Blue text on tan square on top of rotated orange square on blue background.

“Think Big, Vote Small” is a popular campaign slogan adopted by numerous political candidates in the twentieth and twenty-first centuries. Most famously, the political slogan was used by Australian businessman Sir Bruce Small when he ran for the mayor of the Gold Coast in 1967. Small rose to financial success in 1920 when he bought the Malvern Star bicycle company with his two brothers Frank and Ralph. The three men churned out about five bicycles per week and even began to manufacture their own parts when World War II created a parts shortage. Cycling champion Sydney Patterson rode a Malvern Star when he won the 1949 World Championship Spirit in Copenhagen, and Australians Ian Browne and Tony Marchant won the gold medal in the Tandem at the 1956 Olympics on a Malvern Star. Sir Bruce Small himself was met with fame when he became the first person to travel from one side of Australia to the other on a bicycle.

Other politicians later picked up this slogan and incorporated it into their campaigns. Kimberly Small and Jim Small ran on the same clever slogan for Oakland County, Michigan’s district judge in 2014 and Nevada’s Assembly District 2 representative in 2020, respectively. In 2004, former state Senator Arthur Small of Iowa also campaigned on the slogan. He was challenging incumbent Senator and Chairman of the Finance Committee Chuck Grassley, who has been on Capitol Hill for more than three decades. After his loss, Small famously auctioned off his “Think Big, Vote Small” campaign RV packed with office equipment, yard signs, and buttons that were left over from Election Day. Students belonging to the University of Delaware’s Student Opportunity Party also ran for club positions using the “Think Big, Vote Small” slogan in May 1981.

Illustration of Sister Jean with black text on yellow background.

Sister Jean, BVM (née Jean Dolores Schmidt) is a chaplain for the men’s basketball team at Loyola University.  Sister Jean has become an institution at the university’s basketball games and was celebrated with cake, songs, buttons, tee shirts and more at her 100th birthday party attended by hundreds of students, staff and community members in August 2019. In honor of “Chicago’s basketball-loving nun,” as she’s become known, the university matched an alumni donation of $250,000 in her honor to be used as an endowment fund for student athletic excellence. Even Legoland Discovery Center Chicago got in on the celebration, building a miniature likeness of the sister out of Legos.

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Boston is the capital of Massachusetts and the largest city in New England with a population of 675,647 people as of 2020. The city was settled by Puritans from England in 1630, although Native Americans had inhabited the area since 2400 B.C. Boston is known historically for several famous events that preceded the American Revolution such as the Boston Massacre in 1770 and the Boston Tea Party in 1773. Today, the city is known for its educational institutions which have a focus on law, science, and technology.

This is a variation of the "I heart NY" logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. The logo has become iconic in pop-culture and has been imitated in many forms around the world.

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NYSVMS stands for New York State Veterinary Medical Society, a non-profit founded in 1890. Its leaders were the pioneers of modern veterinary science as they were instrumental in advocating for the passing of the practice act for veterinary medicine, which passed into law in 1895, allowing veterinarians to join physicians as among the first licensed professionals in NY state. Their mission is to lead veterinarians in NY state in education, advancement, and protection of animal well-being, public health, and the practice of veterinary medicine.

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Photograph of Morris the cat with black text on yellow background.

Morris the Cat, a fifteen-pound orange-striped tabby with dark green eyes and a torn eyelid, entertained cat lovers everywhere as an advertising icon. What was Morris' philosophy on life?: "The cat who doesn't act finicky soon loses control of his owner." However, Morris' real life was not always as luxurious as in the commercials. This cute kitty, previously named Lucky, spent part of his life in the Hinsdale Humane Society Animal Shelter in Lombard, Illinois. One day in 1968, an animal talent scout of the Leo Burnett Advertising Agency named Bob Martwick discovered Morris the Cat in Hinsdale, IL. He had an audition for a role as the 9 Lives spokesman and Morris the Cat became a household name.

Morris the Cat’s most important role is advo-cat for animals in need. With help from the 9 Lives team, Morris the Cat promotes cat adoption and makes it easy for people to give cats a comfortable life with plenty of tasty and nutritious food. Morris the Cat visits countless schools and led large-scale campaigns for the cause, but the work is far from done. Morris the Cat, voiced by John Irwin of Masters of the Universe, is the advertising mascot for 9 Lives brand cat food, appearing on its packaging and in many of its television commercials. A large red tabby tom, he is "the world's most finicky cat", and prefers only 9 Lives brand, making this preference clear by means of humorously sardonic voice-over comments when offered other brands. Every can of 9 Lives features Morris' "signature".

Morris has appeared in other media over the years. He starred in the movie Shamus with Burt Reynolds and Dyan Cannon in 1973. He has "authored" three books about cat care: The Morris Approach, The Morris Method, and The Morris Prescription. Before he was rescued, Morris the cat was 20 minutes away from execution in a suburban Chicago animal shelter. Morris was later assigned round-the-clock guards to protect him from kidnappers. His picture still hangs on the wall of the local pound.

The mantle of Morris the Cat was later taken on by cats similar in appearance to the original after his term came to an end. There have been three different cats who have played the famed "Morris the Cat." The first Morris died in 1978. All three of the "Morris the Cat" animals were rescued from shelters. Morris ran in the 1988 and 1992 presidential elections on the Finicky Party platform, campaigning for cats everywhere to enjoy a standard of nutrition - by eating 9 Lives, of course. The current Morris lives in Los Angeles with his handler, Rose Ordile.

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The National Zoological Park, commonly known as the National Zoo, is one of the oldest zoos in the United States. The SCBI facility houses between 30 and 40 endangered species at any given time depending on research needs and recommendations from the zoo and the conservation community. The zoo was one of the first to establish a scientific research program. 

In 1889, President Grover Cleveland officially signed an act of congress into law creating the National Zoological Park for “the advancement of science and the instruction and recreation of the people.” Since its founding, the Zoo and the Smithsonian Conservation Biology Institute (SCBI), have celebrated many milestones, from endangered species births, to reintroductions to the wild, to revolutionary scientific studies. One of the most public facing of these was the arrival in 1972 of Ling Ling and Hsing Hsing, the Zoo's first giant pandas, that launched an on-going international collaboration with Chinese scientists to better understand and save the critically endangered bears.

Photograph of Mark McGinnis

Mark McGinnis is a career meteorologist who has worked weekend mornings for ABC 7 Chicago since 2016. He is also the owner of Fair Skies Consulting, a company that provides expert witness, weather risk assessment and mitigation plans, and weather data management services.

The Busy Beaver Button Company and Museum was featured on the ABC 7 segment “Chicago Made” on August 25, 2019, a series that highlights local businesses and creative minds. Owner Christen Carter discussed the company’s origins and their work manufacturing and historically preserving buttons, while Director of Operations Joel Carter created pinback buttons with McGinnis’s headshot during the live taping.

Photograph of Diane Pathieu

Diane Pathieu is an ABC 7 Chicago reporter covering the weekend morning newscast, as well as fill-ins for weekday news and traffic reports. She is a native Chicagoan, making her start in reporting in 2001 at KFXB-TV in Dubuque, Iowa and returning to her hometown to work with ABC 7 in December 2011.

The Busy Beaver Button Company and Museum was featured on the ABC 7 segment “Chicago Made” on August 25, 2019, a series that highlights local businesses and creative minds. Owner Christen Carter discussed the company’s origins and their work manufacturing and historically preserving buttons, while Director of Operations Joel Carter created pinback buttons with Pathieu’s headshot during the live taping.

Photograph of Mark Rivera

Mark Rivera is an ABC 7 Chicago news anchor and reporter covering the weekend morning newscast. He is a native Chicagoan who returned back to his hometown to work for ABC 7 in 2017. He previously worked for WTSP-TV in Tampa, Florida and WAND-TV in Decatur, Illinois.

The Busy Beaver Button Company and Museum was featured on the ABC 7 segment “Chicago Made” on August 25, 2019, a series that highlights local businesses and creative minds. Owner Christen Carter discussed the company’s origins and their work manufacturing and historically preserving buttons, while Director of Operations Joel Carter created pinback buttons with Rivera’s headshot during the live taping.