning up the Hudson and hosts local students for field trips. As Seeger told the New York Times in 1969, “Until people start to love their river, it’s going to be a sewer.”

Yellow background with a brown illustration of a man in a suit riding a bicycle overlayed by light brown filigree in the center of the button; to the right of the primary illustration is a small circle with brown bicycle on a yellow background in the center and white text on a brown background around the rim

New Belgium Brewing’s story began in June 1988, when co-founders Kim Jordan and Jeff Lebesch took a life-changing bike trip through Belgium. Inspired by the country’s rich brewing traditions, they returned home to Fort Collins, Colorado, eager to start crafting their own beer. By 1991, Jordan and Lebesch had transformed their basement into a small brewery. That June, they launched test batches of two brews nicknamed “Fat Tire” and “Abbey,” which later debuted at the Colorado Brewers’ Festival. Just two years later, their “Abbey Ale” won a gold medal in the Specialty Category at the Great American Beer Festival in Denver.

As the brewery grew, so did its identity and values. In 1999, New Belgium established a tradition of gifting every employee a custom cruiser bike on their one-year anniversary as a nod to the company’s origins.

For much of the brewery’s history, local watercolor artist—and Kim Jordan’s neighbor—Ann Fitch created the artwork featured on New Belgium’s bottle labels. Her illustrations also inspired the bicycle-themed logo shown on this button. However, in 2013, the company opted for revamped designs with hopes of attracting newer generations of beer drinkers, though Fitch is still largely credited for the success of their early branding.

As of 2025, the company’s slogan sums it up best: “We were born on a bike. The rest is history.”

Illustration of a yellow and green ornate entryway with an open door surrounded by foliage in the center surrounded by black text on a light blue background around the rim

Rally Day is an annual event observed by some Protestant congregations marking the start of the church calendar. Rally day is also commonly regarded as a day to emphasize Christian education for children and other church participants, often through Sunday School. 

The phrase, "Thy word is a lamp unto my feet" is an abbreviation of Psalm 119:105, "Thy word is a lamp unto my feet, and a light unto my path". It refers to the teachings of Christ being a guide for the faithful to conduct their lives. 

White text in a black box on a white background, with an illustration of a red apple below.

On April 1, 1976, Steve Jobs, Steve Wozniak, and Ronald Wayne co-founded the Apple Computer Company, later renamed Apple Inc., a major corporation in Silicon Valley, California. "The two Steves" had been developing computer technologies since 1971 and famously conducted their early operations in Jobs' childhood home. Apple was catalytic in expanding computer usage beyond commercial businesses. By 1984, Apple was the main competitor of established computer company IBM, and the two companies raced to release personal computers into the market. One of Apple's most famous lines of computer models is the "Macintosh," referring to the McIntosh apple.

The simple font and design of the Apple logo, along with parallels with the naming conventions of iPods and iPhones, is reminiscent of 2000s Apple marketing and branding. Apple devices are often designed to be sleek and user-friendly, perhaps suggesting that Apple Inc. simply "gets" what users really want.