Uncanny Alliance

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Text on Button UNCANNY ALLIANCE HAPPY DAY
Image Description

Traditional yellow smiley face design but with two black and white photographs of people's heads as the eyes and with black text above and below the face

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Uncanny Alliance was an American house music group of the 1990s which included Brinsley Evans and E.V. Mystique. Their song “Happy Day” was featured in the movie Happy Gilmore.

The classic yellow smiley face is comprised of a yellow circle, two black dots for eyes and a black arc ending in serifs for a mouth. It  was designed in 1963 by by commercial artist, Harvey Ross Ball. Ball was commissioned by The State Mutual Life Insurance Company to create a happy face to raise the morale of their employees. His version was created in 10 minutes. The design was printed onto more than 50 million buttons. Neither Ball nor the company copyrighted this smiley, so it was continually used by other businesses in their promotions.

The design and concept is quite simple and was definitely used before Ball’s 1963 version. However his has become the most iconic. Variations have been used for advertising campaigns and in popular culture ever since.

Catalog ID SM0053

Tic Toc

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Text on Button TIC-TOC
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A yellow background with an alarm clock illustrated in black. The face of the clock has a black smiley face. Black writing at the bottom.

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The classic yellow smiley face is comprised of a yellow circle, two black dots for eyes, and a black arc ending in serifs for a mouth. It was designed in 1963 by commercial artist, Harvey Ross Ball. Ball was commissioned by The State Mutual Life Insurance Company to create a happy face to raise the morale of their employees. His version was created in 10 minutes. The design was printed onto more than 50 million buttons. Neither Ball nor the company copyrighted this smiley, so it was continually used by other businesses in their promotions.
The design and concept is quite simple and was definitely used before Ball’s 1963 version. However, his has become the most iconic. Variations have been used for advertising campaigns and in popular culture ever since.

“Tic-Toc” is a phrase to indicate that time is running out. It also refers to the sound that the hands on an analog clock makes while it moves and measures the hours, minutes, and seconds. The old-fashioned alarm clock pictured were made on winding mechanisms which ticked the minutes as the mechanism rotated across the gears.

Sources

About Harvey Ball. (n.d.). Retrieved September 12, 2020, from https://www.worldsmileday.com/index.php/article-index/item/380-about-ha…

Catalog ID SM0063

Think Happy Today

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Text on Button Think Happy Today LET TCF SHOW YOU THE WAY
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Illustration of a white and pink smiley face with white text above and below it on a pink background

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Twin City Federal, also known as TCF, is a bank chain established in 1986.  The button was part of an advertising campaign to generate business for the bank. They currently have offices in Minnesota, Illinois, Indiana, Wisconsin, Michigan, Colorado, Arizona and South Dakota.

Catalog ID SM0085

Think Big Have a Nice Day

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Text on Button think BIG " Have a nice Day "
Image Description

Yellow background with black text across the center, the first letter swooping down to make a curving line back up to connect with the last letter, making a smile. Black text curved along the bottom portion of the button.

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The classic yellow smiley face is comprised of a yellow circle, two black dots for eyes and a black arc ending in serifs for a mouth. It  was designed in 1963 by commercial artist, Harvey Ross Ball. Ball was commissioned by The State Mutual Life Insurance Company to create a happy face to raise the morale of their employees. His version was created in 10 minutes. The design was printed onto more than 50 million buttons. Neither Ball nor the company copyrighted this smiley, so it was continually used by other businesses in their promotions.

The design and concept is quite simple and was definitely used before Ball’s 1963 version. However, his has become the most iconic. Variations have been used for advertising campaigns and in popular culture ever since.

“Have a Nice Day” is a colloquial expression when saying goodbye. It is often used in customer service in the USA with the consumer and the seller parting ways by telling each other to have a nice rest of their day. The first use of the phrase appeared in Geoffrey Chaucer’s The Canterbury Tales in 1387. The phrase gained wider use in the 1920s and has continued on into present day. 

“Think big” is used as a term to encourage someone to think more ambitiously or grand.

The design of the smile also forms the shape of a cross, a symbol of Christianity.

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Catalog ID SM0064

Things Are Looking Up

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Text on Button Things are looking UP!
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Smiley face with yellow and white eyes and yellow smile on a red background with yellow and white text underneath the face

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The is a variation of the classic yellow smiley face which is comprised of a yellow circle, two black dots for eyes and a black arc ending in serifs for a mouth. It was designed in 1963 by by commercial artist, Harvey Ross Ball. Ball was commissioned by The State Mutual Life Insurance Company to create a happy face to raise the morale of their employees. His version was created in 10 minutes. The design was printed onto more than 50 million buttons. Neither Ball nor the company copyrighted this smiley, so it was continually used by other businesses in their promotions.


The design and concept is quite simple and was definitely used before Ball’s 1963 version. However his has become the most iconic. Variations have been used for advertising campaigns and in popular culture ever since.

Catalog ID SM0051

The Plaza is Happy People

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Text on Button THE PLAZA IS HAPPY PEOPLE
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Traditional yellow smiley face with black text above and below the face

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This button is from the Plaza Hotel. In a 1972 New York Magazine article reviewing the hotel’s new restaurant “The Green Tulip” the writer refers to “a bowl of yellow buttons that stands alongside the mints at the door, the buttons bearing a familiar stylized smile and the slogan, ’The Plaza is happy people’” as one of the many “mistakes” the new restaurant has made. The slogan is also mentioned in a 1971 Sales Management book.

This button is a variation on the classic yellow smiley face that is comprised of a yellow circle, two black dots for eyes and a black arc ending in serifs for a mouth. It  was designed in 1963 by by commercial artist, Harvey Ross Ball. Ball was commissioned by The State Mutual Life Insurance Company to create a happy face to raise the morale of their employees. His version was created in 10 minutes. The design was printed onto more than 50 million buttons. Neither Ball nor the company copyrighted this smiley, so it was continually used by other businesses in their promotions.

The design and concept is quite simple and was definitely used before Ball’s 1963 version. However his has become the most iconic. Variations have been used for advertising campaigns and in popular culture ever since.

Sources

Wolfe, Linda (1972, January 10) The Plastic Tulip. New York Magazine, Page 62-63. Retrieved from https://books.google.com/books?id=9DaEg2B7DfUC&pg=PA63&dq=%22the+plaza+….

Catalog ID SM0097

The Smile Face Museum

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Text on Button THE MUSEUM
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Traditional yellow smiley face design but where the smile is made by letters

Curl Text THE SMILE FACE MUSEUM MADE IN THE USA BY BUSY BEAVER BUTTON CO CHICAGO, ILL 228 1/2 / WHATNOTHINGPRESS BROOKLYN NY copyright 2104
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The Smile Face Museum was founded by Mark Sachs in 1992 in Silver Spring, Maryland. It operated for 2 years in that location, with over 400 items on display. In 2014, the museum was temporarily installed in a Brooklyn, NY apartment. It featured the founding collection, the work of over 60 artists, and the collections of Sarah Jacobson, Rita Mageary, Emily Stebbins, and the Busy Beaver Button Museum.

The classic yellow smiley face is comprised of a yellow circle, two black dots for eyes and a black arc ending in serifs for a mouth. It was designed in 1963 by by commercial artist, Harvey Ross Ball. Ball was commissioned by The State Mutual Life Insurance Company to create a happy face to raise the morale of their employees. His version was created in 10 minutes. The design was printed onto more than 50 million buttons. Neither Ball nor the company copyrighted this smiley, so it was continually used by other businesses in their promotions.

The design and concept is quite simple and was definitely used before Ball’s 1963 version. However his has become the most iconic. Variations have been used for advertising campaigns and in popular culture ever since.

This button was manufactured by the Busy Beaver Button Co.

Catalog ID SM0039

Tastee Freez

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Text on Button tastee freez
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Illustration of a smiley face in blue with a blue bow tie with yellow text on it on a yellow background

Curl Text DEB-KAY CO., HBG., PA
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Tastee Freez is a soft serve ice cream which can be found at TasteeFreez fast food restaurants. The first Tastee Freez was established in Illinois in 1950 by Leo Moranz and Harry Axene. The business franchised several locations and expanded the Tastee Freez brand. In 1952 there were 315 locations, and by 1957 there were almost 1800. Though Tastee Freez expanded its menu to include a variety of food items along with their famous Tastee Freez soft serve, the number of locations have declined in recent decades.

This button is a variation on the classic yellow smiley face that is comprised of a yellow circle, two black dots for eyes and a black arc ending in serifs for a mouth. It  was designed in 1963 by by commercial artist, Harvey Ross Ball. Ball was commissioned by The State Mutual Life Insurance Company to create a happy face to raise the morale of their employees. His version was created in 10 minutes. The design was printed onto more than 50 million buttons. Neither Ball nor the company copyrighted this smiley, so it was continually used by other businesses in their promotions.

The design and concept is quite simple and was definitely used before Ball’s 1963 version. However his has become the most iconic. Variations have been used for advertising campaigns and in popular culture ever since.

Catalog ID SM0077

St. Michael's Pet and Fun Parade

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Text on Button St. Michael's Pet & Fun Parade
Image Description

Illustration of a smiling face with bangs and freckles on a yellow background with black text along the bottom

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Every year at Christmas the St. Michael’s organization holds a parade on Talbot Street in St. Michael’s, Maryland. The organization was begun by volunteers in 1987 to fund community organizations and services by hosting events during the holiday season, and has raised more than one million dollars over the years to benefit these groups. The Talbot Street parade is an annual event, mainly for children and families, including a marching band, llamas, horses, antique cars, and features Santa and Mrs. Claus. The event is prided as being the largest parade on Maryland’s Eastern Shore.

(n.d.). Christmas in St. Michael’s. Retrieved from: https://christmasinstmichaels.org/about/.

Catalog ID SM0089

Spread a Skippy Smile

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Text on Button SPREAD A SKIPPY SMILE
Image Description

Illustration of a smiley face with a red tongue licking its lips over blue and red text on a yellow background

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Skippy Peanut Butter was first sold in 1933. One of Skippy's slogans is "Spread on the smiles"', and a recent ad campaign promotes the slogan, "Skippy-- Yippee!" Skippy is the second most popular brand of peanut butter worldwide second only to Jif peanut butter, and is now manufactured by Hormel Foods, which purchased Skippy from Unilever in 2013. 

Catalog ID SM0074