Take A Jump

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Text on Button TAKE A JUMP
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Black text and illustration on a white background with a checkerboard edge

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During World War II, U.S. soldiers experienced extreme hardship, physically and emotionally, resulting in desired moments of joy and distraction. These patriotic checkered buttons were produced to lighten the moods throughout the war. The collection's color scheme and checkerboard style were a way to express gratitude, yet it consisted of borderline risque catchphrases and humorous taglines, providing light-hearted amusement for those who wore these pins.

Sources
Patriotic pins of trite sexual innuendo heroic vintage sleaze | Collectors Weekly. (n.d.). https://www.collectorsweekly.com/stories/8038-patriotic-pins-of-trite-sexual-innuendo?in=user 
Catalog ID IB0792

Go It Easy Mabel

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Text on Button GO IT EASY MABEL
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Black text on white background with red and white checkerboard edge

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Go Easy, Mabel is a humorous song that was written in 1909 by J. Fred Helf and Ren Shields. The song tells the story of a young ribbon cutter, Percy, who takes Mabel to dinner. Mabel, who has mistaken Percy for a millionaire, orders an extravagant meal and many bottles of wine. Percy, worried he will go to jail as he does not have the means to pay for the date, exclaims “Go easy, Mabel! If you can’t go easy Mabel, go easy as you can!”

In 1922, a musical comedy, also titled “Go Easy, Mabel”, was introduced at Longacre Theatre in Manhattan, NY. The play, written by Charles George, was about a playwright who had been neglecting his wife. The husband and wife perform a series of antics to gain each other’s attention, which apparently worked because the play ended with the couple living happily ever after. Interestingly, the musical was shown again in the 1930s at the Federal Theatre. The Federal Theatre Project was part of the New Deal program (1935), which was created to provide work for performers who had been out of work. The project also had a program which produced plays depicting the African American experience. 

Sources

Helf, J. Fred; Cobb, Will D.; Moran; Shields, Ren; and Frew, "Go Easy Mabel" (1909). Vocal Popular Sheet Music Collection. Score 519. https://digitalcommons.library.umaine.edu/mmb-vp/519

Illinois Digital Newspaper Collections. New York Clipper 17 May 1922 - Illinois Digital Newspaper Collections. (n.d.). https://idnc.library.illinois.edu/?a=d&d=NYC19220517.2.162&e=-------en-…;

PICRYL - Public Domain Media Search Engine. (2023). Go easy, Mabel - theatrical playbill, public domain image - picryl - public domain media search engine public domain search. PICRYL. https://picryl.com/media/go-easy-mabel-f9290a 

 

Catalog ID IB0791

What A Worm

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Text on Button WHATA WORM
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Black text and illustration on white background with red and white checkerboard edge

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During World War II, U.S. soldiers experienced extreme hardship, physically and emotionally, resulting in desired moments of joy and distraction. These patriotic checkered buttons were produced to lighten the moods throughout the war. The collection's color scheme and checkerboard style were a way to express gratitude, yet it consisted of borderline risque catchphrases and humorous taglines, providing light-hearted amusement for those who wore these pins.

Sources
Patriotic pins of trite sexual innuendo heroic vintage sleaze | Collectors Weekly. (n.d.). https://www.collectorsweekly.com/stories/8038-patriotic-pins-of-trite-sexual-innuendo?in=user 
Catalog ID AR0478

USA Basketball America's Team

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Text on Button USA BASKETBALL AMERICA'S Team
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Color illustration and text on a white background with a blue edge

Curl Text SALEM SCREEN PRINTERS © NBA MANUFACTURED BY WINCRAFT
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The 1992 Summer Olympics basketball "Dream Team" was the first Olympic team that included professional players and marked the start of the United States' dominance in Olympic basketball. The team's most notable members were Earvin ‘Magic’ Johnson, Michael Jordan, and Larry Bird: widely considered three of the greatest players of all time. Joining them were all-stars in their own right David Robinson, Patrick Ewing, Karl Malone, Charles Barkley, John Stockton, Scottie Pippen, Christian Laettner, Clyde Drexler, and Chris Mullin. 

The Dream Team's first game in the Olympics was against Angola which they won by a huge 68-point margin. The team went out to defeat Croatia, Germany, Brazil, Spain, Puerto Rico, and Lithuania. The gold medal game was a rematch with Croatia, which—though more competitive than their match up in first round—the Dream Team won handily 117-85. 

Sources
Catalog ID SP0187

Kill Your Television Monochrome

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Text on Button KILL YOUR TELEVISION
Image Description

Black illustration and text on a white background

Curl Text © 1989 DONNELLY/COLT BUTTONS BOX 188 HAMPDEN CT 06247 UFCW (203) 455-XX21
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The saying seen here became a popular bumper sticker slogan in 1979 when nationally renowned art-furniture maker Ed Zucca printed up the first 100 stickers. According to a 2000 article in the Baltimore Sun, Zucca felt that TV was “transforming humanity into some kind of monster” so he advocated killing it before it killed you. 

After the first batch of stickers ran out, fellow woodworker G. Leslie Sweetnam took up the cause and went to progressive printers Donnelly/Colt to make more. The slogan has been printed on posters, stickers, buttons, T-shirts and coffee mugs.

Catalog ID CA0888

You Just Can't Take It

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Text on Button YOU JUST CAN'T TAKE IT
Image Description

Black text and illustration on a white background with checkerboard edge

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Comic Motto Buttons, as they became known sometime in the 1940s (previously known as Comic Celluloid Buttons), hailed from Johnson Smith & Co. catalogues and became popular in the early to mid-20th century. Recognized by their iconic checkered border, featuring salacious slogans and witty banter, the catalogue promised, “Get acquainted – wear these comic celluloid buttons. Slip one or two of these buttons on your lapel and then wait for the wisecracks to begin. The girls get lots of fun out of them. At parties, you break the ice right from the start. Just give one of these to your guest, and it gives the party a flying start.”

Johnson Smith & Company began in Chicago, Illinois in 1914 as a mail-order novelty and gag gift supplier, settling in Racine, Wisconsin in 1926. Johnson Smith & Co. or Johnson Smith Company sold an array of toys including pinback buttons with suggestive slogans meant as ice breakers.

The phrase "you just can't take it" implies an inability to handle or endure a situation, feeling, or criticism. It suggests that someone is being pushed to their emotional or physical limits and cannot cope with the pressure or intensity of the circumstances. This phrase also appears in the context of being overwhelmed by someone's positive attributes, such as their attractiveness, or feeling jealous and wishing to belittle another's success, in this instance paired with imagery of someone losing a fight. 
Sources

Birnkrant, M. (n.d.). Small things: Remembering Johnson Smith & Company [blog post]. Mel Birnkrant.com. https://melbirnkrant.com/recollections/page49.html

Cambridge University. (n.d.). Can’t take something. In Cambridge English Dictionary. Retrieved July 29, 2025, from https://dictionary.cambridge.org/dictionary/english/can-t-take

Johnson Smith & Co. (1938). Johnson Smith & Company Catalog No. 148. Internet Archive. https://archive.org/details/johnson-smith-company-catalog-no.-148-1938

Johnson Smith & Co. (1951). Novelties Johnson Smith and co 1951 catalog. Internet Archive. https://ia803405.us.archive.org/5/items/novelties-johnson-smith-and-co-1951-catalog/Novelties%20Johnson%20%20Smith%20and%20Co%201951%20catalog_text.pdf

Johnson Smith Co. (2017). About Our Company. Johnson Smith Company. https://web.archive.org/web/20170929033510/http://www.johnsonsmith.com/aboutus/ 

Ted Hake. (n.d.). Johnson Smith famous novelty supply house 1930s funny saying button with rebus [auction listing]. TedHake.com. https://www.tedhake.com/JOHNSON_SMITH_FAMOUS_NOVELTY_SUPPLY_HOUSE_1930s_FUNNY_SAYING_BUTTON_WITH_REBUS_-ITEM804.aspx

Ted Hake Vintage Buttons & More. (2019a). Johnson Smith famous novelty supply house 1930s suggestive slogan button [Make it hot for me] [eBay listing]. eBay. https://www.ebay.com/itm/141168405871

Ted Hake Vintage Buttons & More. (2019b). Johnson Smith famous novelty supply house 1930s suggestive slogan button [I’m a red hot mama] [eBay listing]. eBay. https://www.ebay.com/itm/141168405896


 

Catalog ID CA0887

Oh Min!

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Text on Button OH MIN!
Image Description

Blue text and illustration of a person on a white background with a blue border.

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In 1917, cartoonist Sidney Smith created a comic strip, The Gumps, for the Chicago Tribune. Smith reached a wide audience by telling tales of everyday American life through the eyes of a middle-class couple, Andy and Minerva Gump. While complaining to his wife, Minerva, Andy would exclaim “Oh Min!” 

The Gumps was the first comic to portray real social issues, such as pandemics, finances, and relationships. The readers were invested in the love stories, adventures, and deaths experienced by the comic’s characters. The Gumps was the first syndicated comic, and the first to depict a character’s death. 

Sources

Kleefeld, S. (2023, August 2). A tale of three andy gump statues. Kleefeld on Comics. http://www.kleefeldoncomics.com/2023/08/a-tale-of-three-andy-gump-statues.html 

Loac Essentials Vol. 2: The Gumps 1929. Library of American Comics - Dedicated to preserving the history of the American newspaper comic strip. (2024). https://libraryofamericancomics.com/product/loac-essentials-vol-2-the-gumps-1929/

Spanish flu and the gumps. Drawing Blood. (2020, November 12). https://drawing-blood.org/outbreaks/spanish-flu-and-the-gumps/ 

Catalog ID AR0477

Won't You Be My Baby

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Text on Button WON'T YOU BE MY BABY
Image Description

Blue text and illustration of a doll holding a flower on a white background with a blue border.

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Johnson Smith & Company began in Chicago, Illinois in 1914 as a mail-order novelty and gag gift supplier, settling in Racine, Wisconsin in 1926. Johnson Smith & Co. or Johnson Smith Company sold an array of toys including pinback buttons with suggestive slogans meant as ice breakers.  Their 1929 catalogue touts, “These Buttons provide subjects for pleasant jokes and amusing conversations, and thus smooth the way to a more familiar acquaintance and cordial friendship. They are very wittily worded and quite unobjectionable. Wear one and see the effect.”

The expression "Won't you be my baby?" was widely used in the 1920s and 1930s, reflecting a forthright and often earnest invitation to embark on a romantic relationship, which mirrored the romantic and social conventions of the time. It was especially common in popular music of the day: Benny Carter's "Will You Or Won't You Be My Baby?" from the late 1920s and Louis Armstrong's 1930 hit "Won't You Be My Baby" are just two of many hits to include the phrase.

Sources

Birnkrant, M. (n.d.). Small things: Remembering Johnson Smith & Company [blog post]. Mel Birnkrant.com. https://melbirnkrant.com/recollections/page49.html

Curious Goods 1446. (n.d.). ‘Won’t you be my baby’ vintage celluloid pinback button [eBay listing]. eBay. https://www.ebay.com/itm/175402616394

E-Mercantile Antiques. (2025). VTG 1930s?? Johnson Smith & Co catalog #130 novelty toys jewelry guns pistols o [eBay listing]. eBay. https://www.ebay.com/itm/205635513339

 Johnson Smith & Co. (1929). Johnson Smith &. Co, Catalogue. Internet Archive. https://archive.org/details/1929johnsonsmith0000tony/page/308/mode/2up

Johnson Smith Co. (2017). About Our Company. Johnson Smith Company. https://web.archive.org/web/20170929033510/http://www.johnsonsmith.com/aboutus/  

Price, C. (n.d.). Item Catalog Ted Hake [Pinterest pin]. Pinterest. https://www.pinterest.com/pin/click-to-close-image-click-and-drag-to-move-use-arrow-keys-for-next-and-previous--153192824806283578/

Sicking, E. A. (n.d.). Advertising pins: Johnson Smith & Co, novelty button/pinback (1930’s) [Pinterest pin]. Pinterest. https://kr.pinterest.com/pin/311874342964093699/

Ted Hake. (n.d.). Johnson Smith famous novelty supply house 1930s funny saying button with rebus [auction listing]. TedHake.com. https://www.tedhake.com/JOHNSON_SMITH_FAMOUS_NOVELTY_SUPPLY_HOUSE_1930s_FUNNY_SAYING_BUTTON_WITH_REBUS_-ITEM804.aspx

Ted Hake Vintage Buttons & More. (2019). Johnson Smith famous novelty supply house 1930s funny saying button with image [eBay listing]. eBay. https://www.ebay.com/itm/141168406868

Catalog ID AR0476

Another Man Against Violence Against Women

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Text on Button ANOTHER MAN AGAINST VIOLENCE AGAINST WOMEN
Image Description

The top half has black text over a white background, while the bottom half has white text over a purple background.  Underneath the main text is a white Graphic Communications International Union Logo.

Curl Text DONNELLY/COLT BUTTONS, BOX 188, HAMPDEN CT 06247
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It's not just women who are active in the fight for gender equality. Men regularly participate in political activism as allies for women’s rights and feminist causes and pro-feminist men take part in anti-violence campaigns that challenge the patriarchy. As allies, these male supporters believe in the safety and freedom from gendered and sexual violence for all women.

Sources

University of Massachusetts Amherst. (2023). What is a 'pro-feminist' perspective? Retrieved from

https://www.umass.edu/masculinities/faq/what-pro-feminist-perspective

Okun, R. (2020). Calling all feminist men: Join the women’s march! Ms. Magazine. Retrieved from

https://msmagazine.com/2020/01/07/calling-all-feminist-men-join-the-womens-march/

Catalog ID CA0886