When 62
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| Text on Button | WHEN 62 |
| Image Description | White text on a royal blue background |
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| Catalog ID | IB0915 |
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| Text on Button | WHEN 62 |
| Image Description | White text on a royal blue background |
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| Catalog ID | IB0915 |
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| Text on Button | play it again, ROWLF |
| Image Description | Illustration of Rowlf, a Muppet dog with shaggy brown fur and floppy ears, sitting at a light brown piano; a glowing candelabra sits on top of the piano and the whole the scene is in front of a blurred blue and white background |
| Curl Text | © HA! 1976-77-78 |
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| Additional Information | Rowlf the Dog is one of the earliest Muppet characters created by Jim Henson, first appearing in 1962 in a series of Purina Dog Chow commercials made for the Canadian market, where he appeared alongside Baskerville the Hound. He was designed and performed by Jim Henson, and the puppet was built by Don Sahlin, being his first construction of a Muppet puppet. Known for his shaggy brown fur, long floppy ears, and easygoing personality, Rowlf is perhaps best known for playing the piano, which became his signature trait. He later appeared regularly on The Jimmy Dean Show (1963–1966), where his musical talent and deadpan humor made him especially popular. When The Muppet Show launched in 1976, Rowlf was part of the core cast, performing comedic sketches and musical numbers. After Jim Henson’s death in 1990, Rowlf’s appearances lessened, but he has since returned in various Muppet films, specials, and series, and remains beloved for his wit and musical charm. |
| Sources |
Henson, J. (Red Book). (1963, Sept.). “Build Rufus” — the expressive puppet built a year earlier by Don Sahlin for a Purina Dog Chow commercial. In Jim Henson’s Red Book. Henson, J. (n.d.). Rowlf the Dog. Muppet Wiki. Retrieved September 12, 2025, from https://muppet.fandom.com/wiki/Rowlf_the_Dog Museum of the Moving Image. (n.d.). Puppet, Rowlf, 1976 [artifact description]. Retrieved September 12, 2025, from Museum of the Moving Image collection catalog. Sennett, T. (1989). The art of the Muppets. New York, NY: Bantam Books. |
| Catalog ID | EN0686 |
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| Text on Button | LEADERSHIP FOR A CHANGE CLINTON TSONGAS |
| Image Description | Black and white photographs of Bill Clinton and Paul Tsongas in the center, both smiling and wearing suit jackets and ties, surrounded by white text on a red background around the rim |
| Curl Text | BOLD CONCEPTS NYC 212-764-6330 [union bug] |
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| Catalog ID | PO1300 |
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| Text on Button | BOOK L♥VER |
| Image Description | Black text on a white background; a heart is used in place of the letter "O" in the word "lover" |
| Curl Text | © Freline, Inc. 1981 Printed in U.S.A. |
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| Additional Information | A wearer of this button would be proud to announce themselves as a lover of books and reading. The design uses a red heart to replace the “O” in “lover”, which was a style that became popular after the launch of the “I ❤ NY” campaign in 1977. Pin-back buttons like these have long been used to express identity and personal interests. They were a fun and affordable way to share hobbies and passions. In this case, the button lets the wearer display their enthusiasm for books. |
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Busy Beaver Button Co. (n.d.). The history of I heart buttons. Busy Beaver Button Co. https://www.busybeaver.net/the-history-of-i-heart-buttons/ Feira Pop. (n.d.). The history of pin-back buttons: A fun and colorful journey through time. Feira Pop. https://feirapop.com/blogs/news/the-history-of-pin-back-buttons-a-fun-and-colorful-journey-through-time |
| Catalog ID | IL0146 |
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| Text on Button | BOCK is Beautiful! |
| Image Description | Yellow background with pink text: a bold serif font above 1970s-style bubble letters. An pink outlined flower is used in pace of a dot on the letter "i" and yellow text is embedded into the exclamation mark. |
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| Additional Information | Bock refers to a style of German beer, usually a lager, that dates back to the 14th century. There are several types of Bock beer (Maibock, Doppelbock, Eisbock, and Weizenbock) with varying strengths and flavor profiles. Generally, Bocks are known for their malty and sweet taste, offering a relatively high alcohol content while remaining mildly bitter. Historically, Bavarian monks would consume Bocks during times of fasting, and some uphold the tradition today. In the present day, there are Bock beer festivals held globally, generally to celebrate the beginning of Spring. The most notable one of these festivals in the United States is Bockfest in Cincinnati, Ohio, held annually in the first weekend of March. Attendees can spectate a parade, participate in the Bockfest 5K, or become that year's "Sausage Queen" through winning a series of games. |
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Shatkin, E. (2011, April 20). The man who drank only beer, part 1: Interview with a part-time monk. LA Weekly. https://www.laweekly.com/the-man-who-drank-only-beer-part-1-interview-with-a-part-time-monk/
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| Catalog ID | BE0204 |
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| Text on Button | Dolly FOR PRESIDENT |
| Image Description | A photograph of Dolly Parton wearing yellow with her signature blonde hair in the center surrounded by a red border with white stars; the bottom section is blue with bold white text. |
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| Additional Information | Though she has never run for office, Dolly Parton became the kind of public figure fans imagined as a perfect leader: kind, resilient, generous, and down-to-earth. Over the decades, she has won admiration not just for her music but also for her philanthropy and humor, making her one of the most loved celebrities in the world. The slogan “Dolly for President” reflects a wish for a leader who embodies positivity and compassion rather than politics. Buttons like this have become popular among fans because they combine humor and affection with the familiar style of campaign memorabilia. |
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BBC. (2020). How Dolly Parton became the world’s best-loved celebrity. BBC Culture. https://www.bbc.com/culture/article/20201204-how-dolly-parton-became-the-worlds-best-loved-celebrity Heller, S. (2022). The Daily Heller: Buttonmania! PRINT. https://www.printmag.com/daily-heller/the-daily-heller-buttonmania/ |
| Catalog ID | HU0239 |
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| Text on Button | I Ski with Style HEILEMAN'S PURE GENUINE Old Style |
| Image Description | White background with red text on top; below are blue illustrated skiers shown in motion, one skiing downhill with poles extended and the other smiling and carving through the snow. On the right side, there is a colorful shield-shaped logo featuring blue, yellow, green, and red accents and white and blue text. |
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| Additional Information | Old Style beer was first brewed in 1902 by the G. Heileman Brewing Company in La Crosse, Wisconsin. It became a popular regional beer across the Midwest, especially in Chicago, where it was sold at Wrigley Field during Chicago Cubs games. The brand’s advertising used slogans that played on the word “style” to connect the beer with everyday activities. The “I Ski with Style” button is an example of this kind of promotional item. It connects the brand to winter activities and shows how beer marketing in the 1970s and 1980s used fun slogans and collectible items to attract loyal customers. |
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Ballpark Digest. (2017). The glory days of baseball and beer marketing. https://ballparkdigest.com/2017/02/02/the-glory-days-of-baseball-and-beer-marketing/ Industrial Artifacts. (n.d.). History of Heileman’s Old Style Lager. https://industrialartifacts.net/blogs/theblog/heilemans-old-style-lager Old Style Beer. (n.d.). Old Style news. https://oldstylebeer.com/pages/old-style-news The New Chicagoan. (2018). Old Style. https://thenewchicagoan.com/chicago/2018/5/19/old-style |
| Catalog ID | BE0203 |
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| Text on Button | RONALD REAGAN & GEORGE ORWELL in 1984 |
| Image Description | Red, bold text on a white background |
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| Additional Information | The slogan "Ronald Reagan & George Orwell in 1984" suggests parallels between Reagan’s Cold War rhetoric, patriotic messaging, and the authoritarian themes in Orwell’s work, with 1984 being both Reagan's reelection year and the title of one of Orwell's most famous novels. The button reflects political opposition in the 1980s and the enduring cultural power of Orwell’s novel as a critique of propaganda and state control.
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Pankowski, Edward, "We Love Big Brother: An Analysis of the Relationship between Orwell’s Nineteen Eighty-Four And Modern Politics in the United States and Europe" (2018). Honors Scholar Theses. 559. https://opencommons.uconn.edu/srhonors_theses/559 |
| Catalog ID | PO1299 |
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| Text on Button | IMMORAL MINORITY MEMBER |
| Image Description | Red background white text around the top and bottom rims; white text on a black band across the center |
| Curl Text | LARRY FOX BUTTONS/BUMPER STICKERS [illegible] VALLEY STREAM, N.Y. 11582 (516) 791-7929 ©1980 |
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| Additional Information | The Immoral Minority was created to oppose the Moral Majority. The Moral Majority was formed in 1979 by Jerry Falwell, and supported Ronald Reagan in the 1980 presidential election. The Moral Majority wanted prayers in schools, a ban on abortion, and an end to Strategic Arms Limitation Talks (SALT) with the Soviet Union. They also opposed the ERA. By calling themselves the Moral Majority, they made their opposition the Immoral Minority, a name which some liberals seized with pride. A group formed in Olympia, Washington who called themselves the Immoral Minority. |
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The Associated Press. (1987, July 3). Immoral Minority drinks to success, the disbands. Eugene Register Guard. |
| Catalog ID | CL0717 |
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| Text on Button | FREE TIBET |
| Image Description | The whole button features a stylized design inspired by the Tibetan flag with a white border: the background is divided into alternating red and blue rays radiating from a central yellow sunburst with yellow text across the rays. At the bottom of the button is a black-and-white silhouette of the Potala Palace in Lhasa, Tibet. |
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| Additional Information | The 1990s were a pivotal era in the global movement advocating for Tibetan independence and human rights. During this period, Tibet gained prominence in Western consciousness, particularly among youth and activist communities. The movement was galvanized by events such as the 1987–1989 Tibetan unrest, where pro-independence protests in Tibet were met with violent suppression, drawing international attention. A significant development in the 1990s was the establishment of Students for a Free Tibet (SFT) in 1994. Founded in New York City by a group of Tibetans and young supporters, SFT aimed to leverage the influence of youth to advocate for Tibetan independence and human rights. Their efforts included organizing campus events, educational campaigns, and direct actions to raise awareness about the situation in Tibet. In 1996, the movement reached a cultural milestone with the Tibetan Freedom Concert, organized by the Beastie Boys and the Milarepa Fund. Held in San Francisco's Golden Gate Park, the concert featured performances by prominent artists and attracted over 100,000 attendees. It was the largest benefit concert since Live Aid and marked a significant moment in the fusion of music and activism for social causes. |
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Students for a Free Tibet. (n.d.). Our history. Retrieved from https://studentsforafreetibet.org/about/our-history/ American Songwriter. (2025, June 16). On this day in 1996, Tibetan Freedom Concert kicks off the largest music festival since Live Aid. Retrieved from https://americansongwriter.com/on-this-day-in-1996-tibetan-freedom-concert-kicks-off-the-largest-music-festival-since-live-aid/
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| Catalog ID | CA0975 |