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I’m Looking for a Sweetheart (and I Think You’ll Do) is the title of a 1909 song recorded by Ada Jones and Bill Murray. The mischievous romantic nature of the song is reflected in the slogan, particularly when contextualized as one of a series of suggestive novelty buttons issued by Johnson Smith & Company in the 1930s. The buttons in this series all share the visual features of blue and white alternating rectangles around the perimeter of the button with red sans serif font boasting flirty expressions. The frivolous and fun nature of these buttons and other novelty goods produced in the 1920s and 1930s was purported by Johnson Smith & Co. as “provid[ing] an escape for people wracked with economic struggle brought on by WWI and the Great Depression” (Johnson Smith Company, LinkedIn).

Johnson Smith & Co. originated in 1914 as a novelty item mail-order company based in Chicago, IL. The company later moved to Racine, WI, Detroit, MI, and ultimately, Bradenton, FL. Though their website is now defunct, it was active as of 2012. Johnson Smith & Co. often advertised in print media aimed at young adults such as Action Comics, Boys’ Life, Popular Mechanics, and MAD. These ads and larger catalogs were influential in the development of American graphic design.

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"Mello" derives from the word "mellow" which means to soften with age. The term was used frequently in the 1960s as a way to encourage oneself and others to be in a calm and receptive state, to "keep it mellow." This "mello" appears to be a play on the popular greeting, "hello."

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Nightclubbing has been a popular pastime since the 19th century. However, it did not reach the United States until the 1920s. What set nightclubbing apart from earlier nightlife activities prior to the 1920s is that women were now allowed to take part. The first night clubs popped up in New York City. During Prohibition, nightclubs remained opened as dancing venues. Some of the first popular clubs included The Cotton Club (1923-1936) and Copacabana (1940-1992), both in New York.

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A curse word used to express disbelief in an event or piece of information presented as true when it is false. Literally, the feces from the animal, a bull. The first attested use of the term bullshit appears in a piece written by T.S. Eliot entitled "The Triumph of Bullshit." It's a comic ballad in which Eliot preemptively criticizes himself and his works before his critics could. The term bullshit only appears in the title.

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"Like, ohmigod!" was common slang of the expression, "Oh, my God!" given in astonishment as used by Valley Girls, a teen subculture which emerged from the San Fernando Valley region of Los Angeles in the late 1970s. The Valley Girl (or "Val") stereotype was seen to be materialistic and airheaded, with speech characterized by slang such as, "fer shur", "grody to the max", "bitchen", and "gag me with a spoon", who spend their time going to the beach and hanging out at the mall. Valley Girls gained more national attention with the release of the Frank Zappa song "Valley Girls" in 1982, which featured his teen daughter Moon Unit Zappa talking in "Valspeak" behind the music, and then again in 1983 when the movie "Valley Girl" was released, starring Nicolas Cage. The exaggerated Valley Girl accent has come to be a general stereotype of the way all Californians speak. 

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“Private Eye” is a popular slang term for professional investigators, widely used for over 150 years. In common vernacular, it implies that investigators see everything—however the actual root of the expression can be tied directly to the Pinkerton National Detective Agency, founded by Allen Pinkerton in the mid-1800s. This logo became iconic, and the work of the early Pinkerton investigators became infamous. Because the logo appeared on badges, uniforms, and advertising media, people started calling the Pinkerton detectives “Private Eyes.” Although the profession has evolved far beyond the Pinkerton agency, the concept of the Private Eye as all-seeing and all-knowing holds true. In fact, many modern private investigators still use the eye in their logos!

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Mindfulness is a technique used to aid in the reduction of anxiety, racing thoughts, mood, and more. Breath counting is a mindfulness technique—referred to as a sustained attention task—that connects memory with attention and promotes focus rather than distraction. Breath counting helps the practitioner become more aware of the present moment, which in turn can produce a calming effect. "11-10-9-8-7 Relax" is a visual representation of this concept.