Toyota Builds Quality

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Text on Button Toyota Builds Quality
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White text with red shadow descending diagonally from upper left.

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Toyota Motor Corporation is a Japanese motor vehicle manufacturer that was founded in 1937. They are currently headquartered in Toyota City, Aichi in Japan. Toyota is a current top 5 seller of vehicles in the United States.

Build quality is a term for how well the car is manufactured. Factors that influence build quality include how many repairs it needs, cost and ease of maintenance, comfort, interior noise, aerodynamic drive, miles per gallon of gasoline, and more. Although a car may look aesthetically pleasing on the exterior, which may initially interest a buyer, what keeps buyers satisfied for longer periods of ownership is a good build quality.

Many American consumers look for things that are manufactured in America to consider the quality of them by seeing the build and how things are made. In many American vehicle factories, the production has a layer of transparency to the public seeing what is going on by offering tours or promoting upcoming changes. With foreign manufacturers, the in-person build quality experience is more difficult for the American public to see. Beginning in the 1980s, Honda and Toyota started manufacturing certain parts in America to win over the American audience with a "Made in America" seal of approval on their vehicles.

Sources

Wright, M. (2019). 10 Reasons Why We Buy Japanese Instead of American Cars. Retrieved 4 December 2020, from https://www.motorbiscuit.com/reasons-why-we-buy-japanese-instead-of-ame…

Catalog ID AD0160

Be Kind To Your Typographer

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Text on Button be kind to your typographer TYPE DIVISION atf
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Lowercase, typewriter font, right-aligned, first four words in blue and last word in red, to the right of gold type division logo on a white background.

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A typographer is someone who specializes in the art of typography. The ATF (American Type Founders) was an amalgamation of 23 type foundries in the United States created in 1892. It represented about 85% of all type manufactured in the U.S. and until its dissolution in 1993 it was the most important type foundry in the country.

Catalog ID AD0234

Motobecane Motorized Bicycle

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Text on Button I GET 218 MILES PER GAL ON THE MOTOBECANE MOTORIZED BICYCLE
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Large bold red text centered on a yellow background with smaller red text centered near the bottom of the button.

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Motobécane, founded in 1923, was a French manufacturer of motorcycles, bicycles, motorized bicycles, and mopeds. The company’s name was derived from two French slang terms: “moto” (for motorcycle) and “bécane” (for bicycle). After World War II, when demand for efficient and inexpensive transportation soared, Motobécane introduced an early moped called the Mobylette. Motobécane also took over production of the the VeloSoleX moped brand 1974.

Moped production increased in the 1970s due to the energy crisis and inflation. The Solex 4600 (known as “The Horse”) was introduced to the United States by Motobécane in 1974 and was noted for its fuel economy of 218 miles/gallon. Motobécane declared bankruptcy in 1981 and was purchased by Yamaha. Renamed MBK, the company produces scooters for the European market. The Motobécane brand name is currently used by a U.S. company that imports bicycles manufactured in Taiwan. Vintage Motobécane mopeds are still popular among moped enthusiasts.

Moped madness. (1977, July 4). Time, 110(1), 72.

Catalog ID AD0249

Say Seiko

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Text on Button SAY SEIKO®.
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Large white text centered on a blue background.

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In 1881, at the age of 21, Kintaro Hattori opened a timepiece shop named, “K. Hattori & Co. Ltd,” in Tokyo. After many great successes, a major earthquake, and timely restoration work, the SEIKO brand was launched in 1924. SEIKO proved many times that they were at the forefront of time-keeping technology. In 1953, their commercial became the first radio commercial and TV commercial in Japan. SEIKO were the official time-keepers for the 1964 Tokyo Olympic Games as well as the 1992 Barcelona Olympic Games. They went on to manufacture the timers for 4 Winter Olympic games: 1972 in Sapporo, 1994 in Lillehammer, 1998 in Nagano, and 2002 in Salt Lake City. In addition, they introduced the first first wrist watch in Japan, the World’s first 6-digit LCD watch, and the World’s first GPS solar watch which auto-adjusts the correct time for the wearer based on GPS signals.

Sources

The Seiko Museum. (n.d.). Retrieved from https://museum.seiko.co.jp/en/seiko_history/ayumi/

Seiko Milestones. (n.d.). Retrieved from https://museum.seiko.co.jp/en/seiko_history/milestone/

 

Catalog ID AD0250

Houlihan's Old Place

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Text on Button HOULIHAN'S old place
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A yellow woman with flowing locks perched on the edge of a spiral vortex, flower in hand, surrounded by large, surreal red and yellow flowers, text above, on a red background.

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Same design image printed in black.

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Houlihan's Old Place is an American style casual dining restaurant. The restaurant first opened its doors in 1972 in Leawood, Kansas now has over 50 franchise locations across the United States. The image on the button is the logo for Houlihan's Old Place in the 1980s, it was printed on menus, matchbooks, souvenirs, etc.

Catalog ID AD0235

Cymbol

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Text on Button cymbol
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A striped, multi-neon-colored triangle kite with lead makes waves through the bright blue air above a white logo with nested "c" and "y".

Curl Text CYMBOL CYBERNETICS CORPORATION OTTAWA
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Cymbol Cybernetics Corporation was a Canadian high-tech company that specialized in computer-aided design/manufacturing software. Cybernetics can be defined as the science of the control of complex systems of various types such as technical, biological, or social, with a specific emphasis on it's use in the creation of control systems in technology and in living organisms. In 1985, Cymbol Cybernetics produced a new, computerized console for naval destroyers used by the Canadian Navy.

Catalog ID AD0232

Jam Productions

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Text on Button jam PRODUCTIONS
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Tall, cascading orange text on top of smaller, capitalized white text on a blue background.

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Located in Dallas, Texas, Jam Creative Productions, also known as JAMS, is a long-standing company that produces jingles for radio, television, and commercials. Established in 1974, the company (which started out as PAMS), gained popularity in the United Kingdom when BBC Radio 1 and 2 began airing JAMS jingles for all of their radio segments. The BBC chose to run these jingles from the 1970s to the 1990s, making JAMS jingles the sound of BBC radio. 

The company has also created bumper jingles for some of the United States’ biggest radio stations, like WABC in New York, WLS in Chicago, and KIIS FM and KOST in Los Angeles. In addition to radio bumper jingles, JAMS has created jingles for television channels, such as VH1.

Sources

Davies, A. (n.d.). 1970’s Jingles. Radio Rewind. https://www.radiorewind.co.uk/radio2/1970s_jingle_page.htm

 FAQ. JAM Creative Productions. (n.d.). https://www.jingles.com/jam/radioids/jamtalk.html#JT4

 JAMcreative. (2012, April 12). The Making of WABC #121 by JAM [Video]. YouTube. September 15, 2023, from https://www.youtube.com/watch?v=cmINAhMud4c

Catalog ID MU0266

Century 21 Real Estate

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Text on Button I'M 21 ANd REAdY Century 21 REAL ESTATE
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Brown round-cornered text centered above curved bottom text on a yellow background.

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In 1971, Century 21, American real estate agent franchise company, was founded. It consists of approximately 7,100 independently owned and operated franchised broker offices in 75 countries and territories worldwide with over 102,000 sales professionals. 

Catalog ID AD0213

General Datacomm

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Text on Button GDC TIES IT BACK TOGETHER General dataComm
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A broken egg is tied together by a red ribbon inscribed with compound "gd" and circled by black text on a yellow background.

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Founded in 1969, General DataComm (GDC) is a manufacturer of network access products, headquartered in Naugatuck, Connecticut.

Catalog ID AD0209

Bear Country Philadelphia Zoo Sloth Bear

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Text on Button BEAR COUNTRY PHILADELPHIA ZOO
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White, scruffy bear with large mane and white, curved text above and below.

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The Philadelphia Zoo opened in 1874 and was America’s first zoo. The zoo’s bear pits were originally constructed in 1874, but they were replaced by the Bear Country exhibit in 1980. Bear Country with its waterfalls, brooks, and pools is home to polar bears, sloth bears, Andean bears, and Asiatic black bears. Polar bears come from the world’s Arctic regions, can weight up to 1,200 pounds, and can swim underwater for up to 2 minutes. Sloth bears live in India, Nepal, Sri Lanka, and Bhutan. They eat termites and ants and are primarily nocturnal. Andean bears are known for having blonde hair around their eyes, which makes it seem like they are wearing glasses. They are the only bear native to South America and little is known about their behavior. Asiatic black bears are good climbers and can be found in mountains and forests at 9,842 to 16,404 feet in Southeast Asia, Iran, Afghanistan, North and South Korea, Nepal, Bangladesh, Russia, and China.

Sources

About Philadelphia Zoo. (n.d.). Media Kit Philadelphia Zoo. Retrieved from https://www.philadelphiazoo.org/About-The-Zoo/Pressroom/Press-Kits/Phil…

Bear Country. (n.d.). In Philadelphia Zoo. Retrieved from http://www.philadelphiazoo.org/Explore/Exhibits/Bear-Country.htm

Catalog ID EV0392