Red verticle stripes on the left with blue horizontal stripes at bottom with black text on a white background an a black and white photograph of a man's head in the center

Hubert Humphrey was a Democratic politician, who, in 1968, ran as the Democratic candidate in the U.S. Presidential election against Republican opponent, Richard Nixon.  Humphrey had served as Vice President under President Johnson's presidency.  After Johnson had announced that he would not run for a second term, Humphrey entered the race for the Democratic nomination.  He would go on to loose the race against Nixon, contributing factors to this defeat were the assassinations of Martin Luther King, Robert Kennedy and the general unpopularity of President Johnson.

Illustration of an eagle with a star over it and green leaves on either side over a red and yellow banner with red text on it and red text underneath it. Blue text on either side of the illustration on a white background

This button comes from Jimmy Carter’s 1976 campaign for the presidency. Carter was originally a peanut farmer in Georgia, and served as the state’s senator in the 1960s and the state’s governor in the early 1970s. When he campaigned for the presidency against President Gerald Ford, Carter appealed to average voters by discussing his former job as a peanut farmer and being interviewed by popular magazines like Playboy. Carter won the election with 50.1% of the votes, and as president escalated the Cold War, pardoned Vietnam War draft evaders, witnessed the Camp David Accords which led to peace between Egypt and Israel. After his presidency, he began the Carter Center in 1982, a human rights advocacy organization, for which he was awarded the Nobel Peace Prize in 2002.

Jimmy Carter. (n.d.). Retrieved November 8, 2015 from: https://en.wikipedia.org/wiki/Jimmy_Carter.

White text on a blue background

This is a satirical button about Bill Clinton, the 42nd President of the United States. While this button may be taken at face value as pro-Clinton, the textual emphasis may, in fact, be a critique of Clinton and a reference to his marital infidelities.

During Clinton's 1992 Presidential campaign, a controversy arose over accusations of an affair between Clinton and an Arkansas model and actress, Gennifer Flowers. Clinton denied the accusations at the time, but later admitted under oath that he had a sexual relationship with Flowers. In 1998, another scandal emerged regarding Clinton’s extramarital relationships, this time with a much younger White House employee, Monica Lewinsky. The investigation led to the impeachment of Clinton and charges of perjury and obstruction of justice. Following a senate impeachment hearing, Clinton was acquitted of all charges and he remained in office to finish his second term. 

Black text along the top edge with a color photograph underneath of a man with long hair and glasses with two women on either side of him.

Radio personality and “shock jock” Howard Stern was the Libertarian candidate for Governor of New York in 1994. Stern's candidacy came at the height of his popularity: his nationally-syndicated radio show had over 20 million listeners, and he had just released his book Private Parts. Stern announced his candidacy on his radio show on March 22, 1994 and ran on a platform of reinstating the death penalty, staggering highway tolls in an effort to prevent traffic jams, and only allowing road construction at night. He also promised to resign from office as soon his campaign goals were accomplished. His campaign slogan was: “a volt for every vote.”

Stern’s run was cut short, however, after he refused to disclose financial documents legally required by any candidate running for public office in the state of New York. He ended his bid for Governor on August 4, 1994.

Red white and blue striped background iwth white text on the red and blue stripes and red and blue text on the white stripe

This is an anti-Ronald Reagan button, most likely from his second term. Ronald Reagan was the 40th president of the United States, serving two terms from 1981 to 1989. A former film star and Governor of California, Reagan made his political stance clear in his 1981 inaugural address with his statement, "government is not the solution to our problems: government is the problem." Key policies of the Reagan years include massive tax cuts, large withdraws of government oversight and regulation, an increase in military spending, and the escalation of the Cold War. 

Reagan is negatively associated with the Iran-Contra scandal, in which he negotiated the sale of arms to Iran in exchange for the release of the seven American hostages that were being held in Lebanon. The scandal severely damaged both Reagan’s approval rating and the United States’ reputation abroad. Though there were several investigations and indictments as a result of the scandal, George H. W. Bush, at the end of his presidency, ultimately pardoned all of those indicted or convicted.

Gold text curled above and below a gold heart on a white background

This button was issued for the 1964 presidential campaign of conservative Republican senator Barry Goldwater. One of his slogans was "In your heart, you know he's right." Some who opposed Goldwater mocked this by saying "In your guts, you know he's nuts." In his acceptance speech, he paraphrased the Roman orator Cicero by saying "Extremism in the defense of liberty is no vice. And let me remind you also that moderation in the pursuit of justice is no virtue," a phrase for which he is also remembered.

Goldwater and his running mate William E. Miller lost the election to incumbent president Lyndon Johnson and Hubert H. Humphrey. Johnson received 486 electoral votes, while Goldwater won only 52 and just six states. Goldwater served as U.S. Senator from Arizona from 1953-1965 and 1969-1987.

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In 1964 Barry Goldwater campaigned against Lyndon B. Johnson in the presidential election. Goldwater, a Republican from Arizona, who was known for his aggressive campaigning technique, tried to attract voters by warning against the evils of communism and advocating a stepping up of the Vietnam War. However, Johnson won the election with 61% of the votes by launching a successful campaign labelling Goldwater as a political extremist. Goldwater returned to politics afterwards, and was elected to the Senate again.

The issue of the voting age was increasingly in the spotlight as the Vietnam War continued. Many opposed the policy of drafting men at 18 years of age who were not yet old enough to vote, since the voting age was 21. Protesters argued that men should not have to protect and die for their country if they had no say in the direction of the war. In 1971 the 26^th Amendment was ratified by President Nixon, lowering the voting age to 18.

United States Presidential Election, 1964. (n.d.). Retrieved November 10, 2015 from: https://en.wikipedia.org/wiki/United_States_presidential_election,_1964.

Voting Age. (n.d.). Retrieved November 10, 2015 from: https://en.m.wikipedia.org/wiki/Voting_age.

Red text and blue illustration of an animal, with two blue and one red star on a white background within a thin blue circle

Red text along the top edge and white text on blue background along the bottom edge withe a black and white photograph of a man's head and shoulders in the center

This button is for Lyndon Johnson's campaign for president in 1964. Johnson had succeeded to the presidency after John F. Kennedy's assassination in 1963. Johnson ran with Hubert H. Humphrey as his running mate against Republicans Barry Goldwater and William E. Miller. On September 7, 1964, Johnson's campaign broadcast the "Daisy ad," which portrayed a little girl picking petals from a daisy, counting to 10 until a nuclear bomb exploded, suggesting that Goldwater's election might lead to nuclear war. Johnson won the election with a 61% majority. Although he was able to run again in 1968, he did not pursue a reelection campaign, citing ailing health as his reason.  

Lyndon Baines Johnson served in the House of Representatives from 1937-1949 and as U.S. Senator from Texas from 1949-1961. During his presidency, he was known for his "War on Poverty" and support of healthcare and civil rights in his overall commitment to creating a "Great Society." Johnson supported passage of the Civil Rights Act in 1964 and the Voting Rights Act in 1965. Yet he presided at a time of civil unrest and escalated American involvement in the Vietnam War. Due to this and concerns about his health, Johnson declined to run for a second term in 1968.

Black and white photograph of a man's head and shoulders wearing a suit

Anti-Nixon buttons began to surface when Richard Nixon ran for President of the United States in 1960 election against Democratic nominee, John F. Kennedy, which Nixon lost by a narrow 0.2% of the popular vote.  By the 1968 election, Nixon had decided to run again as the Republican candidate against Democratic nominee, Hubert Humphrey, President Johnson's Vice President.  Nixon went on to win the election, becoming the 37th President of the United States.  In 1972, he ran for a second term as President, winning the election by a 60% margin of the popular vote, defeating Democratic candidate, George McGovern.  Due to the Watergate scandal that ensued during the following years, Nixon became the first President to resign from office, doing so in 1974.