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In February of 1980, the thirteenth Olympic Winter Games were held in Lake Placid, New York. Over 1000 athletes competed, representing 37 countries in 38 events.

The 1980 Winter Olympics are famously known for the United States’ victory over the USSR in ice hockey, which came to be known as the “Miracle on ice.” Since 1952, the USSR had held a monopoly on the ice hockey event, making their defeat by the American team historic.

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The Hall of Science in New York City started out as an exhibition during the 1964-1965 World’s Fair. The building remained the same until a renovation in 1981, which replaced all of the exhibits. Since then, the institution has been more successful. Past and current exhibits include a design lab, microscopes, windmills, and a 3D model of an atom. Today, the Hall of Science educates the city’s youth through hands-on science experiences. The Hall of Science also hires local high school and college students as assistants and guides, in hope that their experience will motivate them to pursue careers in the sciences or teaching.

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A combination of American and French forces overcame the British in Yorktown, Virginia in 1781 effectively ending the American Revolutionary War. Starting in August, British General Lord Cornwallis fought against the Marquis de Lafayette by land while General George Washington and the Count de Rochambeau crossed the Hudson River and marched south to Yorktown. The allied American and French forces converged in September to battle Cornwallis in October. After weeks of battle, Cornwallis surrendered 7,087 soldiers and an additional 900 seamen on October 19th, 1781. Two years later on September 3rd, 1783, the Treaty of Paris was signed, which formally recognized the United States as a free and independent nation after eight years of fighting.

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In April 1972, Ontario’s Department of Tourism and Information merged with the Department of Trade and Development to form the Ministry of Industry and Tourism. One of the goals of this department was to promote Ontario as a destination for tourism and vacationing. Many local Canadians would vacation outside of the area during their time off, which led to money being spent outside of the area and thus not decreasing the travel deficit at the desired rate. At the time, efforts were made to encourage spending including new hotels, theme parks, and a convention center. While it was technically less expensive to vacation in Ontario than in America because of the worth of the Canadian dollar, the weak Canadian dollar also made broad advertising more difficult with many going the route of promotional wearables including buttons, both in English and French.

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Washington, D.C. became the capital district of the United States in 1790. Established as the headquarters of the federal government after the Revolutionary War, Washington, D.C. was named after George Washington, the first President of the United States. The city is home to the National Museum of American History, Washington Monument, Lincoln Memorial, National Air & Space Museum, National Museum of Natural History, National Geographic Museum, International Spy Museum, and much more. Visitors can also enjoy theater, music, golf, and spas.

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Realizing there was not yet a more widely-accessible source of information regarding the history of the infamous 17th century witch trials, The Salem Witch Museum was established by the city of Salem, MA in 1972. Since true relics pertaining to the trials are rare, the museum is dedicated to informing all ages through immersive life-size stage sets which portray the important aspects of both the momentum leading up to the trials as well as the trials themselves. A second exhibit space was added to the museum in the late 1990s which is utilized for exhibits surrounding the evolving context of the word "witch" and how similar instances of "witch hunts" have occurred in more recent history.

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The Liberty Bell is located in Philadelphia, Pennsylvania at Independence National Historical Park. The bell was commissioned by the Pennsylvania Assembly in 1752 from the firm Lester and Pack in London after a bell tower was built in the Pennsylvania State House in 1751. A bible verse that reads, "Proclaim Liberty throughout all the land unto all the inhabitants thereof" was inscribed on the bell. The Liberty Bell was adopted as a symbol of freedom by abolitionist groups in the 1830s, and there have been several rumors about how the famous crack in the Liberty Bell occurred, including that it happened when the bell was rung after the death of Chief Justice John Marshall in 1835. 

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After years of diminishing tourism, Ontario decided to run an advertising campaign to revitalize the city's popularity. Inspired by the successful 1979 New York campaign, "I Love New York," Ontario decided to run print ads and commission a song with their new slogan, "Ontario - Yours to Discover." This campaign began in 1980 and was such a success, "Yours to Discover" was added to the province's license plate two years later. In January 1984, the “Yours to Discover” campaign won the award for best tourism advertising and best in all categories at the United States Television and Radio Commercials Festival. In April 2019, Ontario's premier, Doug Ford, decided to replace “Yours to Discover” on license plates with “Open for Business” and Ontarians were not happy with the announcement.