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In 1967, with 7-Up facing bankruptcy, advertising executives at Chicago’s J. Walter Thompson Company pitched a hippie-focused rebranding of the soda. They nicknamed the drink “The UnCola,” derived from the term “un-American,” which was associated with the antiwar protests and counterculture movement of the 1960s. The campaign consisting of colorful, and at times psychedelic, cartoons ran from 1969 to 1975. Slogans included “Un in the Sun,” “Uncanny in Cans,” Un & Un Is Too,” and “We Un Wild.” Much of the UnCola campaign ran on billboards but also included posters, buttons, and “Fallpaper,” a paper product that could be used as wallpaper or wrapping paper. 7-Up sales rose 30 percent in the first few years of rebranding. The campaign tapered off in the mid-1970s.

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In 1974, 7-Up became the first American soft drink to use the metric measurement system. The move presented a massive marketing opportunity due to the then-national interest in adopting the metric system.

The rebranding coincided with Congress passing the Metric Conversion Act of 1975, which sparked official metric-conversion efforts. 7-Up participated in these efforts by producing Metric Education Kits for distribution in U.S. schools. This interest in metric system adoption declined during the early 1980s, but 7-Up and other sodas continue to use metric instead of imperial measures. 

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Beginning in 1969 and lasting until the mid-1980's, 7up, a brand of non-caffeinated soft drinks with a lemon-lime flavoring marketed its "uncola" advertising campaign. Designed to appeal to the younger generation, as well as to sell itself as a distinct type of drink, the campaign mostly featured commercials starring actor, dancer, and director, Geoffrey Holder. Holder, who became the face of the campaign at the time, starred in the commercials as a Caribbean planter who would explain to the audience the difference between ordinary cola nuts and 7up's "uncola nuts." Known for his "cool guy" appearance as well as his phrases like "absolutely marvelous" and "je ne sais quoi", Holder ensured the campaign was a success with audiences. In addition, Holder broke grounds by being the first person of color to be cast in a TV ad for 7up. Prior to his appearance, the company did not allow people of color to be featured in any of their advertisements. Holder continued to stay in the role throighout the entire ad campaign.

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In the late 1960s 7-Up was facing bankruptcy. In 1967 advertising executives at Chicago’s J. Walter Thompson Company pitched a hippie-focused rebranding of the soda. They nicknamed the drink “The UnCola,” derived from the term “un-American,” which was associated with the antiwar protests and counterculture movement of the 1960s. The campaign consisting of colorful, and at times psychedelic, cartoons ran from 1969 to 1975. Slogans included “Un in the Sun,” “Uncanny in Cans,” Un & Un Is Too,” and “We Un Wild.” Much of the UnCola campaign ran on billboards but also included posters, buttons, and “Fallpaper,” a paper product that could be used as wallpaper, wrapping paper, or other things. 7-Up sales rose 30 percent in the first few years of the campaign. The campaign tapered off in the mid-1970s.

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The McChicken is a chicken sandwich sold by McDonald’s that was first introduced in 1980. The original McChicken featured a breaded chicken patty, lettuce, and mayonnaise on a toasted wheat bun. Many different variations of the McChicken now exist, customized for regional tastes at McDonald’s restaurants all over the world.

Diet 7Up is the sugar and calorie-free version of the lemon-lime flavored caffeine-free soft drink 7Up. The first version of Diet 7Up, called “Like” soda, was introduced in 1963 as an alternative to traditional sugary, calorie-filled soft drinks. Different versions of Diet 7Up have been released over the years, and the drink has been reformulated, renamed, and rebranded several times. 7Up has been marketed as the “Uncola”, in an attempt to convince consumers that it is a healthier soda choice because of its clear color and lack of caffeine.

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This button was used during the 1930s by Chevrolet to show off their new six-cylinder series of automobiles which they deemed as the "Queen of the Shows." The Chevrolet Six series was heavily promoted, being hailed by the company as being a new and innovative model. The series selling points include its lighter and stronger pistons, sturdier transmissions, as well as prices starting around just $400.00-$500.00. The series was featured in a variety of models, including sedan, club sedan, coach, coupe, and numerous others. The series would later be discontinued in 1937.

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Actor and singer Roy Rogers, a Western star, appeared in more than 100 movies and in multiple radio and television shows in the 1940s and 1950s. Roy Rogers was born Leonard Franklin Slye in 1911 in Ohio. He began his music career in 1931 as a member of the Rocky Mountaineers in California. Four years later he started acting in movies, primarily Westerns. He won a contest to become a singing cowboy film star in 1938, and Republic Pictures gave him the performing name Roy Rogers. He played the supporting role in the movie Dark Command with John Wayne, and then went on to star in a number of Roy Rogers movies and The Roy Rogers Show. Roy Rogers had action figures, cowboy adventure books, and a comic strip created after his character. He was inducted into the Western Performers Hall of Fame at the National Cowboy & Western Heritage Museum and elected to the Country Music Hall of Fame, and has three stars on the Hollywood Walk of Fame. He died in California in 1998.

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Roy D'arcy was born Roy Giusti in San Francisco, California on February 10, 1894. Shortly after his birth, Giusti's family moved to Europe, where the actor lived until the end of World War I. After returning to the United States, D'arcy spent his career on stage in both New York and Hollywood until 1925 when he appeared in MGM's silent feature, "The Merry Window." Concerned with pronunciation, MGM had D'arcy drop the name Giusti. Reviewers reacted positively to D'arcy's performance as a leering, flamboyant villain. As a result, he continued to be cast in similar roles for the remainder of his career.

Between 1925-1929, the actor married and divorced Laura Rhinock Duffy twice. The daughter of an MGM executive, Duffy reportedly flew to Hollywood to meet D'arcy after seeing him on screen. The couple had a tumultuous first divorce, with Duffy publicly condemning D'arcy's "excessive egotism." Their second marriage occurred after a brief, highly public romance between D'arcy and Charlie Chaplain's former wife, Lita Grey Chaplin. D'arcy's screen roles tapered off shortly after the demise of his second marriage to Duffy. His last film role was in 1939, after which he left Hollywood and became a real estate agent. He died in 1969.   

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Raymond Keane was an American silent film actor in the late 1920s. His film credits include The Midnight Sun (1926), The Lone Eagle (1927), and The Power of Silence (1928). Keane's acting career did not survive the industry's transition to talking pictures in the 1930s. The actor died in 1973 and is buried in his hometown of Denver, Colorado. 

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Norman Kerry was born Norman Kaiser in 1894. He allegedly changed his last name at the onset of World War I in order to distance himself from Germany's Kaiser Wilhelm II. While working as a theatrical agent in 1916, Kerry met future star Rudolph Valentino, who encouraged Kerry to act. That same year the actor obtained his first small film role in Manhattan Madness opposite Douglas Fairbanks. His stardom rose throughout the 1920s until the advent of talking pictures limited Kerry's opportunities. He received a star on the Hollywood Walk of Fame in 1956, the same year the actor died.