Wolf

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Text on Button WOLF
Image Description

Red background with a drawing of a man with a yellow shirt and black bow tie. Some drool off his smile and sweat coming off his head. The man has a red woman's silhouette in each eye. There is white text above his head to the left. 

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This button is part of a set that features cartoon images of men's behaviors. There are at least five pins in the series, each depicting a different man. They are "Wolf," "Loudmouth," "Freeloader," "Lush," and "Shy Guy." Each man's illustrations accentuate their particular title with small details; the "Wolf" has a shapely woman's red silhouette for eyes. He is also drooling and sweating. The term "Wolf" in this context refers to "a man given to seducing women," or "a person who habitually preys upon others." Stylistically, the drawings are similar to mid-century cartoons found in adult magazines or illustrations on cocktail napkins.

Catalog ID IB0052

Why Try Harder

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Text on Button WHY TRY HARDER? I'M NUMBER 1
Image Description

Light pink background with black text

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The phrase “why try harder? I’m number 1” is often used to express confidence or pride in oneself. It can also be used to indicate that one is the best at something or that they are in first place. 

"I'm #1 so why try harder" is a more well-known variation of the phrase that was popularized by a photograph of an obese young man dressed in a T-shirt bearing the phrase while holding a cigarette in his left hand. The photograph was taken at the 1983 Fat People's Festival in Danville, Virginia, and was famously used as the primary cover art for the second studio album by English musician, DJ, and records producer Fatboy Slim (1963-), titled You’ve Come a Long Way, Baby.

Sources

Albums. (n.d.). Fatboy Slim. https://www.fatboyslim.net/music-albums/youve-come-a-long-way-baby/

Antonym of try-hard, who does not try to impress. (2014, February 19). English Language & Usage. https://english.stackexchange.com/questions/152773/antonym-of-try-hard-who-does-not-try-to-impress

Fat Peoples Festival in Danville, Virginia, America – 1983. (n.d.). Shutterstock Editorial. https://www.rexfeatures.com/set/100734

Catalog ID IB0284

When Do We Eat Checkered

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Text on Button WHEN DO WE EAT
Image Description

White background surrounded by a white and red checkered pattern. Navy blue text is in the white circle

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Comic Motto Buttons, as they became known sometime in the 1940s (previously known as Comic Celluloid Buttons), hailed from Johnson Smith & Co. catalogues and became popular in the early to mid-20th century. Recognized by their iconic checkered border and featuring salacious slogans and witty banter, the catalogue promised, “Get acquainted – wear these comic celluloid buttons. Slip one or two of these buttons on your lapel and then wait for the wisecracks to begin. The girls get lots of fun out of them. At parties, you break the ice right from the start. Just give one of these to your guest, and it gives the party a flying start.” 

Johnson Smith & Company began in Chicago, Illinois in 1914 as a mail-order novelty and gag gift supplier, settling in Racine, Wisconsin in 1926. Johnson Smith & Co. or Johnson Smith Company sold an array of toys including pinback buttons with suggestive slogans meant as ice breakers.

Sources

Birnkrant, M. (n.d.). Small things: Remembering Johnson Smith & Company [blog post]. Mel Birnkrant.com. https://melbirnkrant.com/recollections/page49.html

Johnson Smith & Co. (1938). Johnson Smith & Company Catalog No. 148. Internet Archive. https://archive.org/details/johnson-smith-company-catalog-no.-148-1938

Johnson Smith & Co. (1951). Novelties Johnson Smith and co 1951 catalog. Internet Archive. https://ia803405.us.archive.org/5/items/novelties-johnson-smith-and-co-1951-catalog/Novelties%20Johnson%20%20Smith%20and%20Co%201951%20catalog_text.pdf

Johnson Smith Co. (2017). About Our Company. Johnson Smith Company. https://web.archive.org/web/20170929033510/http://www.johnsonsmith.com/aboutus/   

Ted Hake. (n.d.). Johnson Smith famous novelty supply house 1930s funny saying button with rebus [auction listing]. TedHake.com. https://www.tedhake.com/JOHNSON_SMITH_FAMOUS_NOVELTY_SUPPLY_HOUSE_1930s_FUNNY_SAYING_BUTTON_WITH_REBUS_-ITEM804.aspx

Ted Hake Vintage Buttons & More. (2019a). Johnson Smith famous novelty supply house 1930s suggestive slogan button [Make it hot for me] [eBay listing]. eBay. https://www.ebay.com/itm/141168405871

Ted Hake Vintage Buttons & More. (2019b). Johnson Smith famous novelty supply house 1930s suggestive slogan button [I’m a red hot mama] [eBay listing]. eBay. https://www.ebay.com/itm/141168405896

Catalog ID IB0412

What's Buzzin Cuzzin

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Text on Button WHAT'S BUZZIN' CUZZIN
Image Description

White background outlined in red with blue text. In between the text there are two bees, one red one blue, facing each other

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"What's Buzzin Cuzzin" was a popular phrase during the 1940's. 

Catalog ID IB0298

What You See

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Text on Button WhAt you see is whAT you GeT
Image Description

Black background with orange text

Curl Text Copyright Best Seal Corp. NY. NY 10013. 1971
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"What you see is what you get" is an expression popularized by Flip Wilson in his performance as the drag character Geraldine in Rowan & Martin's Laugh-In in the late 1960s and on The Flip Wilson Show.

Evidence suggests that the phrase was coined in the 1940s; the earliest citation of a form of the phrase traces back to an ad for a Filmo Sportster 8mm film camera in The Charleston Gazette in November 1949:

"You just sight, press a button and what you see, you get!"

The citation of the phrase in its exact form was first seen in print from an ad for a house sale, in The Oakland Tribune, May 1966:

"So with the exception of landscaping and decorator furnishings, what you see is what you get."

Sources

The meaning and origin of the expression: What you see is what you get. (n.d.). In The Phrase Finder. Retrieved from: http://www.phrases.org.uk/meanings/what-you-see-is-what-you-get.html.

Catalog ID IB0409

Waiter From Hell

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Text on Button WAITER FROM HELL
Image Description

Top third of the button is white and the bottom is black. The text is vice-versa 

Curl Text Copyright 1991 Ephemera Inc.
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The term "Waiter from Hell" is a humorous, tongue-in-cheek phrase used to describe an extremely unpleasant or disastrous waiter or service experience. Common among service industry workers, it’s often used sarcastically by waiters or as an inside joke among colleagues. Similar to idioms like "boss from hell" or "vacation from hell," it emphasizes the severity of the situation. It also appears in comedic stories, such as Gene Perret’s article, which uses it satirically to describe memorable dining disasters.

Ephemera, Inc. is a Phoenix, Oregon-based novelty wholesale company founded around 1980, known for its humorous, irreverent products like magnets, buttons, and stickers. The company considers itself the “belligerent drunk of the online novelty item community,” featuring sarcastic, edgy slogans in a bold, throwaway style reminiscent of the literal meaning of “ephemera.”

Sources

Ephemera, Inc. (n.d.). Wholesale novelty shop | Funny magnets & buttons. Retrieved November 6, 2025, from https://www.ephemera-inc.com/

Perret, G. (1995). Waiter from hellReader’s Digest, 0034‑0375. Retrieved November 6, 2025, from https://www.readabstracts.com/General-interest/Waiter-from-hell-Meat-loaf-sil-vous-plait.html

Perret, G. (2013, July). Waiter from hell. Renard International Hospitality Management Newsletter. Retrieved November 6, 2025, from https://www.renardnewsletter.com/articles/July2013/WaiterFromHell.pdf

Catalog ID IB0418

Tough But

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Text on Button TOUGH but ....
Image Description

Cream background with black text at the bottom. Above the text is a black and orange illustration 

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The mascot "Tough Guy" represents Hastings Manufacturing, a maker of piston rings for use in automotive, marine, agricultural, and other industrial engines. The mascot was introduced in 1936 and has been used in Hastings ads for nearly 80 years, including in the "Tech Tips" section of the company's website. Hastings Manufacturing was founded in Hastings, Michigan in 1915.

Catalog ID AD0468