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“Use it or lose it” is an idiom that means if someone does not use something, they might lose the opportunity to use it in the future. It is most often used to encourage people to keep using their skills or abilities, so they do not become rusty or forget them. It can be applied to many different areas of life such as physical fitness, cognitive ability, and even finance. For example, if someone does not use their muscles regularly, they will weaken over time. Similarly, if they do not practice mental fitness, their cognitive abilities may decline. In terms of finances, some companies have a “use it or lose it” policy for flexible spending accounts (FSAs), which means that any money left in the account at the end of the year is forfeited.

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During the 1980s, retail stores gave away promotional items with purchase including many pinback buttons. Unique, also known as Unique-Boutique, was a the large retail store in New York City that had multiple departments selling graffiti spray-painted clothing, vintage duds, and fashionable bright neon attire. Although Unique was effectively advertising during the 1980s, it went out of business in the early 1990s.

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This well-known quote means to be patient with time. For things of quality we have to step back and not fear what it will take to achieve them. 

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Seagram Company Ltd. was a Canadian producer and distributor of alcoholic drinks. It was founded in 1928 by Samuel Bronfman, and its influence soared during the Prohibition era. By the 1940s Seagram’s was the largest distiller in North America. When Edgar M. Bronfman succeeded as head in 1971, the company expanded worldwide, producing and marketing a wide variety of drinks. However, when Edgar M. Bronfman, Jr. took over in 1989, he began selling the company to competitors, and by 2002 it had been fully acquired by other companies. 

In the 1980s Seagram’s began advertising its Cooler wine product, a citrusy white wine sold in cans or glass bottles. In one of these television advertisements in 1985, the catchy slogan “Taste it all!” was repeated over a scene of beachgoers enjoying the refreshing beverage. 

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Topps, a company that is best known for sports memorabilia, produced "Wise Guy" pins during the 1960s that featured  satire/parody for novelty and humor.

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The image of a donkey coupled with the written words implies the phrase, “Stop Your Ass Kicking.” Nathan Shure’s toy company, Cosmo Manufacturing Company, was founded in 1892 and was known for creating the trinkets found in Cracker Jack Boxes. In 1926, Cosmo Manufacturing Company bought the Dowst Brothers Company, which was famous for its tiny works created using metal (including buttons, cufflinks, and other metal accessories that were intended for promotional purposes). When Cosmo Manufacturing Company absorbed the Dowst Brothers Company, the name for the new combined business was Dowst Manufacturing Company. Although the Dowst Brothers Company was known for their metal items, any buttons that are labeled "Cosmo Manufacturing" were presumably made prior to 1926 when the companies merged and the name changed. In 1937, the repackaged board game “Monopoly” (which had first been released two years prior) included new metal tokens made by Dowst Manufacturing Company. Those token designs are still used in the classic edition of Monopoly today.