I'm Groove Un

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Text on Button 7-UP THE UNCOLA 7-UP THE UNCOLA I'm Groove Un
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Green text with black outlines on a white center with an outer orange edge with white text

Curl Text UC-180
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In the late 1960s 7-Up was facing bankruptcy. In 1967 advertising executives at Chicago’s J. Walter Thompson Company pitched a hippie-focused rebranding of the soda. They nicknamed the drink “The UnCola,” derived from the term “un-American,” which was associated with the antiwar protests and counterculture movement of the 1960s. The campaign consisting of colorful, and at times psychedelic, cartoons ran from 1969 to 1975. Slogans included “Un in the Sun,” “Uncanny in Cans,” Un & Un Is Too,” and “We Un Wild.” Much of the UnCola campaign ran on billboards but also included posters, buttons, and “Fallpaper,” a paper product that could be used as wallpaper, wrapping paper, or other things. 7-Up sales rose 30 percent in the first few years of the campaign. The campaign tapered off in the mid-1970s.

Sources

Hix, L. (2016, August 31). An Un-Conventional Thirst: Collecting 7Up’s Most Beautiful, Hallucinatory Billboards. Collectors Weekly. Retrieved from https://www.collectorsweekly.com/articles/collecting-7ups-most-beautifu…

Schneider, M. (2016, September 15). The Uncola: 7Up and the Most Psychedelic, LSD-Friendly Ad Campaign of All Time. Dangerous Minds. Retrieved from http://dangerousminds.net/comments/the_uncola_7up_and_the_most_psychede…

Catalog ID AD0737

Diet 7Up

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Text on Button Make your chicken McChicken with the great taste of DIET 7UP
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White text on a green background

Curl Text union bug
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The McChicken is a chicken sandwich sold by McDonald’s that was first introduced in 1980. The original McChicken featured a breaded chicken patty, lettuce, and mayonnaise on a toasted wheat bun. Many different variations of the McChicken now exist, customized for regional tastes at McDonald’s restaurants all over the world.

Diet 7Up is the sugar and calorie-free version of the lemon-lime flavored caffeine-free soft drink 7Up. The first version of Diet 7Up, called “Like” soda, was introduced in 1963 as an alternative to traditional sugary, calorie-filled soft drinks. Different versions of Diet 7Up have been released over the years, and the drink has been reformulated, renamed, and rebranded several times. 7Up has been marketed as the “Uncola”, in an attempt to convince consumers that it is a healthier soda choice because of its clear color and lack of caffeine.

Catalog ID AD0773

New Chevrolet Six

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Text on Button NEW CHEVROLET SIX Queen of the Shows
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Dark blue circular frame with white text over an illustration of an elegant woman.

Back Paper / Back Info

GERAGHTY & COMPANY 3035-37 W. LAKE ST. CHICAGO, U.S.A.

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This button was used during the 1930s by Chevrolet to show off their new six-cylinder series of automobiles which they deemed as the "Queen of the Shows." The Chevrolet Six series was heavily promoted, being hailed by the company as being a new and innovative model. The series selling points include its lighter and stronger pistons, sturdier transmissions, as well as prices starting around just $400.00-$500.00. The series was featured in a variety of models, including sedan, club sedan, coach, coupe, and numerous others. The series would later be discontinued in 1937.

Sources

 Chevrolet Six Pinback/ 1930s Promotional Button/ Queen/ Etsy. (n.d.). Pinterest. Retrieved November 27, 2024, from https://www.pinterest.com/pin/244179611029498690/visual-search/?x=16&y=16&w=532&h=379&cropSource=6&surfaceType=flashlight

 

Catalog ID AD0797

Roy Rogers

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Text on Button ROY ROGERS
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Black and white photograph of a man in a cowboy hat with a scarf around his neck on a yellow background and black text

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Actor and singer Roy Rogers, a Western star, appeared in more than 100 movies and in multiple radio and television shows in the 1940s and 1950s. Roy Rogers was born Leonard Franklin Slye in 1911 in Ohio. He began his music career in 1931 as a member of the Rocky Mountaineers in California. Four years later he started acting in movies, primarily Westerns. He won a contest to become a singing cowboy film star in 1938, and Republic Pictures gave him the performing name Roy Rogers. He played the supporting role in the movie Dark Command with John Wayne, and then went on to star in a number of Roy Rogers movies and The Roy Rogers Show. Roy Rogers had action figures, cowboy adventure books, and a comic strip created after his character. He was inducted into the Western Performers Hall of Fame at the National Cowboy & Western Heritage Museum and elected to the Country Music Hall of Fame, and has three stars on the Hollywood Walk of Fame. He died in California in 1998.

Catalog ID EN0443

Roy D'arcy

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Text on Button ROY D'ARCY METRO GOLDWYN MAYER
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Black and white photograph of a man's head over black text on a white background

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Roy D'arcy was born Roy Giusti in San Francisco, California on February 10, 1894. Shortly after his birth, Giusti's family moved to Europe, where the actor lived until the end of World War I. After returning to the United States, D'arcy spent his career on stage in both New York and Hollywood until 1925 when he appeared in MGM's silent feature, "The Merry Window." Concerned with pronunciation, MGM had D'arcy drop the name Giusti. Reviewers reacted positively to D'arcy's performance as a leering, flamboyant villain. As a result, he continued to be cast in similar roles for the remainder of his career.

Between 1925-1929, the actor married and divorced Laura Rhinock Duffy twice. The daughter of an MGM executive, Duffy reportedly flew to Hollywood to meet D'arcy after seeing him on screen. The couple had a tumultuous first divorce, with Duffy publicly condemning D'arcy's "excessive egotism." Their second marriage occurred after a brief, highly public romance between D'arcy and Charlie Chaplain's former wife, Lita Grey Chaplin. D'arcy's screen roles tapered off shortly after the demise of his second marriage to Duffy. His last film role was in 1939, after which he left Hollywood and became a real estate agent. He died in 1969.   

Sources

Harnisch, Larry. (Dec. 15, 2014). "Mary Mallory / Hollywood Heights: Roy D’Arcy: The Man With the Devilish Grin" The Daily Mirror. Retrieved at: https://ladailymirror.com/2014/12/15/mary-mallory-hollywood-heights-roy…;

Liebman, Roy. (1998). From Silents to Sound: A Biographical Encyclopedia of Performers who Made the Transition to Talking Pictures. Jefferson, North Carolina: McFarland. Retrieved at Google Books. 

Catalog ID EN0463

Raymond Keane

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Text on Button RAYMOND KEANE UNIVERSAL STAR
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Black and white photograph of a man's head over black text on a white background

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Raymond Keane was an American silent film actor in the late 1920s. His film credits include The Midnight Sun (1926), The Lone Eagle (1927), and The Power of Silence (1928). Keane's acting career did not survive the industry's transition to talking pictures in the 1930s. The actor died in 1973 and is buried in his hometown of Denver, Colorado. 

Sources

"Raymond Keane." British Film Institute. Retrieved at http://www.bfi.org.uk/films-tv-people/4ce2ba171eee7.

"Raymond Keane Biography." IMDb. Retrieved at http://www.imdb.com/name/nm0443889/bio?ref_=nm_ov_bio_sm. 

Catalog ID EN0460

Norman Kerry

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Text on Button NORMAN KERRY UNIVERSAL STAR
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Black and white photograph of a man's head over black text on a white background

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Norman Kerry was born Norman Kaiser in 1894. He allegedly changed his last name at the onset of World War I in order to distance himself from Germany's Kaiser Wilhelm II. While working as a theatrical agent in 1916, Kerry met future star Rudolph Valentino, who encouraged Kerry to act. That same year the actor obtained his first small film role in Manhattan Madness opposite Douglas Fairbanks. His stardom rose throughout the 1920s until the advent of talking pictures limited Kerry's opportunities. He received a star on the Hollywood Walk of Fame in 1956, the same year the actor died. 

Sources

Riley, David. (2014, Jan. 11). "Jan. 12: Silent film actor Norman Kerry dies." Democrat & Chronicle. Retrieved at https://www.democratandchronicle.com/story/history/2014/01/11/jan-12-si….

(1956, Jan. 13). "Norman Kerry." Los Angeles Times. Retrieved at http://projects.latimes.com/hollywood/star-walk/norman-kerry/.

Catalog ID EN0464

Lewis Stone

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Text on Button LEWIS STONE IN UNIVERSAL "THE FOREIGN LEGION"
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Black and white photograph of a man's head over black text on a white background

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Lewis Stone was an American actor who appeared in over 200 films between 1914-1953, including the 1928 silent film, The Foreign Legion. For his 1929 performance in The Patriot, Stone was nominated for the Academy Award for Best Actor. In addition to this accolade, Stone is best known for his role as Judge James Hardy in the Andy Hardy film series starring Mickey Rooney. Stone also appeared in a number of films with famed actress, Greta Garbo. 

Along with his acting, Stone was known for his hair having turned prematurely gray by age 20. He is also remembered for his unconventional death: Stone died of a heart attack in 1953 at age 73 while allegedly chasing teenage boys out of his yard.

Sources

Fleming, E.J. (2016). Hollywood Death and Scandal Sites: Seventeen Driving Tours with Directions and the Full Story, 2d ed. Jefferson, North Carolina: McFarland. Retrieved at https://books.google.com/books?id=hi-SCgAAQBAJ&dq=lewis+stone+death&sou….

Fontana, Tony. "Lewis Stone Biography." IMDb. Retrieved at http://www.imdb.com/name/nm0832011/bio.

Catalog ID EN0459

Lars Hanson

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Text on Button LARS HANSON METRO-GOLDWYN MAYER
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Black and white photograph of a man's head over black text on a white background

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Lars Hanson was born in Sweden in 1886. He established a successful film and stage career in his home country before moving to Hollywood in the 1920s. Hanson first caught the attention of American filmmakers with his role in the Swedish film, The Saga of Gosta Berling (1924). The film is also considered the breakout performance for Greta Garbo, one of the most successful actresses of all time. Hanson made his American film debut two years later in The Scarlet Letter (1926). The actor subsequently appeared in numerous American silent films, including two more with Garbo. With the advent of sound in film, however, concern over Hanson's thick Swedish accent led him to leave Hollywood and return to his stage career in Sweden. He died in Stockholm in 1965.  

Sources

Wollstein, Hans J. (1994). Strangers in Hollywood: the history of Scandinavian actors in American films from 1910 to World War II. Lanham, MD: Scarecrow Press. Courtesy of Google Books. 

(2005). "Lars Hanson." Garbo Forever. Retrieved at http://www.garboforever.com/Lars_Hanson.htm.

"Lars Hanson Biography." IMDb. Retrieved at http://www.imdb.com/name/nm0361319/bio?ref_=nm_ov_bio_sm.

Catalog ID EN0462

Karl Dane

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Text on Button KARL DANE METRO-GOLDWYN MAYER
Image Description

Black and white photograph of a man's head over black text on a white background

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Karl Dane was a Danish-born comedic actor known for his performances during the American silent film era. His breakout film role was in The Big Parade (1926). The performance brought Dane to stardom almost overnight. Just a few years later, however, Dane's career ended when his thick accent prevented him from being cast in the new sound films. 

Dane was apparently never able to recover from his career's rapid end. While he worked various jobs around Hollywood including car mechanic, carpenter, and hot dog stand operator, Dane maintained a scrapbook commemorating his days of fame. The book was open on a table next to him when the actor shot himself at his Hollywood apartment in 1934. 

Sources

(1934, Apr. 16). "Body of Dane is Unclaimed." Schenectady Gazette. Courtesy of Google News. 

(1934, Apr. 17). "Karl Dane Ends Life; Once Star in Movie World." Tuscaloosa News. Courtesy of Google News.

(1934, Apr. 19). "Karl Dane." Los Angeles Times. Retrieved at http://projects.latimes.com/hollywood/star-walk/karl-dane/.

Catalog ID EN0465