Photograph of Bush in front of white house with blue sky. Red background in lower has white text.

After serving as Vice President of the United States to Ronald R. Reagan from 1981 to 1989, George H. W. Bush ran as the Republican candidate for President of the United States in 1988. During the primaries, Bush had been behind in the polls until launching an attack ad against Dole. Within 30 days, Bush’s position rose to first in the polls. One of Bush’s major slogans for his campaign asserted Bush’s desire to not implement any new taxes. Like Reagan, he advocated for lower taxes to stimulate economic growth. On November 8, 1988, George Bush won both the electoral vote and popular vote against Democratic candidate Michael S. Dukakis. Unlike Reagan, after taking his position as President of the United States, Bush was unable to keep his promise to not raise taxes, which was a point that candidates in the next presidential election used against him during their campaigns.

Gold center with white calendar days rotates. The outer face is gold with black text and a dark blue border with gold text and logos.

Cruver Manufacuting Company was a celluloid-based manufacturer founded in 1902 responsible for inventing novelty items and various patents. It is best known for developing decorated compacts, medallions, and advertising buttons. Additionally, Cruver was involved with the United States Military in developing celluloid sextants during World War II, and designed other measurement tools that were both compact and functional.

This 23-year perpetual calendar object (with dates spanning 1923-1946) was designed as a sales sample, and featured the condensed quality of Cruver compacts combined with the detailed measurement qualities the company was also known for.

White text on dark green background.  

This logo was a popular commercially produced image sold on a broad retail basis in various Vermont shops and stores in the early 1980s.  

Black text and red image of heart on white background.

Lake Champlain is a 435 square mile lake that is located across the United States and Canada. It reaches the Quebec region in Canada and stretches across Vermont and New York in the United States. Around 72% of the lake’s basin population is from Vermont, making its citizens largely responsible for managing the lake. The lake is named after founder and French explorer Samuel de Champlain, although Mohawk and Abenaki tribes lived in the area for many years. During the Revolutionary War and War of 1812, the lake served as a connecting point for colonial New England forces and a shipbuilding location. 

This is a variation of the "I heart NY" logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Blue text with red heart on white background.

“Quebec Je t’aime,” means, “Quebec I love you,” in French. Quebec is a French speaking providence of Eastern Canada known for the people’s colorful accents, joie de vivre (joy of life) mentality, and unique cuisine. Quality Goods IMD, located in Quebec, Canada, is a leading resort retail supplier of Canadian-made goods promoting the region. Quebec is a popular tourist destination for French speakers and others alike.

White text on red heart in center surrounded by black text on white background.

The original inhabitants of Pompano Beach, Florida, clustered around Lake Santa Barbara to have access to fresh water. Eventually, the residents moved inland to present-day Pompano Beach. The population started to explode after 1896 when Henry Flagler extended the Florida East Coast Railway to Miami, allowing people to settle in places in between like Pompano. The town officially became recognized and incorporated into the United States in 1908.  

The exact origin of the name Pompano has yet to be discovered, but local legend says the name came from local explorer Frank Sheen. Sheen was surveying the area and to survive, he lived off the resources of the land. This is when Sheen consumed the local Pompano fish and was able to sustain himself. To remember the name of the fish that brought him life, he named the settlement Pompano after the fish.

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Image of brown covered wagon on yellow background with red text. Yellow banner with white text is at the bottom. Black text surrounds image on white background.

Stamp Around Alberta was a 3-year and 3-step campaign to encourage tourism through Alberta to diversify the economy. The 3rd and final year’s campaign was, “Homecoming 1980,” to promote Alberta as a destination area.

Illustrations of white geese heads in clothing underneath red and blue text on yellow background.

Unofficially starting in 1816, The Kentucky State Fair appeared annually to mark a place to bring wares and show off animals in the state. The first officially marked date of the Kentucky State Fair is 1902. It was one of the oldest state fairs in the United States and frequently sees hundreds of thousands of guests every year. Since its official start date, the fair has only been canceled three times, once in 1904 when a lawsuit tied up funds that would have gone to the fair. It was also canceled in 1942 and 1943 due to World War II and many fairgrounds being co-opted for the war effort.

Orange text and logo on white background.

“Guiding on the Move,” was an event to celebrate the 65th anniversary of Girl Guides of Canada. Women and girls of all ranks traveled throughout the country to demonstrate their unity as an organization. There were various events to highlight the aspects of Girl Guides encouraging members to learn and grow. The Girl Guides insignia is prominent on all sashes and badges.

Black text and illustration of cowboy hat on light yellow background.

The hit tv show Dallas premiered in 1978 and featured one of the prominent cliffhangers in all television history. In the season finale, the beloved character J.R. was shot by a mystery character and left audiences in suspense until November 21st, 1980. The audience had to wait through a summer and an actor’s strike before they could find out just who exactly shot J.R.

The season premiere and reveal of the mystery is one of the most-watched events in television history. Around 76% of all Americans with access to a television tuned in for the premiere. Globally, 350 million people watched the big reveal. The question of who shot J.R. became so prominent, that merchandise was made and the phrase is still famous and used today.