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K104 FM was a radio station on frequency 103.9 in the Champaign-Urbana area, which has since changed to 107.9. The first Jerry’s IGA grocery store was opened in the Champaign-Urbana area in 1983. The orange and blue color lettering is consistent with the school colors of the University of Illinois.

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Written by Arthur Freed and Nacio Herb Brown in 1935 for the MGM film, “Broadway Melody of 1936,” the song “You Are My Lucky Star” was released months before the film’s premiere to draw attention to the film's production and stir up anticipation for the film's premiere. This early version of the song, which was recorded by Lew Sherwood and the Eddie Duchin Orchestra, quickly became number one on the charts where it remained for several weeks. The song is used throughout the film, both vocalized by the main star, Eleanor Powell, and in instrumental segments when she is dancing. Other popular versions of the song were recorded by The Dorsey Brothers and Louis Armstrong, all of which were concurrent with the film’s release in 1935.

It was made famous again with the release of the 1952 film “Singin’ In the Rain” – this time as a duet between the movie’s stars, Gene Kelly and Debbie Reynolds – and is probably the most well-known version. For the 1979 science fiction horror film, “Alien,” actress Sigourney Weaver had the idea for her character, Lieutenant Ripley, to be shakily consoling herself with the classic song’s lyrics when facing the alien head on during the film’s climax – a more literal take on the song and an intentionally stark contrast to its glittering Hollywood origins.

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'No means no' is a common slogan used to promote consent and respect in sexual encounters. It admonishes rape and asserts the legitimacy of concise communication. It is often present on college and university campuses as part of sexual health and sexual violence awareness campaigns, frequently producing buttons as part of these campaigns.

Despite the phrase being a mainstay in conversations around sexual consent, many activists and “feminists have generally moved on from [...] no means no to focus instead on the ethics of affirmative consent and enthusiastic consent.” (Garber, 2018). This move to a 'yes means yes' model of consent education, has been backed by state legislation in New York and California, but is not without its critics.

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Delma Studios was a school photography company established in the 1930s and based in New York City. During the 1970s and 1980s, Delma Studios took senior portraits of college graduates from U.C. Davis, Notre Dame, and University of Michigan, among other colleges. The company also captured photos of high school students for their yearbooks. Delma Studios dissolved in 1986 due to financial struggles, and portions of the company were sold to other American studios including Lifetouch Inc.

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The U.S. Virgin Islands have a long history with rum, and it is the product that the islands are best known for. In 1934, on the island of St. Croix in the U.S. Virgin Islands, Malcolm Skeoch and other investors founded the Diamond Rum Company, also known as the Cruzan Rum distillery. This move was prompted by the 1933 repeal of prohibition, which also prompted the U.S. government to temporarily run several St. Croix sugar plantations and produce a brand of rum called Government House. A mystery behind the origin, many believe that President Franklin Roosevelt designed the spirit’s label. 

In 1961, when Schenley Distillers acquired a majority share of the Diamond Rum Company, it was renamed Virgin Island Rum Industries. In the 1960s, the entire island of St. Croix stopped producing sugar cane, which meant that the company had to import molasses as a sweetener. Despite the financial implications of this change, rum continued to play a major role in the islands’ economy. 

In 2009, the governor of the U.S. Virgin Islands signed a deal cementing the relationship between the government and the Cruzan Rum distillery. The government agreed to offer incentives to the company to continue doing business on the island. These incentives allowed them to have the infrastructure needed to produce rum, such as a wastewater treatment plant, and to expand their facilities to meet future needs.

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Eukanuba, a pet food company, was started by Paul Iams, two decades after he founded his first Iams © dog food company. In 1969, Paul Iams created the first high protein dog food that put performance and nutrition first at a slightly higher cost than most pet food, aimed at creating a premium dog food to provide the fuel sporting and working dogs need for a day’s work. Iams chose the name Eukanuba, a jazz term meaning “supreme,” to symbolize the vision he had for the next-level canine nutrition.

The slogan, 'Is Your Best Friend Eating Eukanuba? Eukanuba – the best you can do for your dog,' was used in the 1990s to advertise Eukanuba products, but the company has since shortened the slogan, focusing to highlight Eukanuba as the best product. Other taglines the company has used include: ‘What healthy dogs and cats are made of.’ ‘Eukanuba. What healthy pets are made of.’ ‘Strong. Focused. Ready for anything. That’s a Eukanuba Dog.’

Eukanuba has served as a sponsor and host for many events and championships including the AKC/Eukanuba National Championship, the Eukanuba World Challenge, the Teva Mountain Games, and the Eukanuba Stage Stop Race.

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Judge & Dolph began as a pharmaceutical company in 1890 in St. Louis, however, the company incorporated in Illinois as a wine and spirits wholesaler in 1933. 1933 notably marks the year that prohibition was lifted. Judge & Dolph was purchased by the Wirtz Corporation in 1945. In 2009, The Wirtz Corporation changed the name of Judge and Dolph to Wirtz Beverage Illinois in order to better fit in with the parent company’s identity.

​The Hiram Walker and Sons Distillery was established in 1858 by American entrepreneur Hiram Walker. The distillery was just west of Windsor, Ontario, (Canada) in what became Walkerville, Ontario. The Hiram Walker brand was sold in 1926 and changed hands several times throughout the rest of the century.  In 1980, Judge & Dolph acquired the wholesale operations of Hiram Walker Distribution in Chicago. Hiram Walker distributing is now part of French company Pernod Ricard.