Illustration of a smiley face with the mouth made of letters on a bright green background

A ferry is a type of vessel that carries people or items between two places. A famous ferry is the Staten Island Ferry which travels between St. George on Staten Island and Whitehall Street in lower Manhattan daily.

The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

The classic yellow smiley face is comprised of a yellow circle, two black dots for eyes, and a black arc ending in serifs for a mouth. It was designed in 1963 by commercial artist, Harvey Ross Ball. Ball was commissioned by The State Mutual Life Insurance Company to create a happy face to raise the morale of their employees. His version was created in 10 minutes. The design was printed onto more than 50 million buttons. Neither Ball nor the company copyrighted this smiley, so it was continually used by other businesses in their promotions.
The design and concept is quite simple and was definitely used before Ball’s 1963 version. However, his has become the most iconic. Variations have been used for advertising campaigns and in popular culture ever since.

White background with black text at the top. Black smiley face with red tongue sticking out near bottom.

This button is a promotional product for SANDMAR envelope feeders, playing on the word “lick” in that you traditionally lick and envelope and it also means to solve a problem. SANDMAR made envelope feeders and water and ink distributing units and was trademarked by Geiss-America, Inc. in 1981. The company has since dissolved.

Purple background with light green text on the left side, green smiley face on right side.

The classic yellow smiley face is comprised of a yellow circle, two black dots for eyes, and a black arc ending in serifs for a mouth. It was designed in 1963 by commercial artist, Harvey Ross Ball. Ball was commissioned by The State Mutual Life Insurance Company to create a happy face to raise the morale of their employees. His version was created in 10 minutes. The design was printed onto more than 50 million buttons. Neither Ball nor the company copyrighted this smiley, so it was continually used by other businesses in their promotions.
The design and concept is quite simple and was definitely used before Ball’s 1963 version. However, his has become the most iconic. Variations have been used for advertising campaigns and in popular culture ever since.

“I Feel Good!” is a phrase made popular by James Brown who recorded the song “I Got You (I Feel Good)” in 1965. The chorus of the song is a repeat of the phrase. It is one of James Brown’s most popular songs and has appeared in many feature films.

Traditional yellow smiley face design but with a thinner smile and smaller eyes with white text above and black text below the face

The is a humorous variation of the classic yellow smiley face which is comprised of a yellow circle, two black dots for eyes and a black arc ending in serifs for a mouth. It was designed in 1963 by by commercial artist, Harvey Ross Ball. Ball was commissioned by The State Mutual Life Insurance Company to create a happy face to raise the morale of their employees. His version was created in 10 minutes. The design was printed onto more than 50 million buttons. Neither Ball nor the company copyrighted this smiley, so it was continually used by other businesses in their promotions. 

The design and concept is quite simple and was definitely used before Ball’s 1963 version. However his has become the most iconic. Variations have been used for advertising campaigns and in popular culture ever since.

Traditional yellow smiley face design with black text above and below the face

A "canoe nut" is a person who love to go canoeing or who considers themselves a canoe enthusiast, whether it be paddling canoes, making canoes, or knowing information about canoes. This button expresses that enthusiasm, and would be proudly pinned on by a self-described "canoe nut".

This button is a variation on the classic yellow smiley face that is comprised of a yellow circle, two black dots for eyes and a black arc ending in serifs for a mouth. It  was designed in 1963 by by commercial artist, Harvey Ross Ball. Ball was commissioned by The State Mutual Life Insurance Company to create a happy face to raise the morale of their employees. His version was created in 10 minutes. The design was printed onto more than 50 million buttons. Neither Ball nor the company copyrighted this smiley, so it was continually used by other businesses in their promotions.

The design and concept is quite simple and was definitely used before Ball’s 1963 version. However his has become the most iconic. Variations have been used for advertising campaigns and in popular culture ever since.

Illustration of the traditional smiley face design with a bright pink background

The classic yellow smiley face is comprised of a yellow circle, two black dots for eyes and a black arc ending in serifs for a mouth. It  was designed in 1963 by by commercial artist, Harvey Ross Ball. Ball was commissioned by The State Mutual Life Insurance Company to create a happy face to raise the morale of their employees. His version was created in 10 minutes. The design was printed onto more than 50 million buttons. Neither Ball nor the company copyrighted this smiley, so it was continually used by other businesses in their promotions.

The design and concept is quite simple and was definitely used before Ball’s 1963 version. However his has become the most iconic. Variations have been used for advertising campaigns and in popular culture ever since.

Illustration of a yellow smiley face with no smile on a red background with yellow text above and below

"Have an Ordinary Day” is a play on the phrase “Have a Nice Day” which is a colloquial expression when saying goodbye. It is often used in customer service in the USA with the consumer and the seller parting ways by telling each other to have a nice rest of their day. The first use of the phrase appeared in Geoffrey Chaucer’s The Canterbury Tales in 1387. The phrase gained wider use in the 1920s and has continued on into present day.

The classic yellow smiley face is comprised of a yellow circle, two black dots for eyes, and a black arc ending in serifs for a mouth. It was designed in 1963 by commercial artist, Harvey Ross Ball. Ball was commissioned by The State Mutual Life Insurance Company to create a happy face to raise the morale of their employees. His version was created in 10 minutes. The design was printed onto more than 50 million buttons. Neither Ball nor the company copyrighted this smiley, so it was continually used by other businesses in their promotions.
The design and concept is quite simple and was definitely used before Ball’s 1963 version. However, his has become the most iconic. Variations have been used for advertising campaigns and in popular culture ever since.

In Internet culture, the neutral smiley face is often represented by the emoji :neutral face: (U+1F610) consisting of two eyes and a flat line for the mouth which expresses deadpan humor, a neutral stance, concern, and mild irritation.

Illustration of a yellow sun smiley face over a rainbow with clouds on a blue background and with white text along the top edge of the button

Founder Russ Berrie started his business with $500, he rented a garage in Palisades Park, New Jersey, and launched his own firm named after himself. Berrie intended to design, market, and distribute “impulse” gift items. From the start, Russ Berrie & Company produced a string of hit products that quickly found their way onto countertops, desks, and dashboards across the country. Among the company’s earliest creations: Fuzzy Wuzzies (tiny fur ball-like critters bearing messages like “You’re My Best Friend” or “Wild Thing”), troll dolls (squat gnomes with plumes of brightly colored hair) and the Bupkis Family (a motley collection of endearingly ugly rubber figurines). The owner believed in the power of “transformational giving,” partnering with energetic, visionary leaders to change the world for the better. He took an entrepreneurial approach to philanthropy, using his keen interpersonal skills to identify people and causes in which to invest and working closely with partners to hone strategies and set expectations.  “There is nothing more important in life than helping a fellow human being.”  — Russell Berrie (1933-2002).

Illustration of a yellow smiley face with a blank expression on a white background with black text at the bottom

This expressionless "smiley" button is a response to the iconic image of a smiley face paired with the phrase "Have a Nice Day" that defined the 70s. 

It was known that Harvey Ball, a graphic artist and ad man from Massachusetts created the yellow smiley face in the 50s. In the early 1970s, brothers Bernard and Murray Spain, owners of two Hallmark card shops in Philadelphia appropriated the image by adding the the slogan “Have a Happy Day” to the smile. The Spain brothers copyrighted the revised mark in 1971 and produced their own novelty items shortly after. 

White block letter text with a letter O as a smiley face that is the center of an illustration of a sun on a blue background

This button was used for the Ford ad campaign in 1973. In that summer, Ford released a series of advertisements advocating the perks such as the free travel kit for summer at the dealership.