Festa Italiana Budweiser

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Text on Button FESTA ITALIANA-1985 Budweiser® KING OF BEERS®
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Green white and red semi-circle of Italian flag colors above red and green text. Lower half of button is illustration of red bowtie with white text. All on a white background.

Curl Text HA-LO Advertising (312)674-3900
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In the past few decades, Italian Americans have celebrated their heritage through community festivals. These festivals are held throughout the U.S. in major cities. Some examples are: Chicago, New York, Los Angeles, New Jersey, Michigan, and Pennsylvania. Festa Italiana commemorates Italian pride and focuses on food, wine, and music.

Budweiser is an American beer created by Adolphus Busch, a German immigrant, in the 19th century. Busch created a lighter, crisp beer than others on the market. He was the first person to pasteurize his beer, a process that would later become standard for other beverages like milk.

Sources

Budweiser. (N.d.). “Our legacy”. https://www.budweiser.com/en/our-legacy.html

Demetri, J. (2012, May 31). Italian festivals in the USA. Life in Italy. https://www.lifeinitaly.com/heritage/italian-festivals-in-the-usa/

Catalog ID BE0162

Budweiser Arlington Million

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Text on Button GENUINE Budweiser® ARLINGTON MILLION 1981 GENUINE
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Blue and white logo above white semi circle containing blue text and illustration of jockey on horse. Surrounding all is white text on red background.

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The Arlington Million is a thoroughbred horserace founded in 1981 with the first million-dollar winners’ purse. The race has most often been held at Arlington Park in Arlington Heights, Illinois, with a few exceptions for renovation and repair. The race is part of the Breeders’ Cup Challenge and qualifies the winner for the Longines Breeders' Cup Turf, both of which contribute to a horse’s pedigree and value. Since 1981, the race has changed names several times, including the Budweiser Million Stakes from 1982-1984 and the Budweiser-Arlington Million from 1985-1987.

In 1981, the inaugural race of the Arlington Million was won by thoroughbred John Henry. Foaled in 1975, John Henry began racing in 1978 and earned $6,591,860 over his career of 39 wins. John Henry’s win was commemorated with the statue, “Against All Odds,” located at Arlington Park which portrays the nose-to-nose competition between John Henry and The Bart across the finish line.

Sources

Arlington million. (2020). In Wikipedia. Retrieved July 4, 2020 from https://en.wikipedia.org/wiki/Arlington_Million

John Henry (horse). (2020). In Wikipedia. Retrieved July 4, 2020 from https://en.wikipedia.org/wiki/John_Henry_(horse)

Catalog ID BE0161

Shamrock Budweiser Chicago

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Text on Button TOP O' THE IRISH Budweiser® KING OF BEERS® CHICAGO THIS BUD'S® FOR YOU
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White text over red bowtie over green shamrock and green upper and lower ribbon banners on white background.

Curl Text RUSSELL SPECIALTIES CORP SKOKIE 60077
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The Anheuser-Busch Brewing Company created Budweiser beer in 1876 in St. Louis, Missouri. The company was founded by Adolphus Busch and his father-in-law, Eberhard Anheuser. Anheuser-Busch decided to make a light lager beer using pasteurization originating from the Czech Republic, which improved shelf life and transportability. The Budweiser pale lager was the first to use this method in the U.S. and grew to become one of the highest selling beers in the United States. It is available in over 80 markets worldwide. Budweiser is most commonly recognized by promotional Clydesdale horses, which made their first appearance in 1993 and were employed to represent the living embodiment of America’s great industrial spirit.

Budweiser advertisements address various events and holidays including employing the image of a four-leaf lucky clover in celebration of St. Patrick's Day.

Catalog ID BE0160

Red Chicago This Bud's For You

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Text on Button CHICAGO THIS Bud's® FOR YOU
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White text on red background with small white bowtie with red text on the right.

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The Anheuser-Busch Brewing Company created Budweiser beer in 1876 in St. Louis, Missouri. The company was founded by Adolphus Busch and his father-in-law, Eberhard Anheuser. Anheuser-Busch decided to make a light lager beer using pasteurization originating from the Czech Republic, which improved shelf life and transportability. The Budweiser pale lager was the first to use this method in the U.S. and grew to become one of the highest selling beers in the United States. It is available in over 80 markets worldwide. Budweiser is most commonly recognized by promotional Clydesdale horses, which made their first appearance in 1993 and were employed to represent the living embodiment of America’s great industrial spirit.

Sources

Anheuser-Busch. (n.d.) Building An American Icon. Retrieved from https://www.anheuser-busch.com/about/heritage.html

Catalog ID BE0113

Fruit Bowl Shadow

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Text on Button A SHADOW OF A DOUBT
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Photograph of fruit in a blue bowl where the shadow cast looks like a rabbit on white background.

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The original phrase, “beyond a shadow of a doubt,” implies something valid or legitimate. An example, “The jury needs to be convinced beyond a shadow of a doubt to make a decision.” A shadow of a doubt would mean someone was still not entirely convinced. The picture displayed here plays with that concept by introducing a visual shadow of a doubt. The fruit bowl cast a perfect silhouette of a rabbit; however, we can see no actual rabbit. The fruit is oddly arranged to cast the rabbit shadow. The image presents a literal shadow doubt making its viewer examine more closely.

Catalog ID AR0444

Let's Rebuild Polk Brothers

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Text on Button LET'S REBUILD, AMERICA IN THE 80'S POLK BROS
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Caricatured eagle with flag wings with white text on red and blue background.

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MANUFACTURED IN U.S.A. BY GREEN DUCK CORP. HERNANDO, MS. 38632 1-800-647-6168 union bug

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Founded in Chicago in 1935, Polk Brothers was a home appliances and electronics retailer that had seventeen branches across the city during its peak. The company was established by Sol Polk, who was the son of Romanian Jewish immigrants. It was famous for its game-show like salesmen who were paired up with customers at the stores' entrances to negotiate and haggle prices like the show, "Let's Make a Deal." In contrast to department stores, Polk Brothers offered steep discounts and advertised that it had the lowest prices anywhere—a slogan later borrowed by Wal-Mart. 

Sol Polk’s enthusiastic sales pitches garnered national attention, which led him to be invited to Capitol Hill for legislative and regulatory hearings. Interestingly, Polk Brothers (the company) was responsible for selling the first color televisions and microwave ovens. In spite of its early successes, the business became defunct in 1992 after a devastating fire ravaged its warehouse and headquarters in Melrose Park. 

In 1981, Polk Brothers joined forces with the U.S. Chamber of Commerce to launch a campaign that would inspire growth in American businesses. The initiative’s theme revolved around the phrase, “Let’s Rebuild America in the ‘80s: We Can Do It Together.” To promote the campaign, Polk Brothers spent $25,000 on two-hundred billboards that read “Rebuild America,” which were posted throughout Chicago. Signs bearing the same slogan were also found in Polk Brothers’ stores, and the owner further contributed to the campaign by distributing 4,000 letters to suppliers to advertise the initiative. The campaign did not end until 1990.

Sources

Casuso, J. (1988, May 16). Sol Polk, co-founder of Polk Bros. stores. Chicago Tribune. Retrieved from https://www.chicagotribune.com/news/ct-xpm-1988-05-16-8803170514-story.html 

Paden, A. (1997, January 19). Polk's promotion machine. Chicago Tribune. Retrieved from https://www.chicagotribune.com/news/ct-xpm-1997-01-19-9701190345-story.html

Catalog ID AD0935

Skunk Off

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Text on Button NEW! Skunk-Off ™
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Black illustration of skunk with black text on white background.   

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“Skunk Off” was a product created by the Thornell Corporation to remove the acrid smelling musk of a skunk's spray from the skin of people and animals. The unique chemistry that makes Thornell products so effective was originally developed during a test at Cornell University in the late 1970s. Thornell is America’s premier supplier of odor elimination products to veterinarians throughout North America.

Sources

About Thornell. (n.d.) Odorcide.com.  Retrieved December 2, 2024, from https://test-www.thornell.com/about-thornell/

 

Catalog ID AD0934

Friendliest Canadian Club

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Text on Button FRIENDLIEST? Canadian Club
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Red illustration of a waiter holding drinks on a plate with red text on a white background.

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Canadian Club is a brand of Canadian whisky produced by Beam Suntory. Popularly known as CC, Canadian Club was created by Hiram Walker and Sons, an evolution of a brand around a product that took place over the second half of the nineteenth century. Hiram Walker merged with Gooderham & Worts, Ltd. in 1926, yielding Hiram Walker-Gooderham & Worts, Ltd.

Canada rye whisky and Canadian whisky are used almost interchangeably. Canadian whisky distillers began throwing a little bit of rye grain into their spirits, which added a strong rye flavor prompting people to ask for rye whisky. American rye whiskey requires a minimum of 51% rye in the mash bill, but there’s no legal requirement for rye percentage in Canadian whisky.

The legal requirements for Canadian whisky are that it must be aged a minimum of three years in wooden barrels no larger than 700 liters, mashed and distilled in Canada, with at least 40% ABV. Canadian Club was popular in the 1950s and 1960s. Following prohibition, which closed many American distilleries, and World War II, when some of the major American distilleries transitioned into war-time tasks like making penicillin or fuel, it took a while for American distilleries to catch back up.

Sources

Whiskey History: How Canadian Whisky Differs from Bourbon. (2016, September 15). Angel's Envy. Retrieved October 12, 2019, from https://www.angelsenvy.com/guide/whiskey-history/whiskey-history-how-canadian-whisky-differs-from-bourbon/.

 

Catalog ID AD0933

Submitted to the Fan Museum by Anna053080


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I live in Virginia in my family's home that was built in 1838 and passed down through the generations till it became mine. I found this button and I think it was my great grandmother's. I don't know much more about it and couldn't find any additional info either when I googled it. Any info you can provide would be greatly appreciated! Thank you!
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