Black text over an image of Eisenhower on a white background with an outer edge of red and white stripes and blue with white stars

General Dwight David Eisenhower (1890-1969) was the 34th President of the United States and led the Allied Forces in World War II. After graduating from West Point Military Academy in New York in 1915, Eisenhower soon put his training to use in World War I and quickly climbed the ranks. By 1942, Eisenhower had become a Lieutenant General and was well-liked and respected for his military expertise and approachability. His popularity was coined in the phrase, “I Like Ike,” and continued after World War II, leading up to his presidential run and subsequent win in 1953 and reelection in 1956. 

Blue text on a white background

U.S. Congresswoman Bella Abzug was a self-described radical, fighting for women’s rights and opposing the Vietnam War. Running for Congress in 1986, Abzug was quoted by the New York Times as saying “I Am Not a Centrist.” Abzug was considered a founding feminist with liberal views of women’s rights. 

A centrist is defined as a person whose  political views fall in the center or between the conservative Republican right and the liberal Democratic left. Centrists may also be considered as Independent voters who do not affiliate with one particular party.

White text on a blue background

Ronald Reagan served as the president of the president of the United States from 1981 - 1989. Reagan's presidential campaign used promotional tools like his name in Hebrew and English to recapture the Jewish vote. Many people in the Jewish community were not satisfied with the Carter presidency, which includes its mediocre support for Israel. In 1980 Reagan received 36 percent of the Jewish vote and the Republican party wanted to continue that support and to bring more Jewish support for his 1984 re-election by using other methods like cold calling to do so.

Blue text on a white background

Richard Nixon served as the 37th President of the United States from 1969 until 1974. During his first term, from 1969 to 1973, he was generally well liked by the American people, as he withdrew America from the Vietnam War and negotiated the release of American POW's and established the Environmental Protection Agency. His second term, however, was steeped in controversy after the Watergate scandal broke in the early 1970s. Once the illegal activities committed by the Nixon administration and the subsequent attempts by Nixon to cover up events were revealed, the impeachment process was initiated. Nixon resigned in August 1974, the only President to do so, before the House of Representatives could impeach him.

Blue text on a white background

The People for Ford (PFF) was a volunteer initiative for the President Ford Committee developed to target special voter groups where similar For Ford slogans were also created for Hungarian, Ukrainian, Serbian, and others for direct efforts in gaining support from these groups. The PFF also targeted women, farmers, senior citizens and professional groups.

Gerald Rudolph Ford, Jr. entered into politics as a member of the House of Representatives which led him to become Minority Leader and House Speaker. Upon the resignation of U. S. President Spiro Agnew, Ford was appointed by President Nixon to assume the vice-presidency. Ford would go on to become the 38th President of the United States after the resignation of Richard Nixon. Ford is the only U.S. president who had never been elected to national office. Ford died December 26, 2006. 

Red and blue text on a white background

James “Mac” Warren, a member of the Socialist Workers Party (SWP), ran for President of the United States in 1988. His running mate was Kathleen Mickells a coal miner and oil refinery worker from Nebraska who herself also was an avid member of the SWP. Warren garnered slightly over 15,000 votes in 1988 and in another attempt in 1992 was more successful with around 23,000 votes. The Socialist Workers Party was founded in 1938 and has been a small but active force in the U.S. political landscape with participation by candidates in every Presidential election since 1948. 

White text on a green background

In December 1974, Jimmy Carter announced his candidacy for President of the United States. His campaign included themes of domestic inequality, optimism, and change. The campaign’s colors of green and white were a departure from the traditional red, white and blue and signified Carter’s background as a peanut farmer. Carter secured the democratic nomination and would eventually win the 1976 election to become the 39th President of the United States defeating Gerald Ford.

Photograph of Jimmy Carter in center, white text on a green border around edge of button.

Jimmy Carter is a former senator, governor, and 39th president of the United States. He began his political career by serving on the Georgia State Senate from 1963-1967. In 1976 he shocked the Democratic party leadership by winning the Iowa caucus in pursuit of the Democratic nomination for president. Carter's campaign released a series of green buttons which were a departure from traditional red, white, and blue political buttons. The color signified Carter's background as a peanut farmer. Carter eventually secured the nomination and won the 1976 election against Republican Gerald Ford. 

Purple text over a pink background around a photograph of Hillary Clinton

Hillary Rodham Clinton was the First Lady of the United States while her husband, William "Bill" Clinton served as President of the United States from 1992 to 1996. In November 1996, Bill was successfully re-elected for a second term and so Hillary remained the First Lady an additional four years until 2001.

Faded red text on a white background

Nixon is fearrde tú means Nixon is the One in Gaelic (Irish). This button is part of a set produced in various languages such as Italian, Spanish and German representing Richard Nixon’s 1968 presidential campaign slogan “Nixon is the One”.

Richard Milhous Nixon was the 37th President of the United States, serving from 1969 to 1974, when he resigned from office facing impeachment due to the Watergate scandal. He is the only president to resign from office. He died in April 22, 1994 in New York.