Women Hold Up Half the Sky

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Text on Button WOMEN HOLD UP HALF THE SKY
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Dark blue text on a light blue background. 

Curl Text FERNE SALES & MFG. CO. INC. P.O. BOX 113 T.C.B. WEST ORANGE, N.J. 07052
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The phrase "women hold up half the sky" is a Chinese proverb famously proclaimed by Mao Zedong. In modern context, it is often used in dialogue concerning global women's rights and inequality.

Catalog ID IB0374

When Do We Eat Red

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Text on Button WHEN DO WE EAT?
Image Description

Large black text on a white background with a red ring border. 

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Have info on this button? Contact us here.

Catalog ID IB0375

Try It You'll Like It Green

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Text on Button TRY it you'll Like it
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Irregular shaped black text on a green background.

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The saying "Try it...you'll like it!" became immensely popular as a catch-phrase after the release of a commercial for Alka-Seltzer in 1971. The advertisement, which now holds a place in the CLIO Hall of Fame, comically depicts a gentleman explaining how his waiter repeatedly pushed him to try a dish which inevitably led to his need for the medicine's relief. After initially seeping into the minds of viewers via its association with the effervescent tablets, the commercial's catchy tagline later evolved into a stand-alone saying that was put on everything from buttons and t-shirts to coffee mugs and cookie jars. The term became a general offering of advice to keep an open mind -- an idea that was important among the younger generations of the 60s and 70s. 

Sources

Kovalchik, Kara (2014, May 13). 11 Advertising Slogans That Became Catch-Phrases. Retrieved from http://mentalfloss.com/article/56711/11-advertising-slogans-became-catc…

Catalog ID IB0372

Who Are Those Guys

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Text on Button "Who are those guys?"
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A quote in black text on a yellow and red background. 

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The film Butch Cassidy and the Sundance Kid was released in 1969 and starred Paul Newman and Robert Redford as the two double-crossing comedic cowboys. The iconic bank and train robbers are running from the law and can’t seem to shake their pursuers, repeatedly asking, “Who are those guys?” as they continue to track and find them. This line becomes a catchphrase.

Butch Cassidy: Ah, you're wasting your time. They can't track us over rocks.
Sundance Kid: Tell them that.
Butch Cassidy: [after looking for himself] They're beginning to get on my nerves. Who are those guys?

The phrase “Who are those Guys?” would later be used by the band New Riders of the Purple Sage for their eighth studio album in 1977. 

Catalog ID EN0077

Thoroughly Modern

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Text on Button I'm Throughly Modern
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Large underlined white text on a pink background. 

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This is most likely a promotional button for Thoroughly Modern Millie, a 1967 American musical film starring Julie Andrews. The is about a woman who intends to marry her boss. The film was nominated for seven Academy Awards and five Golden Globes. 

Catalog ID IB0376

The Me Nobody Knows

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Text on Button "I am" The Me Nobody Knows
Image Description

Irregular shaped yellow text on a black background. 

Curl Text NG SLATER CORP., N.Y.C. 11
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This button was to promote the Obie award winning musical The Me Nobody Knows (1970)with music by Gary William Friedman and lyrics by Will Holt. The musical was one of the earliest rock musicals to play on Broadway and the first Broadway hit to give voice to the sentiments of inner-city American youth.

Catalog ID EN0180

Talk Tourist

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Text on Button I TALK TOURIST
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There are three areas: a red colored section on top, a white section in the middle with blue text, and blue section on the bottom. 

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Even though France, and especially Paris, is one of the most visited cities by tourists worldwide, Paris is known to be unwelcoming to tourists. In 2013, the Chamber of Commerce and Industry for Paris and the Island of France decided to tackle the problem. They launched a campaign called: “Do you speak touriste?” The “Speak Touriste” campaign includes a brochure providing broad guidance to the hospitality industry for dealing with tourists according to their cultural expectations.

Therefore, the persons wearing the “I Talk Tourist” button tell the tourists that they are onboard with the campaign and are willing to treat tourists according to their needs.

Catalog ID IB0383

Simply Great

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Text on Button Simply Great
Image Description

White cursive text on purple background. 

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Catalog ID IB0373