Illustration of a person in a black suite with red tie throwing money in the air on a blue background with yellow text

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Black and white illustration of a child with big eyes, freckles and a black ribbon with polka dots in their hair with red text above an black text below on a white background

"Be Alert.  This Country Needs Lerts" is a play on words based on converting the adjective "alert" into the noun "lert" and the indefinite article "a."  The word "lert" has no meaning in English, and the wordplay was done for humorous effect.

The phrase may have origins from Great Britain during the Cold War, where posters in the London subway system warning citizens to "Be Alert" were allegedly defaced in a similar way.

Illustration of a red heart on a white background

The heart shape is a graphic symbol representing an expression of love. The use of the heart shape originated in the Middle Ages, though it wasn’t used to symbolize love until the 15th century. Today, it is frequently used on romantic items and to  indicate a specific love of something.

Red heart shaped button

This is one of many variations of a plain heart shape. The heart shape is a graphic symbol representing an expression of love. The use of the heart shape originated in the Middle Ages, though it wasn’t used to symbolize love until the 15th century. Today it is frequently used on romantic items, as well as on buttons to indicate a specific love of something. 

White bubble text on a red illustration of a heart with a smiley on it on a white background

The AMC Pacer is an automobile that was presented in 1975. The Pacer was short lived, with only six model years and around 280,000 units made. A Pacer Wagon was later created in 1977 but production ended for it in 1980. The Pacer is considered to be ahead of its time and a few still exist today. 

Black text on a red illustration of a heart on a black background

Written, sung, and produced by Greg Perry, “It Takes Heart” hit #53 on the R&B Charts when it was released as a single in 1982. “It Takes Heart” is an example of the Northern Soul sub-genre of R&B and found success both in the United States and the United Kingdom. Perry was a prolific songwriter and producer for the Detroit-based Holland-Dozier-Holland Invictus/Hot Wax record label created by former Motown Records producers. As a solo artist Perry released two albums with four singles that landed in the top 100 of the R&B Chart.

White text on a black background and over an illustration of an American flag in the shape of a heart

 The United States flag is symbolic of freedom, courage, and strength. The first official flag of the United States was the Stars and Stripes, featuring thirteen alternating red and white stripes and thirteen white stars on a blue background. Sometimes referred to as the "Betsy Ross" flag, the Continental Congress approved its design on June 14, 1777.  On May 1, 1795, the second Flag Resolution mandated new stars and stripes be added when new states were admitted to the Union. The third and last Flag Resolution of 1818 declared the number of stripes would remain thirteen, but the number of stars would always match the number of states. The Resolution stated that these updates were to be made on the Fourth of July. The text here—combined with a heart filled with the United States flag—expresses a love for the United States, pride in the flag, and suggests it is to be kept close to one's heart.

Black text and a red illustration of a heart

The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

White outlined text with a red illustration of a heart on a blue background

Congressional Quarterly is a publication founded in 1945 by Nelson and Henrietta Poynter to inform US citizens of congressional activity. Their aim with this publication was to foster interest in and understanding of, the real-life impacts of government. “I <3 Politics in America” is a slogan that communicates engagement and enthusiasm for the democratic process, keeping in line with the ethos of Congressional Quarterly.

Black and white illustration of an apple with black text and a red illustration of an apple and the outline of Long Island on a red background

This is a variation of the "I heart NY" logo. The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. The logo has become iconic in pop-culture and has been imitated in many forms around the world.