White art nouveau-style text on a red background

Please contact us if you have more information.

Yellow and dark blue background with white and green text and a dark blue illustration of an eye and eyebrow on the top

George L. Schneider was a German immigrant and prominent optometrist in the Berkley area during the late 19th and early 20th centuries. He served on many civic organizations in Berkley including the City Planning Commission and Downtown Association. 

Schneider also served as chair of the California State Association of Optometrists, as President of the California Association of Optometrists, and President of the American Optical Association (AOA). He made significant impacts in these roles, and his overhaul of the AOA’s governance rules have persisted for over a century. 

This button advertises the new location for Schneider’s practice, which was located in the Hotel Shattuck building.

Color illustration of a nature scene with trees, mountains, and a small body of water. A man in the background holds an axe above his head, as if about to chop down a tree. A large, dark brown animal is leaping toward the viewer in the foreground. 

Please contact us if you have more information.

Yellow background with a alack and white photograph of "Uncle Bob" in the center surrounded by black text

Please contact us if you have more information.

Illustration of a peach-colored rose on a blue gradient background; the head of a small child with dark hair and caramel-colored skin is emerging from the petals of the rose

Founded in 1856 by Reverend Dr. Charles Leonard, National Children’s Day, also known as “Rose Day,” started as a special day to commemorate the baptizing of children. Leonard held the first service day on June 11th at the Universalist Church in Chelsea, Massachusetts. Presently, Rose Day/National Children’s Day is on the first Sunday in June.

The official website lists the following ways in which we can honor and celebrate the children in our lives: start new traditions, continue family traditions, explore the outdoors, tell family stories, seek adventure, be creative, and more. The United Nations also honors children on “World Children’s Day,” though this celebration takes place on November 20th. The celebration is in accordance with the date in 1959 when the UN General Assembly adopted the ‘Declaration of the Rights of the Child.’

Both Rose Day and World Children’s Day advocate, promote, and celebrate children’s rights, leading to “dialogues and actions that will build a better world for children” (“World Children’s Day,” United Nations).

Black and white illustration of Sigmund Freud's head and shoulders on a white background with black text below

Sigmund Freud, born in Frieberg, Moravia in 1856, was a medical doctor, psychologist, neurologist, and extremely influential thinker of the early twentieth century. Considered the father of psychoanalysis, Freud articulated and refined a radically new therapeutic and conceptual framework for the understanding of human psychological development and experience, as well as how to go about treating mental illnesses. His theories of the unconscious, repression, and infantile sexuality have been the subject of much debate and controversy, both during his lifetime and after, but their influence on modern-day therapeutic practice and understanding of the psychology of the human mind is irrefutable. 

Blue text on a white background

In the history of music, the record album, unlike other fleeting formats such as the 8-track cassette, has seen a seemingly timeless staying power in both popular and music culture. In 1939 the Saturday Evening Post published an article titled “Meet the Platterbugs” exploring the obsession with finding records, especially rare and obscure ones, in thrift stores. The Post described vinyl junkies as afficionados of records, skidding further into rabid collecting with every album added to their stash. Over 75 years later, vinyl junkies are alive and well at resale shops, record stores, and vinyl exchanges all over the world. In fact, record sales were the highest in 2015 since 1988!

Blue peace sign surrounded by blue text on a white background

The phrase “BACK BY POPULAR DEMAND” with a peace sign in the center was designed for quick recognition in crowds and is mainly associated with anti-war protest merchandise—becoming a symbol of the ’60s and ’70s peace and hippie movements. People wore it at marches and rallies supporting peace and protesting U.S. war policies. The slogan “Back by Popular Demand” subtly references the peace movement’s resurgence. It appeared on buttons and bumper stickers during later periods of activism.

The symbol dates back to 1958, when designer Gerald Holtom developed it for Britain’s Campaign for Nuclear Disarmament by merging the semaphore signals for N and D within a circle. Initially a CND emblem, it gained recognition as a universal icon for peace and anti-war movements worldwide.

White text on a black background on the top half; white text ona. red background on the bottom half

In 1972, Gus Hall and Jarvis Tyner served as Communist Party of the United States of America (CPUSA) candidates for president and vice president, respectively, in that year’s presidential election. Hall and Tyner's run was motivated by the perception that both Republicans and Democrats were beholden to the interests of corporate America above all else, and that they were unable to satisfactorily address serious issues like the Vietnam War and other social and political problems. 

Gus Hall was a founding member of the United Steel Workers, and served as the CPUSA’s leader from 1959 until his death in 2000. 

Jarvis Tyner was another longtime member of the CPUSA, and a founding member of the Black Radical Congress. As of 2025, he currently serves as the executive vice chair of the CPUSA, where he continues to write articles and other publications. 

White text on a red background

When I Say No, I Feel Guilty is a 1975 self-help book by Manuel J. Smith. The book advises readers on how to set boundaries with others, prevent others from taking advantage of you, as well as how to better deal with both praise and criticism. A common slogan for the book is “The best-seller that helps you say: ‘I just said 'no' and I don't feel guilty!’”. An advertisement for the book, this button was intended to be worn by readers to show that they have embraced the book’s teachings.