When Do We Eat Checkered

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Text on Button WHEN DO WE EAT
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White background surrounded by a white and red checkered pattern. Navy blue text is in the white circle

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Comic Motto Buttons, as they became known sometime in the 1940s (previously known as Comic Celluloid Buttons), hailed from Johnson Smith & Co. catalogues and became popular in the early to mid-20th century. Recognized by their iconic checkered border and featuring salacious slogans and witty banter, the catalogue promised, “Get acquainted – wear these comic celluloid buttons. Slip one or two of these buttons on your lapel and then wait for the wisecracks to begin. The girls get lots of fun out of them. At parties, you break the ice right from the start. Just give one of these to your guest, and it gives the party a flying start.” 

Johnson Smith & Company began in Chicago, Illinois in 1914 as a mail-order novelty and gag gift supplier, settling in Racine, Wisconsin in 1926. Johnson Smith & Co. or Johnson Smith Company sold an array of toys including pinback buttons with suggestive slogans meant as ice breakers.

Sources

Birnkrant, M. (n.d.). Small things: Remembering Johnson Smith & Company [blog post]. Mel Birnkrant.com. https://melbirnkrant.com/recollections/page49.html

Johnson Smith & Co. (1938). Johnson Smith & Company Catalog No. 148. Internet Archive. https://archive.org/details/johnson-smith-company-catalog-no.-148-1938

Johnson Smith & Co. (1951). Novelties Johnson Smith and co 1951 catalog. Internet Archive. https://ia803405.us.archive.org/5/items/novelties-johnson-smith-and-co-1951-catalog/Novelties%20Johnson%20%20Smith%20and%20Co%201951%20catalog_text.pdf

Johnson Smith Co. (2017). About Our Company. Johnson Smith Company. https://web.archive.org/web/20170929033510/http://www.johnsonsmith.com/aboutus/   

Ted Hake. (n.d.). Johnson Smith famous novelty supply house 1930s funny saying button with rebus [auction listing]. TedHake.com. https://www.tedhake.com/JOHNSON_SMITH_FAMOUS_NOVELTY_SUPPLY_HOUSE_1930s_FUNNY_SAYING_BUTTON_WITH_REBUS_-ITEM804.aspx

Ted Hake Vintage Buttons & More. (2019a). Johnson Smith famous novelty supply house 1930s suggestive slogan button [Make it hot for me] [eBay listing]. eBay. https://www.ebay.com/itm/141168405871

Ted Hake Vintage Buttons & More. (2019b). Johnson Smith famous novelty supply house 1930s suggestive slogan button [I’m a red hot mama] [eBay listing]. eBay. https://www.ebay.com/itm/141168405896

Catalog ID IB0412

What's Buzzin Cuzzin

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Text on Button WHAT'S BUZZIN' CUZZIN
Image Description

White background outlined in red with blue text. In between the text there are two bees, one red one blue, facing each other

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"What's Buzzin Cuzzin" was a popular phrase during the 1940's. 

Catalog ID IB0298

What You See

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Text on Button WhAt you see is whAT you GeT
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Black background with orange text

Curl Text Copyright Best Seal Corp. NY. NY 10013. 1971
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"What you see is what you get" is an expression popularized by Flip Wilson in his performance as the drag character Geraldine in Rowan & Martin's Laugh-In in the late 1960s and on The Flip Wilson Show.

Evidence suggests that the phrase was coined in the 1940s; the earliest citation of a form of the phrase traces back to an ad for a Filmo Sportster 8mm film camera in The Charleston Gazette in November 1949:

"You just sight, press a button and what you see, you get!"

The citation of the phrase in its exact form was first seen in print from an ad for a house sale, in The Oakland Tribune, May 1966:

"So with the exception of landscaping and decorator furnishings, what you see is what you get."

Sources

The meaning and origin of the expression: What you see is what you get. (n.d.). In The Phrase Finder. Retrieved from: http://www.phrases.org.uk/meanings/what-you-see-is-what-you-get.html.

Catalog ID IB0409

Waiter From Hell

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Text on Button WAITER FROM HELL
Image Description

Top third of the button is white and the bottom is black. The text is vice-versa 

Curl Text Copyright 1991 Ephemera Inc.
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The term "Waiter from Hell" is a humorous, tongue-in-cheek phrase used to describe an extremely unpleasant or disastrous waiter or service experience. Common among service industry workers, it’s often used sarcastically by waiters or as an inside joke among colleagues. Similar to idioms like "boss from hell" or "vacation from hell," it emphasizes the severity of the situation. It also appears in comedic stories, such as Gene Perret’s article, which uses it satirically to describe memorable dining disasters.

Ephemera, Inc. is a Phoenix, Oregon-based novelty wholesale company founded around 1980, known for its humorous, irreverent products like magnets, buttons, and stickers. The company considers itself the “belligerent drunk of the online novelty item community,” featuring sarcastic, edgy slogans in a bold, throwaway style reminiscent of the literal meaning of “ephemera.”

Sources

Ephemera, Inc. (n.d.). Wholesale novelty shop | Funny magnets & buttons. Retrieved November 6, 2025, from https://www.ephemera-inc.com/

Perret, G. (1995). Waiter from hellReader’s Digest, 0034‑0375. Retrieved November 6, 2025, from https://www.readabstracts.com/General-interest/Waiter-from-hell-Meat-loaf-sil-vous-plait.html

Perret, G. (2013, July). Waiter from hell. Renard International Hospitality Management Newsletter. Retrieved November 6, 2025, from https://www.renardnewsletter.com/articles/July2013/WaiterFromHell.pdf

Catalog ID IB0418

Tough But

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Text on Button TOUGH but ....
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Cream background with black text at the bottom. Above the text is a black and orange illustration 

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The mascot "Tough Guy" represents Hastings Manufacturing, a maker of piston rings for use in automotive, marine, agricultural, and other industrial engines. The mascot was introduced in 1936 and has been used in Hastings ads for nearly 80 years, including in the "Tech Tips" section of the company's website. Hastings Manufacturing was founded in Hastings, Michigan in 1915.

Catalog ID AD0468

Totally Hot

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Text on Button TOTALLY HOT!
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Cream background with black text

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This phrase is commonly used to refer to somebody who is extremely good looking and has a nice body.

Catalog ID IB0069

This Is So Sudden

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Text on Button THIS IS SO SUDDEN
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Blue background with white text 

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“THIS IS SO SUDDEN” plays on the humor and irony of a phrase often used in moments of surprise. While the words might literally express shock or unexpected emotion, the context in which this button is worn is usually sarcastic or playful, such as reacting to something that was actually very predictable. With its simple design and deadpan delivery, it is meant to be a quirky conversation starter. This button doesn’t have a fixed meaning; it leaves room for interpretation, often used to make people laugh or to poke fun at dramatic clichés in a light-hearted way.

Sources

Ludwig. (n.d.). Example sentences for “that is so sudden”. Retrieved November 6, 2025, from https://ludwig.guru/s/is+that+sudden 

Rancaño, G. (2024, June 25). *All of a sudden or all of the sudden | Which is correct? QuillBot. Retrieved November 6, 2025, from https://quillbot.com/blog/common-mistakes/all-of-a-sudden/

Catalog ID IB0328

The World is Flat

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Text on Button THE WORLD IS FLAT
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White background with blue text

Curl Text A BIG LITTLE STORE 1738 POLK ST., S.F.
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The phrase ‘the world is flat’ was a theory when men of science first began hypothesizing how the world might be shaped. The first known map of our earth from sixth-century Babylon depicts the world as a flat or “disk floating in the water.” It wasn't until the Hellenistic Period that a globe or spherical theory became the more popular of the theories. Today, modern science sticks with the spherical theory and the once believed theory that ‘the world is flat’ is now considered antiquated. 

Sources

The world is flat. (n.d.) In Wikipedia. Retrieved from https://en.wikipedia.org/wiki/Flat_Earth.

Catalog ID IB0335

The Electric Hand

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Text on Button WHAT IS IT? THE ELECTRICAL HAND
Image Description

Cream background with text on the top and bottom curving with the button. In the center is a hand in blue sleeve with it's pointer finger up. The illustration is surrounded by a red circle with an outline

Back Paper / Back Info

Greenduck Co. Chicago
PAT FEB 13 1917
Picture of a duck
Union Bug
No. 1215675

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The Electric Hand was a column-mounted electro-mechanical shifter located under the rim of the steering wheel in 1935-38 Essex, or Terraplane, and Hudson models. It was advertised as a feature to make driving easier and safer because the driver could shift gears without having to take your hands off of the steering wheel. The Hudson Motor Car Company of Detroit manufactured the Terraplane between 1932 and 1938.

Catalog ID AD0372