Image of skylab in front of a planet with sun in background. Text and illustrations are yellow on blue background.

Skylab I was a manned space mission that met with Skylab in orbit to make repairs and deploy a solar shield to cool the internal temperature of Skylab. After its launch on May 25, 1973, from the Kennedy Space Center, the mission succeeded. The crew, which consisted of commander Charles C. Conrad Jr., pilot Paul J. Weitz, and scientist Joseph Kerwin, was recovered on June 22, 1973, after traveling 11.5 million miles over the course of 28 days and 49 minutes.

White text in blue center circle with red text on white middle circle and blue outer circle attached to large bulldog clip.

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White text (I Am Loved) with yellow ribbon replacing the letter O on a camouflage background.

The yellow ribbon is a symbol that coincides with the military to “Support Our Troops.” Yellow ribbons appeared around trees during the Iran Hostage Crisis as a sign of unity in 1981. During the Gulf War, a ribbon would appear next to the phrase, “support our troops,” and from then on, the ribbon became a symbol associated with unity and the military.

The Helzberg Diamonds Foundation started an advertising campaign in 1967 when Barnett Helzberg Jr. proposed to his girlfriend Shirley Bush. He wanted her to know that she was loved, and decided to give away buttons reading “I am loved” in all of his stores. The buttons became popular across the country immediately. They were used by schools and religious groups and were sent to servicemen overseas. Foreign language and limited edition versions of the button were introduced. The buttons are still given away in Helzberg stores today with the tagline, “Buy her a diamond or give her a button, but in any case, tell her she’s loved.”

Each year, Helzberg releases a limited edition button whose design grows and changes to represent the "I Am Loved" message in profound and new ways.

White text (I Am Loved) with image of a heart, replacing the letter O, on a background with yellow, orange and green leaves.

The “I AM LOVED” button has been produced and disseminated by the Helzberg Diamond company since 1967. This ongoing promotional button campaign was inspired by Barnett Helzberg Jr. wanting to make people feel loved and appreciated. The company has run multiple ads with a quote attributed to Helzberg Jr. “Buy her a diamond or give her a button, but in any case, tell her she's loved.” The buttons have been produced with a number of changing backgrounds and decorations, often reflecting seasonal holidays. The fall leaves version of the button was produced in 2014 for Thanksgiving.

White text with image of sunshine replacing O on light blue background.

The “I Am Loved” sunshine is part of the 2012 promotion for Helzberg Diamonds. Helzberg first opened in 1915 in Kansas City, Kansas. In 1995, Helzberg Diamonds became a part of Berkshire Hathaway.

The Helzberg Diamonds Foundation started an advertising campaign in 1967 when Barnett Helzberg Jr. proposed to his girlfriend, Shirley Bush. He wanted her to know that she was loved, and decided to give away buttons reading ,“I am loved,” in all of his stores. The buttons became popular across the country immediately. They were used by schools and religious groups and were sent to servicemen overseas. Foreign language and limited edition versions of the button were introduced. The buttons are still given away in Helzberg stores today with the tagline, “Buy her a diamond or give her a button, but in any case, tell her she’s loved”.

Each year, Helzberg releases a limited edition button whose design grows and changes to represent the "I Am Loved" message in new ways.

Black text over yellow map of the United States on a light blue background with red square shapes in the corners.

Dial Guideposts for Inspiration Telephone Network, a telephone ministry, was a companion service to Guideposts Magazine, a monthly non-sectarian magazine, which was founded and was co-published by Dr. Norman Vincent Peale and Mrs. Ruth Stafford Peale. The telephone service was established by Dr. Peale in New York in 1966 and eventually expanded to different cities across the country. The service was free to callers who would hear the Peales’ voice giving a different devotion each day when they called the number. The messages’ topics would range from positive outlooks to biblical references, intended to bolster inspiration among callers. The messages lasted about two minutes and were available 24 hours a day. The telephone service continued until the 1990s, when it became a service for the deaf and hard of hearing.

Yellow watch face with black hands and black, white, and red abstract patterns. Black text with white and red logo. White border. When the button is moved, the alternate image is a yellow background with black text and a white border.

BORA BORA is a line of Swiss made SCUBA watches made by Swatch as part of the Swatch SCUBA watch line. The first BORA BORA came out in 1990 with the introduction of the 200-meter water-resistant Swatch SCUBA line. The BORA BORA, along with other models from Swatch, are credited with saving the Swiss watch industry and playing a key role in the renaissance of the dive watch as an everyday watch.

Red heart on white background with black text and small black square with white text. When the button is moved, a silver knife appears stabbed in the heart.

The I Hate NY Guidebook, also known as the I Hate NY GDBK, was written by Warren D. Leight and first published in 1983 by Dell. Leight is a native New Yorker and had written comedic pieces for various magazines before this. He grew up with the “I Love New York” tourist ad campaigns which romanticized Time Square and gave tourists a false sense of what New York City is. This book explores areas and ideas of New York City in a comical matter, and the author refers to NYC as Gotham throughout the book and right on the original cover. While it does explore some of the issues with New York, it is more of a reminder that the shining ads depicting the city in a certain way were not all that New York is. The idea was to obliterate any misconceptions tourists, and even those who live in New York, may have about life in the city. Leight also felt there a gap in the media hype about New York; all the coverage was intended to interest tourists, there was little that described the way real New Yorkers lived.

White text with black spiderweb on orange background.

Pete Buttigieg was elected mayor of South Bend, Indiana in 2011 and 2015. In April 2019, he announced his candidacy in the 2020 U.S. presidential election as a 2020 Democratic presidential candidate. A graduate of Harvard University and an Oxford Rhodes Scholar, Buttigieg enlisted in the U.S. Navy Reserve. He became a lieutenant when he was deployed to Afghanistan in 2014. If elected as President, Buttigieg would become the youngest president in U.S. history and the first openly gay.

Halloween is celebrated with a friendly greeting of trick or treat where people who knock on doors are rewarded with sweets or novelty items. These custom buttons feature a play on words with Pete sounding like treat in the original expression, "trick or treat." The text on this button also glows in the dark.

White text in dripping letter font with orange text on black matte button

Pete Buttigieg was elected mayor of South Bend, Indiana in 2011 and 2015. In April 2019, he announced his candidacy in the 2020 U.S. presidential election as a 2020 Democratic presidential candidate. A graduate of Harvard University and an Oxford Rhodes Scholar, Buttigieg enlisted in the U.S. Navy Reserve. He became a lieutenant when he was deployed to Afghanistan in 2014. If elected as President, Buttigieg would become the youngest president in U.S. history and the first openly gay.

Halloween is celebrated with a friendly greeting of trick or treat where people who knock on doors are rewarded with sweets or novelty items. These custom buttons feature a play on words with Boo referring to the ghostly scare to begin the name by pronunciation, Boo-tig-ieg.