Drink A Magic Cow

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Text on Button DRINK A MAGIC COW T.M.
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A purple cow with a bell on a yellow circle in the center, yellow text on top and trademark at lower right on a white background.

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A “Magic Cow” is a drink made by mixing a powdered soft drink mix into milk. It was created by the National Dairy Council as a way to promote drinking milk to kids by making it fun and more appealing with flavors. You also could buy mail-order shaker cups. 

You can see one of the commercials here https://www.oddballfilms.com/clip/13160_13314_american_dairy1

Catalog ID AD0150

Milex Precision Auto Tune Up

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Text on Button No. 1 IN THE NATION Milex PRECISION AUTO TUNE-UP
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Black font above red and black Milex logo, a winding blacktop road separates a red backing to the right, all on a white background.

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Sea green [cardboard?]

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Milex is an automotive franchise that originated as  “Milex Tune-Up and Brake” in 1967. The company is focused on customer satisfaction and loyalty. It later expanded its services to manage all auto care needs and later changed its name to “Milex Complete Auto Care”.

Catalog ID AD0239

People Weekly Turquoise

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Text on Button People weekly
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People logo in white with heart-shaped "o" and small green text right-aligned within larger text above a centered white bow on a green background.

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People Magazine was founded in 1974 as People Weekly. It is a magazine that focuses on celebrities and human interest type stories.

Catalog ID AD0158

Do You Hate Your Job

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Text on Button DO YOU HATE YOUR JOB? CHICAGO READER WASHINGTON CITY PAPER
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White text centered on a black background.  Smaller white text curves around the bottom of the button.

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"Do you hate your job" was an advertisement that was issued by the Chicago Reader and other alternative newspapers in response to the claim by the Asian American Journalists Association that Asian-American journalists were underrepresented in the press on both the executive and journalistic levels. The Asian American Journalists Association felt that other minorities such as African-Americans were underrepresented in the press as well.The Washington City Paper is also an alternative style newspaper.

Catalog ID AD0247

Westfalia Lunen Brown

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Text on Button MINING PROGRESS COAL IS NATURE'S GIFT WESTFALIA LUNEN
Image Description

Yellow capital text above and below "COAL" which is in a neon-light kind of font with letters in red, green, blue, red, on a brown background.

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Westfalia-Lunen is a German-based hard coal mining equipment manufacturing company. The products are marketed by Mining Progress Inc. Westfalia-Lunen is the predecessor of Caterpillar which is an American heavy equipment manufacturing company. In 1993, Westfalia-Lunen introduced the first and only mine-worthy plow control system. Westfalia-Lunen and Mining Progress Inc. distributed wearable memorabilia including stickers and pinback buttons in the 1970s supporting coal mining efforts as an effort to highlight the positive impact of coal on jobs and the economy. 

Sources

Caterpillar Inc. (n.d.). The Story of the Caterpillar Name. Retrieved July 11, 2020, from https://www.caterpillar.com/en/company/history/archive/caterpillar-name…

Paschedag, U. (2014). Plow Technology — History and the State of the Industry [PDF]. Caterpillar Inc.

Redscoalminingstickers. (n.d.). Nice set of 11 Australia Westfalia-Lunen coal mining stickers # 410. Retrieved July 11, 2020, from https://www.ebay.com/itm/NICE-SET-OF-11-AUSTRALIA-WESTFALIA-LUNEN-COAL-…

Star Chaser's Realm. (2020, May 21). Vintage 1970s Mining Progress Westfalia Lunen Coal Miner Sticker Mining Hard Hat. Retrieved July 11, 2020, from https://www.ebay.com/itm/Vintage-1970s-Mining-Progress-Westfalia-Lunen-…

Trackemas, J. D. (2013). Factors considered for increasing longwall panel width [Dissertation]. Graduate Theses, Dissertations, and Problem Reports. 175. https://researchrepository.wvu.edu/etd/175 

Catalog ID AD0238

Pump It Up! Reebok

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Text on Button PUMP IT UP! Reebok®
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Indigo text and Reebok logo within basketball outline on a coral background.

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.90 [in permanent marker?]

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Reebok’s “The Pump” was a line of high-top basketball shoes released on November 24, 1989.  At the time of release, The Pump cost $170, the highest priced sneaker on the market by $70.  The model quickly became popular in the 1990s.  The artist Gary Simmons immortalized the shoe in his 1991 piece titled “Pump It Up”, featuring bronzed Reebok sneakers on a plexiglass shelf.

Sources

Weinfuss, J. (2019, November 24). Inside the rise and fall of the iconic Reebok Pump on its 30th birthday. Retrieved August 04, 2020, from https://www.espn.com/nba/story/_/id/28149048/inside-rise-fall-iconic-re…

Catalog ID AD0236

Elf

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Text on Button ELF
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Red bar stool behind cut-out black letters on an eggshell background.

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ELF Miniatures is a British company that specializes in making dollhouse furniture and other miniatures such as cars. Most of their items are produced on a 1:12 scale, while others are produced using other scales such a 1:24 scale. ELF manufactures scaled-down versions of kitchen, dining room, and bedroom furniture including barstools, sofas, and beds.

Catalog ID AD0226

Howard Trophies

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Text on Button HAPPINESS IS...TROPHIES FROM HOWARD TROPHIES
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A laughing clown outlined in black surrounded by black text on a yellow background.  

Curl Text SAN FERNANDO, CA
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Howard’s Trophy Shop is located in San Fernando, California. It provides custom engraved plaques and trophies.

Catalog ID AD0251

Sofoem

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Text on Button SOFOEM CHEVROLET POUR IT ON!
Image Description

A yellow oil container bearing the Chevrolet label is outlined in red on a yellow background with red text on the upper right and a red stripe on the bottom left.

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Have info on this button? Contact us here.

Catalog ID AD0225

Mumps

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Text on Button I'VE BEEN EXPOSED TO MUMPS digital
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Very small, centered and capitalized white text above larger fish-eye, bubble font and "digital" logo on a cerulean background.

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Massachusetts General Hospital Utility Multi-Programming System (MUMPS) is a data management programming language developed in 1966 at Massachusetts General Hospital by Digital Equipment Corporation. The software is noted for its “built-in” database, and its access through variable input rather than queries or sequences. It was designed for the healthcare industry, specifically for admissions and laboratory testing reports, and is still used in the medical field today. Digital Equipment Corporation was a highly successful computer company that ran from 1957-1998.

Sources

Barron, B. (2017, November 29). The Ultimate Guide to DEC & Digital Equipment Corporation. Retrieved July 3, 2018, from https://digital.com/about/dec/

Digital Equipment Corporation: Nineteen Fifty-Seven to the Present (Rep.). (1978). Retrieved July 3, 2018, from http://gordonbell.azurewebsites.net/digital/dec 1957 to present 1978.pdf

More MUMPS. (1990, September 17). Compterworld, 24(38).

MUMPS Resource | Learn About, Share and Discuss MUMPS At Defaultlogic.com. (n.d.). Retrieved from http://www.defaultlogic.com/learn?s=MUMPS

Catalog ID AD0191