Republic Airlines

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Text on Button BE A SPORT. REPUBLIC AIRLINES
Image Description

Large, coral-colored block text above a white Republic Airlines logo on the bottom third, which is constituted of the company name to the right of a symbolized goose flying in a circle.

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Republic Airlines was created in 1979 after a merger of North Central Airlines and Southern Airways. Based in Minneapolis, Republic was the largest airline in 1980 due to the number of airports served, but quickly deteriorated before ending operations in 1986.  The logo of a mallard duck is a remnant of North Central Airlines and was continued for Republic’s first logo.

Sources

"Republic Airlines (1979-1986). (2018) Retrieved from: https://en.wikipedia.org/wiki/Republic_Airlines_(1979–1986)

Catalog ID AD0231

People Weekly Pink

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Text on Button People weekly
Image Description

People logo in large, bold white letters with heart-shaped "O" and small pink text right aligned over the larger text. A white pair of shoes are located in the bottom center of the button. 

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People Magazine was founded in 1974 as People Weekly. It is a magazine that focuses on celebrities and human interest type stories.

Catalog ID AD0159

Nucoa

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Text on Button Now contains Vitamin A New Nucoa THE WHOLESOME VEGETABLE OLEOMARGARINE
Image Description

Red text above a package of NUCOA Oleomargarine in blue outline with brand name in white on a blue stripe through the middle, jagged circle on top right "NOW CONTAINS VITAMIN A for Growth and Protection".

Curl Text CRUVER MFG. CO, CHICAGO
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Nucoa is a regional brand of margarine originally owned by Best Foods Inc. and commonly available in Arizona, California, and Nevada.  Advertisements for the product introducing the addition of Vitamin A were heavily campaigned during 1937, and a full-color print can be seen in the 10/30/37 edition of The Saturday Evening Post.  Margarine became popular in the U.S. during the Great Depression and again during WWII.

Catalog ID AD0237

Charley Brown's

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Text on Button I'M BERRY-BERRY GOOD CHARLEY BROWN'S
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A red and smiling pock-marked strawberry face surrounded by black text on a white background.

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Have info on this button? Contact us here.

Catalog ID AD0222

Drink A Magic Cow

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Text on Button DRINK A MAGIC COW T.M.
Image Description

A purple cow with a bell on a yellow circle in the center, yellow text on top and trademark at lower right on a white background.

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A “Magic Cow” is a drink made by mixing a powdered soft drink mix into milk. It was created by the National Dairy Council as a way to promote drinking milk to kids by making it fun and more appealing with flavors. You also could buy mail-order shaker cups. 

You can see one of the commercials here https://www.oddballfilms.com/clip/13160_13314_american_dairy1

Catalog ID AD0150

Milex Precision Auto Tune Up

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Text on Button No. 1 IN THE NATION Milex PRECISION AUTO TUNE-UP
Image Description

Black font above red and black Milex logo, a winding blacktop road separates a red backing to the right, all on a white background.

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Sea green [cardboard?]

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Milex is an automotive franchise that originated as  “Milex Tune-Up and Brake” in 1967. The company is focused on customer satisfaction and loyalty. It later expanded its services to manage all auto care needs and later changed its name to “Milex Complete Auto Care”.

Catalog ID AD0239

People Weekly Turquoise

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Text on Button People weekly
Image Description

People logo in white with heart-shaped "o" and small green text right-aligned within larger text above a centered white bow on a green background.

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People Magazine was founded in 1974 as People Weekly. It is a magazine that focuses on celebrities and human interest type stories.

Catalog ID AD0158

Do You Hate Your Job

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Text on Button DO YOU HATE YOUR JOB? CHICAGO READER WASHINGTON CITY PAPER
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White text centered on a black background.  Smaller white text curves around the bottom of the button.

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"Do you hate your job" was an advertisement that was issued by the Chicago Reader and other alternative newspapers in response to the claim by the Asian American Journalists Association that Asian-American journalists were underrepresented in the press on both the executive and journalistic levels. The Asian American Journalists Association felt that other minorities such as African-Americans were underrepresented in the press as well.The Washington City Paper is also an alternative style newspaper.

Catalog ID AD0247

Westfalia Lunen Brown

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Text on Button MINING PROGRESS COAL IS NATURE'S GIFT WESTFALIA LUNEN
Image Description

Yellow capital text above and below "COAL" which is in a neon-light kind of font with letters in red, green, blue, red, on a brown background.

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Westfalia-Lunen is a German-based hard coal mining equipment manufacturing company. The products are marketed by Mining Progress Inc. Westfalia-Lunen is the predecessor of Caterpillar which is an American heavy equipment manufacturing company. In 1993, Westfalia-Lunen introduced the first and only mine-worthy plow control system. Westfalia-Lunen and Mining Progress Inc. distributed wearable memorabilia including stickers and pinback buttons in the 1970s supporting coal mining efforts as an effort to highlight the positive impact of coal on jobs and the economy. 

Sources

Caterpillar Inc. (n.d.). The Story of the Caterpillar Name. Retrieved July 11, 2020, from https://www.caterpillar.com/en/company/history/archive/caterpillar-name…

Paschedag, U. (2014). Plow Technology — History and the State of the Industry [PDF]. Caterpillar Inc.

Redscoalminingstickers. (n.d.). Nice set of 11 Australia Westfalia-Lunen coal mining stickers # 410. Retrieved July 11, 2020, from https://www.ebay.com/itm/NICE-SET-OF-11-AUSTRALIA-WESTFALIA-LUNEN-COAL-…

Star Chaser's Realm. (2020, May 21). Vintage 1970s Mining Progress Westfalia Lunen Coal Miner Sticker Mining Hard Hat. Retrieved July 11, 2020, from https://www.ebay.com/itm/Vintage-1970s-Mining-Progress-Westfalia-Lunen-…

Trackemas, J. D. (2013). Factors considered for increasing longwall panel width [Dissertation]. Graduate Theses, Dissertations, and Problem Reports. 175. https://researchrepository.wvu.edu/etd/175 

Catalog ID AD0238

Pump It Up! Reebok

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Text on Button PUMP IT UP! Reebok®
Image Description

Indigo text and Reebok logo within basketball outline on a coral background.

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.90 [in permanent marker?]

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Reebok’s “The Pump” was a line of high-top basketball shoes released on November 24, 1989.  At the time of release, The Pump cost $170, the highest priced sneaker on the market by $70.  The model quickly became popular in the 1990s.  The artist Gary Simmons immortalized the shoe in his 1991 piece titled “Pump It Up”, featuring bronzed Reebok sneakers on a plexiglass shelf.

Sources

Weinfuss, J. (2019, November 24). Inside the rise and fall of the iconic Reebok Pump on its 30th birthday. Retrieved August 04, 2020, from https://www.espn.com/nba/story/_/id/28149048/inside-rise-fall-iconic-re…

Catalog ID AD0236