Genesee Beer Jenny

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Text on Button Jenny
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Color illustration of a woman's head with black hair and red lipstick with black text underneath on a white background

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In 1952 Genesee Brewing Company launched the Miss Jenny advertising campaign with the first Jenny girl, Daphne Dore. The slogan was Always Ask for “Jenny” and featured “Jenny” posed with a tray of beer before a backdrop of a mountain and lake. 

The Miss Jenny campaign proved to be the most successful campaign for the company and ran for more than a decade.

Sources

About Genesee Brewing Company. (n.d.). Genesee Brewing Company. Retrieved from https://www.geneseebeer.com/about/

Fanelli, Gino. (2020, January 8). Will the real Jenny Girl please stand up? CITY Magazine. Retrieved March 28, 2024 from https://www.roccitymag.com/life/will-the-real-jenny-girl-please-stand-u…

Catalog ID BE0148

Garden City Brewery

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Text on Button GARDEN CITY BREWERY
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Blue text along the top edge over a red illustration of a glass of beer on a white background

Curl Text ADCRAFT MFG. CO. CHICAGO
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Garden City Brewery was founded in 1901 in Chicago, Illinois. Like many breweries in the United States during the 1920s, Garden City closed due to prohibition laws in 1925. They reopened in 1933 after the laws were repealed, but closed permanently in 1951.  

Catalog ID BE0144

Boycott Coors

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Text on Button BOYCOTT COORS NON-UNION
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Black text around an illustration of a beer can with a red line going through it

Curl Text G. H. STAMP WORKS ABERDEEN, WASH. union bug
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The Brewery Workers Union at Coors Brewing Company went on strike in April 1977 citing unfair labor practices and issues with race and gender equality. A vote to decertify the union was successful because striking workers were replaced and could not vote in the election. This effectively ended 44 years of union representation and led to a consumer boycott of Coors by the AFL-CIO that lasted for 10 years, ending in August 1987. Going forward, Coors would not interfere with union organizing efforts at it plants and also include union representation in the construction of future facilities. Coors Brewing Company operates the brewery in Golden, Colorado which has the largest single-site brewery facility in the world.

Catalog ID BE0147

Ask for Tioga Rye

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Text on Button THERE'S SOMETHING DOIN'. ASK FOR TIOGA RYE.
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Color illustration of two men in suits and hats, one with an umbrella, black coat with a yellow flower and a top hat, the other in a blue suit and grey hat and holding a cane. There is also a little yellow dog. All on a yellow sunburst shape on a white background with black text

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“There’s Something Doin’ - Ask for Tioga Rye” was a slogan for Tioga Rye brand whiskey. Tioga Rye was created in 1886 in Pittsburgh, PA. Raphael & Zeugschmidt, the sole owners, have often been listed along with the Tioga Rye name on shot glasses and other types of memorabilia.

Sources

Tioga Rye Whiskey Cartoon Button. (n.d.). Hake's Auctions. Retrieved November 25, 2024, from https://www.hakes.com/Auction/ItemDetail/17131/TIOGA-RYE-WHISKEY-CARTOON-BUTTON

Catalog ID AD0800

Fraternal Order Beavers

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Text on Button FRATERNAL ORDER BEAVERS
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White text on an outer black edge with an illustration of a beaver and a tree on a white background

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The Fraternal Order of Beavers was founded in 1911. Its members were white men, ages 16 to 55, who believed in a Supreme Being but otherwise did not question candidates religious, political or national background. The Order had 12,000 members in 53 lodges in the early 1920s, and was headquartered at the Liberty Building in Philadelphia.

The beaver is used as a symbol in this organization because it can change its surroundings and alter the course of nature to survive.  In this way, the organization seeks to “encourage motivation and persistence by honoring those same traits also found in the beaver.” The idea is that the organization can solve local, national, and global problems.

Sources

US Election Atlas, Atlas Forum. Fraternal Order of the Beavers. Retrieved from:  https://uselectionatlas.org/FORUM/index.php?topic=141698.0

Catalog ID BV0024

Nuts To You

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Text on Button NUTS TO YOU
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Black text next to a brown illustration of a squirrel holding a nut on an off white background with an outer brown edge

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The expression “nuts to you” dates to the 1930s and was commonly used as a derisive retort or dismissal. Perhaps due to the anatomical connotation for the word “nuts,” the phrase was singled out by the Hays Office as being too profane for cinema after its inclusion in the 1940 film The Bank Dick. The Hays Office, or Production Code Administration, was a morality enforcement office created in 1934 through an agreement with major film studios, meant to regulate and censor content in films. This office predated the film rating system we know now and required studios to get their seal of approval on any film before the final cut made it to theaters. On this phrase, their order was brief: “Please eliminate the expression ‘nuts to you.’”

Sources

Goodman, W. (1988, Apr 03). No sex please -- we' re Hollywood. New York Times. https://www.proquest.com/historical-newspapers/no-sex-please-we-re-holl…

Nuts to you. (n.d.) McGraw-Hill's Dictionary of American Slang and Colloquial Expressions. https://idioms.thefreedictionary.com/nuts+to+you

Catalog ID IB0573

Who's Zoomin' Who

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Text on Button WHO'S ZOOMIN' WHO? ARISTA
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White text on a black background

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"Who's Zoomin' Who?" is the title of American singer Aretha Franklin’s 33rd studio album. It was released by Arista Records in 1985 and was Ms. Franklin’s first certified Platinum album. The phrase “Who’s Zoomin Who?” means a type of flirtation where one person is scoping or checking out another person, unaware that they are also being analyzed. 

Catalog ID MU0445

Eddy Grant My Turn To Love You

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Text on Button EDDY GRANT My Turn To Love You Epic
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Black text under an illustration of a man's head on a white background

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Born in 1948, Eddy Grant is a Guyanese-British musician, best known for his 1983 hit, “Electric Avenue,” and introducing the Caribbean fusion genre “ringbang” in 1994. Grant was also a founding member of “The Equals,” the first interracial pop music group in the United Kingdom. “My Turn to Love You” is one of Grant’s singles with the record company Epic Records from 1980.

Catalog ID MU0446

Otto Zoo Gorilla

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Text on Button Otto Zoo Gorilla LINCOLN PARK ZOO
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Illustration of a gorilla with white text

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Otto, a gorilla that lived in the Lincoln Park Zoo, is famous for his 1982 escape from the zoo’s Gorilla Troop House. The escape was aided by the negligence of an employee who mistakenly locked the gorilla outside of his enclosure. Otto climbed an 11-foot wall leading outside but was quickly found, tranquilized, and recovered on the roof. The zookeepers reported that it appeared he was taking in the sights of the city.

Otto led an interesting life, with his time in Chicago beginning in the mid-1960’s as a gift from the government of Cameroon and was named after previous Illinois Governor Otto Kerner. In 1977, he became the star of the PBS documentary Otto: Zoo Gorilla to highlight the new Gorilla Troop Enclosure built by the zoo. In 1988 Otto passed away from a heart attack ending his lengthy run as King of the Gorilla Troop of Lincoln Park Zoo. Through their successful captivity breeding program were able to help Otto sire eleven offspring. 

Sources

Cox, T. (2017, July 27). Otto The Gorilla Escaped At Lincoln Park Zoo 35 Years Ago Today. Retrieved March 13, 2018, from https://www.dnainfo.com/chicago/20170727/lincoln-park/otto-the-gorilla-….

Catalog ID EV0486

Navy 1910-1985

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Text on Button NAVY 75 1910 1985
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Blue and gold text with an illustration of a maple leaf and an anchor on a white background

Curl Text tri-mar promotions dartmouth (illegible) made in canada faitaucanada
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The Royal Canadian Navy (RCN) was established in 1910 in a push by the British to increase the overall naval strength of their overseas territories and colonies. At the time, Germany and the United Kingdom were embroiled in a naval arms race, one of the major factors in the significant rise of tensions among the European powers before the onset of the First World War. Since then the Royal Canadian Navy has gone on to serve in both world wars and as an important member of the North Atlantic Treaty Organization during the Cold War. In 1985, the RCN celebrated its 75th anniversary with a year-long series of radio and television specials, traveling exhibitions, and even two books were published. 

Catalog ID EV0498