The Art of Back Papers

While many focus on the front of the button, some manufacturers were paying careful attention to what goes on the back. At the turn of the 20th century, the verso of the button might contain an image or maybe a logo, text about the manufacturer, or advertisements for other products. These images on the reverse are known as back papers.


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Freihofers Code Cop

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Text on Button POLICED FOR FRESHNESS by Freihofer's CODE COP
Image Description

Illustration of a person in a baker's hat and apron and a blue police uniform top holding a loaf of bread and a stick on a red circle background surrounded by an outer white background with blue and red text on it.

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Freihofer bread was inspected and guaranteed for freshness by their mascot, the Code Cop. Charles Freihofer's Bread Company was started in Troy, New York in 1913.  When Charles Freihofer opened the business, residents of Troy found free loaves of bread at their door steps for four days.  On the fifth day, customer could either decide to have bread delivered to their home via horse and wagon for five cents per loaf or discontinue the service.  The company specialized in pan bread, or French bread, and white loaves.  Freihofer used horse and wagon delivery until the early 1960's.  The company guaranteed freshness and that all products had been inspected to cover the guarantee.

Catalog ID AD0959

We > Me

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Text on Button We > Me 07.28.18
Image Description

Black text with black and white photograph and line drawing composites of a man and a woman; the woman is holding an illustrated purple bouquet of flowers.

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Year / Decade Made
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Catalog ID EV0947

I bike to work getDowntown.org

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Text on Button I bike to work getDowntown.org
Image Description

White, purple, and green text on an orange background with illustration of a person on a bike.

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getDowntown is a program that offers transportation services to commuters in Ann Arbor, MI. It is funded by and is in partnership with the Ann Arbor Transportation Authority, the Ann Arbor Downtown Development Authority, and the City of Ann Arbor. Since its founding in 1999, getDowntown has provided services and incentives to encourage commuters to use alternative transportation modes, such as taking the bus, walking, biking, and carpooling/ridesharing.

Sources

 getDowntown. (n.d.). Your commute made simple. https://www.getdowntown.org/

Catalog ID IB0769

A Plus In Evil

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Text on Button A+ IN EVIL
Image Description

Black text on a white background with a black and white illustration of a zombie-like creature.

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Catalog ID IB0770

Lush

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Text on Button LUSH
Image Description

Red background with an illustration of a man holding a drink. His eyes are doubled, he has red spots on his nose, and his tongue is lolling out the side of his mouth. The white text is above the illustration and to the right.

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"Lush" is a slang term that refers to a person who is often, or messily, drunk. The origin of the term is unclear. It first came into popular use in England in the 1820s, coinciding with the peak years of the buzzy London nightclub City of Lushington. The club's name may have been a tribute to Loschen, a potent German beer, or lush, a word in the Irish traveler lexicon meaning "to drink".

Sources

Lush. World Wide Words. (n.d.). https://www.worldwidewords.org/qa/qa-lus1.htm

Catalog ID IB0771

Like Crazy

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Text on Button LIKE CRAZY!
Image Description

Blue and red colored background with an illustration of a man with red hair and exaggerated features. He has crossed eyes, expressive eyebrows, and his tongue is hanging out the side of his mouth. The text is red and above the image on the blue half of the background.

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The Beat Generation was both a literary and counterculture movement that formed in the 1940s. They were a group that originally took inspiration from poets such as Jack Kerouac, Allen Ginsberg, and Michael McClure. The group used their art and poetry as a way to speak out against capitalism and materialism, and to call attention to the atrocities that took place during World War II. The “Beat” in their name was meant to signify the ways in which their spirit felt beaten down by the post-war capitalist system of America. However, the term “Beatnik” was not popularized until the 1960s when writer Herb Caen used it to describe someone coming from the Beat Generation and merged it with Russia's satellite “Sputnik”, which was in space at the time. The “Beatniks” created their own culture apart from the original Beat Movement with a change in style, language, and artistic expression. 

They were known for using a more alternative vocabulary including words such as “like”, “cool”, and “cat.” A phrase such as “like crazy” could help enhance a sentence and was used to describe something as “really good” or exciting. Often “Beatniks” were seen and characterized as wearing black turtlenecks, black berets and sporting goatees. They were known for experimenting with drugs, supporting sexual freedom, and living a bohemian lifestyle. 

Sources

 

Geis, R. E., (1960) Like Crazy, Man. Newsstand Library. 

 

Moore, H.T. (1959). Cool cats don’t dig the squares: The holy barbarians. New York Times.https://www.proquest.com/docview/114915168?accountid=10361&parentSessionId=R%2Fx0Ieq28huNJz5Il%2BMjQMKpRLQVjTDZwY9hFWyHzoM%3D&pq-origsite=primo&sourcetype=Newspapers

 

Poetry Foundation, (n.d.). THe beat poets: An introduction to the mid-century countercultural poets who helped define a generation. https://www.poetryfoundation.org/collections/147552/an-introduction-to-the-beat-poets (The Beat Poets)

 

 Skidmore, M. (2016, February 18). How the beatnik style made the underground mainstream. AnOther. https://www.anothermag.com/fashion-beauty/8395/how-beatnik-style-made-the-underground-mainstream 

Catalog ID IB0772

Opening Ceremony

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Text on Button OC OPENING CEREMONY
Image Description

White text on a red background. The font is wide and boxy and the text is aligned to look like the face of a robot, with "OC" as the eyes and "OPENING CEREMONY" as the mouth.

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Additional Information

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Catalog ID IB0773