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Democrat Samuel H. Shapiro served as the Governor of Illinois between 1968 and 1969 when the former governor Otto Kerner Jr. vacated the seat after accepting an appointment to the federal appellate court. Shapiro became the second Jewish governor in the history of the state. In 1968, he sought a full term and ran in the gubernatorial election against Republican Richard B. Ogilvie. Shapiro adopted the “Luv the Guv” slogan, creating campaign posters and buttons that fit a psychedelic theme. In spite of the creative marketing put together by the Shapiro team, Ogilvie pulled away just enough to narrowly defeat the Democratic incumbent.

After his loss, Shapiro retired from being a public servant and returned to his private life. He was a practicing attorney in the small town of Kankakee, Illinois until his death in 1987.

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Department of Defense Directive 1304.26, better known as "Don't Ask, Don't Tell," was signed into law by former President Bill Clinton and took effect on December 21, 1993. It became the official policy of the United States military regarding service of gay, lesbian, and bisexual individuals. The act prohibited homosexual and bisexual service members from disclosing their sexual orientation under penalty while simultaneously barring homosexual and bisexual civilians from military service. Former president Barack Obama signed the repeal into law on December 22, 2010 and it officially ended on September 20, 2011.

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White doves are a traditional symbol of peace and love. They represent purity, hope, redemption, honesty, and pacifism. Doves often appear in the religious texts of Christianity, Judaism, and Islam. The image of the rainbow implies unity with others. The olive branch held in the dove's beak suggests peace, as in the concept of "offering the olive branch" as a way to make peace with others. 

Doves are used in celebrations and ceremonies. It is a common wedding practice to release white doves upon completion of the vows. Doves can also be part of mourning and funeral services; their release provides an uplifting spiritual symbol. Releasing doves became part of the Olympic closing ceremonies in 1896. In 1920, the ritual became part of the opening ceremony. Due to safety concerns for the doves, the Olympic tradition has become purely symbolic since 1988.

Illustration of a character standing on the edge of a black theater seat and clapping their hands on a pink background

The clapping man is part of San Francisco Chronicle’s Little Man, a rating system for movies, theater, TV and music. The Little Man was created by the Chronicle’s artist Warren Goodrich in 1942. Goodrich had a daily comic strip called Animal Crackers and a minor character from his comic strip was modified into the Little Man in response to a request from his editor. The rating system started with four Little Men used in lieu of a star rating system. The snoozing Little Man acted as lowest rating, followed by a starring Little Man, then a smiling Little Man, and finally a clapping Little Man as the highest rating the Chronicle would give. Later, editor Scott Newhall added an empty chair to the beginning of the lineup representing one star, implying the Little Man walked off in disgust, to match a five-star rating system.

Over the years the drawing of the Little Man’s nose, blushing cheeks and posture changed slightly but the drawings have always remained faithful to Mr. Goodrich's original vision. The Little Man rating system is still used today and is revered by the Chronicle’s readers.

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Animal, and his female counterpart, Foxy Lady, were illustrated characters from Lancers Wine's 1980 advertising campaign. Lancers Wine has been made at the J. M. da Fonseca winery in Portugal since 1944. Its importation to the United States coincided with the end of World War II. Lansers became extremely popular among returned American troops. Though the wine is still produced today, it is frequently referred to as "retro." 

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On July 20, 1969, astronauts Neil Armstrong, Bull Aldrin, and Michael Collins made history as the crew of the legendary Apollo 11 spaceflight. The missions purpose was to successfully land a person on the moon before the Soviets could and bring them home to Earth without issue. While Michael Collins piloted the command module, Columbia, alone in the moon's orbit, both Neil Armstrong and Buzz Aldrin have the distinction of being the first and second human beings respectively to ever walk the moon's surface. Broadcast on live television, the Apollo 11 mission remains one of the most defining moments of the twentieth century. Effectively ending the Space Race, Apollo 11 stands as a moment of inspiration. While the concept of space travel had up to that point been considered nothing more than science fiction, Apollo 11 showed that humanities future was not limited to just Earth.​

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"Save the humans" is a slogan commonly used by the Peace Resource Project, an organization based out of Arcata, California, and dedicated to empowering nonviolent political and social change. They were founded in 1982 and have worked to raise awareness about political and social issues by partnering with various activist groups and providing educational and fundraising resources. While not necessarily an activist group themselves, the Peace Resource Project creates and distributes buttons, shirts, and bumper stickers to promote social issues. 

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"UNdo It with 7 Up" was an advertising slogan for the soda 7-Up from 1977-1978. The campaign was part of the company's established branding as the "uncola," a citrus alternative to cola-based sodas like Coke. The uncola strategy was so successful that 7-Up used it from the late 1960s through the late 1990s. In an effort to combat low sales and to appeal to younger audiences who did not grow up with the uncola branding, 7-Up stopped using the phrase in its advertisements in 1997.  

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In 1967, with 7-Up facing bankruptcy, advertising executives at Chicago’s J. Walter Thompson Company pitched a hippie-focused rebranding of the soda. They nicknamed the drink “The UnCola,” derived from the term “un-American,” which was associated with the antiwar protests and counterculture movement of the 1960s. The campaign consisting of colorful, and at times psychedelic, cartoons ran from 1969 to 1975. Slogans included “Un in the Sun,” “Uncanny in Cans,” Un & Un Is Too,” and “We Un Wild.” Much of the UnCola campaign ran on billboards but also included posters, buttons, and “Fallpaper,” a paper product that could be used as wallpaper or wrapping paper. 7-Up sales rose 30 percent in the first few years of rebranding. The campaign tapered off in the mid-1970s.