Lead Me To Your Taker Blue

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Text on Button LEAD ME TO YOUR TAKER
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Yellow text on a blue background with a white illustration of a character with a wheel instead of legs

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“Take me to your leader” is a popular sci-fi phrase that was first used in a 1953 cartoon published by The New Yorker. Since then, it has been stated on both the big and small screens for comic effect. The saying is most commonly uttered by an extraterrestrial being to the first human it encounters after landing on Earth.

“Lead me to your taker” is a humorous twist on this well-known cliché that was fixed onto buttons serving as prizes from gumball machines. In the 1970s, individuals could easily deposit coins into the machines and twist the metal lever to receive a pin-back with a catchy slogan. “Lead Me To Your Taker,” “Can’t You Read,” and “Don’t Follow Me I’m Lost” were just some of the phrases on the gumball machines’ buttons.

Sources

Roberts, S. (2012, February 11). What do you say to an alien? New York Times. https://www.nytimes.com/2012/02/12/sunday-review/messages-to-et.html?_r…

Times Passages Nostalgia Company. (n.d.). Colorful 1960s-1970s gum ball machine prize pin back buttons with sayings. http://www.timepassagesnostalgia.com/&pm=0&searchkeywords=Culture&sin=9…

Catalog ID IB0337

I'm Having a Crisis

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Text on Button LEAVE ME ALONE I'M HAVING A CRISIS
Image Description

Black text on a white background

Curl Text 47869-5 copyright 1983 SKY ENT. L.A. CA.
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The phrase "Leave me alone, I'm having a crisis" typically indicates that someone feels overwhelmed and needs space to handle a major stressor —whether mental, emotional, or situational. It suggests they are confused, anxious, and unable to perform their normal tasks. It typically functions as a plea for solitude and signals someone is experiencing a difficult, distressing time. Often, it comes across as exaggerated and deadpan: “I’m overwhelmed—please give me space.” Its tone can be humorous, with bluntness and all-caps drama serving as a joke. However, it can also be a polite boundary—like saying “not now.” When spoken with a smile, it sounds self-deprecating; spoken in a flat tone, it clearly signals a "do not disturb” sign.

In 1983, Sky Enterprises, based in Los Angeles, California, produced buttons with a similar font and messaging. 

Sources

Granny P’s Closet. (2024, May 22). Vtg 1980’s Sky Enterprises pinback button – lot of 7 & Leave me alone, I’m having a crisis [Online auction listing]. eBay. Retrieved October 21, 2025, from https://www.ebay.com/itm/126495099260 

Catalog ID IB0508

Hard Driver

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Text on Button I'm a Hard Driver
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Black text and red yellow and orange text on a white background

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The expression featured on this button likely refers to the 1989 Atari videogame Hard Drivin’ , a popular racing game in which players could perform stunts and high-speed turns in the cockpit of a powerful sports car. A variety of different tracks could be selected by taking their respective off ramps. The game could be played using a joystick, mouse, or wheel, and featured an animated dashboard to indicate units such as speed, score, and lap time.

Sources

Hard Drivin.’ (n.d.). Museum of the Game. https://www.arcade-museum.com/game_detail.php?game_id=8072

General info for: Hard Drivin.’ (n.d.). Spectrum Computing. https://spectrumcomputing.co.uk/entry/2233/ZX-Spectrum/Hard_Drivin

Hard Drivin.’ (n.d.). Atari Mania. http://www.atarimania.com/game-atari-st-hard-drivin-_9516.html

Catalog ID IB0512

Gym Locker Inspector

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Text on Button GYM LOCKER INSPECTOR
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Illustration of a face with a clothes pin on the nose and black text along the top and bottom edge on a white background

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A gym locker inspector is an employee of a school or public gym that does routine inspections of the lockers to ensure that all items within are up to safety measures and the school or gym’s code. The gym housekeeping attendant will often also clean the gym or school in addition to overseeing the lost and found.

A clothespin pinching one’s nose indicates that the person is about to engage in activity that may include bad smells like old sweaty gym clothes. Pinching one’s nose and breathing out of one’s mouth help one to avoid smelling strong odors.

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Catalog ID SM0092

Fly Me

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Text on Button FLY ME
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Red text above an illustration of a person standing sideways in a blue dress and black shoes on a white background

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In the 1970s, in an attempt to set itself apart from other airlines, National Airlines hired an advertising agency to create an ad campaign. The airline’s new slogan “Fly Me” did indeed draw attention. Ads with beautiful, young women with the new slogan written boldly above their heads were found everywhere. The $9 million a year ad campaign was a success as bookings and brand awareness increased significantly. The airline kept the male customers happy by hiring only “young, slender, unmarried white women” as flight attendants. 

While the ad proved to be effective, it was also controversial. The National Organization for Women, as well as other women’s rights groups, objected to the campaign. Women found the ads to be sexist, objectifying, and called the airline a “flying meat market.” While these groups protested in the streets, the airline continued creating the ads. However, in 1971, the airlines lifted the restriction of hiring only women. In 1972, The Stewardesses for Women’s Rights formed. The “Fly Me” campaign is still taught in marketing and advertising classes as an example of a successful but controversial advertisement. 

Sources

Vintage photos from the highly controversial but successful “Fly me” ad campaign, 1970s. Rare Historical Photos. (2023, January 29). https://rarehistoricalphotos.com/fly-me-ad-campaign-photos/ 

Scales, C. (2011, January 15). Nostalgic about the ’70s? this National Airlines ad may cure it... Nostalgic about the ’70s? This National Airlines ad may cure it... https://selfabsorbedboomer.blogspot.com/2011/01/nostalgic-about-60s-thi…

Sloane, L. (1972, August 30). Advertising:. The New York Times. https://www.nytimes.com/1972/08/30/archives/new-fly-me-spots.html 

 

Catalog ID IB0382

Experience and Treachery

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Text on Button Experience and Treachery Will Always Win Out Over Youth and Vigor
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Red text on a white fabric background (nylon ribbon like fabric)

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This aphorism seems to have made the rounds in American language, but it changes with retelling. Waylon Jennings and Willie Nelson made it into the song “Old age and treachery, always overcomes youth and skill” on their 1991 album Clean Shirt. It later showed up in the New York Times. David Mamet, a Pulitzer prizewinning playwright, screenwriter, director, and author was interviewed in 1997 about his current theatre projects and his 50th birthday. He didn’t say much when asked if age mattered, but he summarized the movie The Edge as, “Old age and treachery will always beat youth and exuberance.”

Sources

Clean Shirt. En.wikipedia.org. (2020). Retrieved 21 June 2020, from https://en.wikipedia.org/wiki/Clean_Shirt.

Weber, B. (1997). At 50: A mellower David Mamet may be ready to tell his story. New York Times, pp. sec: 2, 7. Retrieved from https://www.nytimes.com/1997/11/16/theater/theater-at-50-a-mellower-dav….

Catalog ID IB0509

Dynamite

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Text on Button DYNAMITE
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Black text on red background

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Dynamite is an explosive. To describe a person or a thing as "dynamite" means that they or it are exciting.

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Catalog ID IB0506

Do It Now

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Text on Button DO IT NOW!
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Red text on a white background

Curl Text THE AMERICAN BADGE CO, CHICAGO ILL.
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The bold and forward message: “DO IT NOW” in red lettering on a white background conveys a sense of urgency and is a catch-all prompt. Examples with this exact phrase often appear as generic messages rather than being tied to a single organization, reflecting the late-1960s through 1980s rise in inexpensive slogan buttons. The phrase “Do it now” predates these buttons and has been reused in various contexts, from pep talks to public-awareness campaigns, which is why it cannot be linked to one specific cause. Some sources mention that the phrase became popular in early-20th-century culture (e.g., Berton Braley’s widely reprinted poem “Do It Now,” after 1915) and later appeared in public-awareness efforts like the Do It Now Foundation’s anti-drug media campaigns in the early 1970s. 

Sources

Berton Braley. (2025, June 7). In Wikipedia. Retrieved October 19, 2025, from  https://en.wikipedia.org/wiki/Berton_Braley 

Berton Braley Cyber Museum. (n.d.). Do it now. Retrieved October 19, 2025, from https://bertonbraley.com/do_it_now.htm 

National Museum of American History, Behring Center. (n.d.). Pin-back democracy. Retrieved October 18, 2025, from https://americanhistory.si.edu/explore/exhibitions/american-democracy/online/machinery-democracy/democratic-outfitting/pin-back-democracy 

Catalog ID IB0497

Dat Bill

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Text on Button Yes! DAT BILL
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White and black text on a hot pink background

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The Digital Audio Tape Recorder, or DAT, Bill was introduced to Congress in 1990 by Arizona Senator Dennis DeConcini. The aim of the bill was to prohibit the manufacture of digital audio tape recorders that did not have the copy management systems circulatory chips. More simply, its intention was to limit serial copying of DATs. The recording industry was a primary supporter of the bill to reduce the number of copyright infringements and stop lost sales that occurred from illegal copying. However, songwriters and music producers—unhappy with the absence of royalty taxes—initially opposed it. Only after Sony and other giants in the recording industry agreed to royalty provisions did the dissenters come around. With both parties satisfied, President George H. W. Bush signed the bill into law in 1992.

Sources

Committee on Commerce, Science, and Transportation. (1990). Hearing before the Subcommittee on Communications of the Committee on Commerce, Science, and Transportation on S.2358 entitled the Digital Audio Tape Recorder Act of 1990. https://www.ipmall.info/sites/default/files/hosted_resources/lipa/copyr…

Home Recording Rights Coalition. (1990). The DAT bill. Now's the time. https://worldradiohistory.com/hd2/IDX-Audio/Archive-Stereo-Review-IDX/I…

Catalog ID IB0510

Blue Ribbon Smile

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Text on Button BLUE RIBBON SMILE
Image Description

Illustration of a person with yellow hair and a huge toothy grin and a blue ribbon on their shirt with blue text above on a white background

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A blue ribbon is used to designate that something is of the highest quality and is often awarded in competitions. The term blue ribbon originates from The Blue Riband, an unofficial award given to the fastest passenger ships to cross the Atlantic Ocean. 

The word “riband” is the archaic form of the word “ribbon.” The name Blue Riband is taken from the French cordon bleu, which dates back to the late 1500s. During this time, Henry III of France created The Order of the Holy Spirit, a group of knights who bore crosses that hung on blue ribbons. 

Sources

Taylor, A. (2018, February 16). Blue Ribbon Origins. Manhattan Saddlery. https://manhattansaddlery.com/blogs/news/blue-ribbon-origins 

Yisela. (n.d.). The Order of the Holy Spirit. Identify Medals. https://www.identifymedals.com/database/medals-by-period/pre-ww1-medals…;

Catalog ID IB0498