Schlitz Powered

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Text on Button CAUTION Schlitz POWERED
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White text with black outline on orange background. White text on black rectangle.

Curl Text DISCOVERY, BOX 288. RAPID CITY, S.D.
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The Joseph Schlitz Brewing Company was an American brewery based in Milwaukee, Wisconsin, and once the largest producer of beer in the United States. Schlitz dates back to 1849, when German immigrant, August Krug, began brewing beer in his Milwaukee restaurant’s basement. In 1850, twenty-year-old Joseph Schlitz immigrated to Milwaukee from Germany and was hired by Krug to handle his restaurant and brewery’s bookkeeping. After Krug passed away in 1856, Joseph Schlitz took over the brewery, renaming it the Joseph Schlitz Brewing Company. Schlitz was bought by Stroh Brewery Company in 1982 and subsequently sold along with the rest of Stroh's assets to the Pabst Brewing Company in 1999.

Catalog ID BE0051

Schlitz Malt Liquor

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Text on Button SCHLITZ MALT LIQUOR VOTE for the BULL
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White text over an illustration of a black bull on a blue background.

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The Joseph Schlitz Brewing Company, once the largest producer of beer in the United States, was founded in 1849 and was an American brewery based in Milwaukee, Wisconsin. Its namesake beer, Schlitz, was known as "The beer that made Milwaukee famous" and was advertised with the slogan "When you're out of Schlitz, you're out of beer." In 1999 Pabst Brewing Company gained control of the Schlitz brand with its acquisition of the Stroh Brewery Company. Pabst Brewing Company, now headquartered in Los Angeles, continues to produce Schlitz beer, Old Milwaukee, and four Schlitz malt liquors—Schlitz Red Bull, Schlitz Bull Ice, Schlitz High Gravity, and Schlitz Malt Liquor.

Catalog ID BE0055

Schlitz Gusto

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Text on Button If you don't have SCHLITZ you don't have GUSTO
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White block text with black accents on a blue background

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The Joseph Schlitz Brewing Company, once the largest producer of beer in the United States, was founded in 1849 and was an American brewery based in Milwaukee, Wisconsin. Its namesake beer, Schlitz, was known as "The beer that made Milwaukee famous" and was advertised with the slogan "When you're out of Schlitz, you're out of beer." The 1960s classic "gusto" version of Schlitz currently enjoys an almost nation-wide distribution in the United States. The classic 1960s theme was also reflected when 1968 Playboy magazine playmate Cynthia Myers became a spokeswoman for Schlitz beer in 2009.

Catalog ID BE0054

Rheingold Extra Dry

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Text on Button It's a Rheingold Day! Rheingold EXTRA DRY
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Black text on yellow sun background with red around the rim.

Curl Text JOY PRODUCTS 24 W 45th ST N.Y. N.Y. 10036
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Rheingold Beer, introduced in 1883, is a New York beer that held 35 percent of the state's beer market from 1950 to 1960. According to the New York Times, "Rheingold Beer was once a top New York brew guzzled regularly by a loyal cadre of workingmen who would just as soon have eaten nails as drink another beer maker's suds." At the center of its media campaign was the "Miss Rheingold" pageant. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, the selection of Miss Rheingold was said to be as highly anticipated as the race for the White House. Rheingold shut down operations in 1976, when they were unable to compete with the large national breweries.

Catalog ID BE0050

Out Of Schlitz

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Text on Button "When you're out of Schlitz, you're out of beer."
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Brown text on white background.

Curl Text (union bug) FORM 174-Y9 J.OS. SCHLI TZ BREWING CO., MILWAUKEE, W IS. (union bug)
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The Joseph Schlitz Brewing Company was an American brewery based in Milwaukee, Wisconsin, and once the largest producer of beer in the United States. Its namesake beer, Schlitz, was known as "The beer that made Milwaukee famous" and was advertised with the slogan "When you're out of Schlitz, you're out of beer." The company became the largest brewery in the world in 1902, producing over 1 million barrels. Although the company had some rough patches during prohibition and World War II, the company continued to prosper. Schlitz, although now owned by Pabst, was extremely innovative and was the first brewing company to introduce brown bottles, tall boys, and pop-top cans.

Catalog ID BE0052

Olympia Beer Blues

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Text on Button Olympia BLUES DELUXE July 29 Aug. 9 '81 OLYMPIA BREWING COMPANY, TUMWATER, WA ST.PAUL, MN
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Photograph of Son Seals and an image of an Olympia beer can, with blue text on a white background.

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The Olympia Brewing Company was a brewery firm in Tumwater, Washington, USA which existed from 1896 until 1983. In 1902, Olympia Brewing Company chose the slogan "It's the Water" to promote its flagship product. Frank "Son" Seals was an American electric blues guitarist and singer. Seals twice headlined the Chicago Blues Festival and was featured in a television commercial for Olympia Beer.

Catalog ID BE0062

Olympia Beer

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Text on Button OLYMPIA BEER "That's what I like!"
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Yellow text outlined in black and red script text on a white background. Black and yellow illustration of the Olympia horseshoe logo.

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The Olympia Brewing Company was a brewery firm in Tumwater, Washington, USA which existed from 1896 until 1983. It was acquired in the latter year by what would eventually become Pabst Brewing Company. Olympia Beer was a very popular regional brand in the Pacific Northwest. It eventually expanded nationwide, repositioned as a low-price lager. During the 1970s, Olympia acquired Hamm's and Lone Star. Olympia Brewing also produced Buckhorn Beer, which had previously been a product of the Lone Star Brewing Company. For many years, Olympia Beer was brewed with water obtained from artesian wells. The company's promotions made much of the use of artesian water in the brewing process. However, the advertisements never explained what artesian water was, preferring to claim that the water was controlled by a mythical population of "Artesians".

Catalog ID BE0038

Monarch Brewing Company

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Text on Button “Old Times Brew”; Monarch Brewing Co.; Ask me; $5000
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Faded red text and black text on an orange background. A black circle outline with a black money bag outline.

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Monarch Brewing was founded in 1890 as the Josef Hladovec Brewing Company in Chicago.  It was purchased and renamed by I. Baumgartl and Charles Stein as the Monarch Brewing Company in 1892 and later merged with the United Breweries Company in 1898.  They stayed in operation through the prohibition years making soda and near beer but were suspected of making underground real beer, a common rumor for every brewery in the city.  After prohibition was repealed they struggled with competition from larger companies and the Great Depression.  They turned to television advertising in the late 40’s and switched to conetops and flat tops for their cheaper brands like Bullfrog.  In 1958 Monarch was sold to former Al Capone Lieutenant Joseph Fusco and renamed Van Merritt Brewing.  It stayed at the old plant with the new name until it closed in 1967.

See more photos of pre- and post-prohibition beer buttons on the Busy Beaver blog.

Catalog ID BE0109

Miss Budweiser

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Text on Button Miss BUDWEISER U-12 Miss BUDWEISER
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Illustration of the Bud Man in a red superhero outfit with a red mask, blue cape, and blue gloves driving a red and white U-12 Miss Budweiser hydroplane, on a white background with blue and red text.

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Budweiser is a pale lager produced by Anheuser–Busch InBev. Introduced in 1876 by Adolphus Busch from Saint Louis, MO it has grown to become one of the highest selling beers in the United States, and is available in over 80 markets worldwide.

The Miss Budweiser were 22 hydroplanes sponsored by Budweiser beer. They were owned by Bernie Little and his youngest son, Joe. Anheuser-Busch sponsorship began in 1963, thanks to the friendship of Bernie, and Anheuser-Busch President August Busch, III. Joe stopped racing after the 2004 season, when changes in Anheuser-Busch leadership resulted in them ending their 43 years of sponsorship.

Catalog ID BE0072

Miller Sandwich Time

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Text on Button Sandwhich time… ...Miller Time
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White text with a sandwich cut in half and a can of beer in the middle with a black background

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Miller High Life started being manufactured in 1903 and is Miller's oldest brand. One of the most popular Miller High Life advertising slogans was "Miller Time". Miller High Life is known for its elongated bottles and "Girl on the Moon" logo.

Catalog ID BE0130