Black text on red background.

"Free all undocumented workers" may promote the rights of undocumented workers and their history of past discrimination. Undocumented workers are foreign-born people who are not permanent residents of the U.S. and not U.S. citizens. Because their immigration status is unresolved, they are ineligible to work in the United States. Federal law states that it is illegal to discriminate against any workers regardless of immigration status. The Immigration and Nationality Act was enacted by federal law to protect undocumented workers. It prohibits discrimination based on immigration status. Federal law is helping all undocumented workers have employment rights and get protected as much as all other workers.

Pink umbrella with white text on top of pink male and female symbols with pink writing on white background.

The Parents’ Aid Society, an abortion clinic, was established by William Baird in Hempstead, New York, in 1964. The Parents’ Aid Society advertised the availability of birth control information and devices. This organization went to poor neighborhoods in Nassau County, New York, to educate and distribute all methods of birth control to people of all ages in the community. The birth control was provided for free.

Red text on white background with black and red female symbols riding a train.

The Little Engine that Could is possibly the most popular American children's story. Originally published in 1930, it tells the story of a tiny engine that perseveres to pull a train up a mountain. The engine repeats "I think I can" until it ultimately succeeds. Since its first telling, the little engine has been gendered as a "she." The tale has thus been read by feminists as an optimistic lesson in fighting for justice.

Red neon text over white image of the United States with blue background.

Women USA was a grassroots women’s rights organization created in 1980 by Bella Abzug that advocated equality, women’s rights, and—what some might now call—ecofeminism. Abzug, also known as “Battling Bella,” was a pioneering Jewish feminist and political leader and one of the first women to earn a law degree from Columbia University. Prior to founding Women USA, Abzug was one of the United States’ first Congress members to support gay rights, helping to introduce the Equality Act of 1974 as well as helping to start the Women Strike for Peace (WSP) movement in the 1960s in opposition to the nuclear arms race.

In 1977, President Carter appointed Abzug to head the National Commission on the Observance of International Women’s Year, leading to her later co-chair position for the National Advisory Committee for Women. In 1979, after openly criticizing the economic policies of the Carter administration, Abzug was fired, causing tension between the Carter administration and the feminist movement. Abzug went on to co-found Women USA the next year. Women USA eventually led to a successor program called WEDO (Women’s Environment and Development Organization) in 1990, and the first World Women’s Congress for a Healthy Planet in 1991. 

Photo of footprint on moon with red text over it. Surrounding photo is red text and illustrations of stars over white background.

On December 1st, 1969, Esquire published an articled entitled, "The Challenge of the Seventies," in which they asked a number of "distinguished Americans" about what they thought our biggest challenges would be in the new decade. As the publisher's note pointed out, most wrote their responses shortly after the Apollo 11 trip to the moon, and consequently, the biggest theme among them is that of change and continued technological development. Long John Nebel predicted that by the end of the 1970's, there would be no more books or magazines because the broadcast industry will have made them obsolete. Several others pointed to the disillusionment that young Americans felt with the Vietnam War, sending a man to Mars, and the continued push for desegregation as America's next challenges. After the Apollo 11 successfully landed on the moon, many felt that the 1970's would be the test of whether the U.S. could continue to innovate or whether it would instead collapse into unrest. As Wernher Van Braun wrote, "We are the generation that will be remembered as having made the space beginning. All that is necessary now is the desire to continue."

White text with logo on navy blue background.

In 1976, presidential candidate Jimmy Carter conducted an interview with Playboy, an adult entertainment magazine. The interview went into his views of religion and world events going on at the time in the 1970's. President Carter was seen as a traditional evangelical, so this interview was shocking to many Americans.

Carter was a Member of the Georgia State Senate from the 14th district from 1963 to 1967, and the Governor of Georgia from 1971 to 1975. He became the 39th president of the United States of America in 1977.

Image of white A text in center with Earth and yellow face symbol on starry black background. White text on light blue circle surrounding.

The Apollo era exploration and decades of study of lunar samples laid a foundation of knowledge about Earth’s nearest neighbor and provided a cornerstone for planetary science. Apollo investigated the moon through its missions. From study of samples brought back to Earth by Apollo, scientists have used the data to construct much of the information we know about the moon such as size, age, and former life.

Image of skylab in front of a planet with sun in background. Text and illustrations are yellow on blue background.

Skylab I was a manned space mission that met with Skylab in orbit to make repairs and deploy a solar shield to cool the internal temperature of Skylab. After its launch on May 25, 1973, from the Kennedy Space Center, the mission succeeded. The crew, which consisted of commander Charles C. Conrad Jr., pilot Paul J. Weitz, and scientist Joseph Kerwin, was recovered on June 22, 1973, after traveling 11.5 million miles over the course of 28 days and 49 minutes.

White text in blue center circle with red text on white middle circle and blue outer circle attached to large bulldog clip.

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White text (I Am Loved) with yellow ribbon replacing the letter O on a camouflage background.

The yellow ribbon is a symbol that coincides with the military to “Support Our Troops.” Yellow ribbons appeared around trees during the Iran Hostage Crisis as a sign of unity in 1981. During the Gulf War, a ribbon would appear next to the phrase, “support our troops,” and from then on, the ribbon became a symbol associated with unity and the military.

The Helzberg Diamonds Foundation started an advertising campaign in 1967 when Barnett Helzberg Jr. proposed to his girlfriend Shirley Bush. He wanted her to know that she was loved, and decided to give away buttons reading “I am loved” in all of his stores. The buttons became popular across the country immediately. They were used by schools and religious groups and were sent to servicemen overseas. Foreign language and limited edition versions of the button were introduced. The buttons are still given away in Helzberg stores today with the tagline, “Buy her a diamond or give her a button, but in any case, tell her she’s loved.”

Each year, Helzberg releases a limited edition button whose design grows and changes to represent the "I Am Loved" message in profound and new ways.