Black text and a red illustration of a heart

The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

White outlined text with a red illustration of a heart on a blue background

Congressional Quarterly is a publication founded in 1945 by Nelson and Henrietta Poynter to inform US citizens of congressional activity. Their aim with this publication was to foster interest in and understanding of, the real-life impacts of government. “I <3 Politics in America” is a slogan that communicates engagement and enthusiasm for the democratic process, keeping in line with the ethos of Congressional Quarterly.

Black and white illustration of an apple with black text and a red illustration of an apple and the outline of Long Island on a red background

This is a variation of the "I heart NY" logo. The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Black text and a red illustration of a heart

The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

White text on a red illustration of a heart over red text on a white background

I Love My Wife is an original musical produced in 1977 by Michael Stewart and Cy Coleman about two men trying to convince their significant others to wife-swap. The musical was nominated for six Tony awards and won Best Direction of a Musical and Best Featured Actor in a Musical. The musical conducted 857 performances over the course of two years.

White text on a red illustration of a heart with a black arrow through it on a yellow background

During the 1960’s Topps, best known for their sports memorabilia, produced pins that featured satire/parody for novelty and humor, known as “wise guy” pins. These pins were sold on counters or in wax packets.

Black text and a black illustration of an arch and  a red illustration of a heart

Known to local New Yorkers as “the Village”, Greenwich Village is one of the most expensive neighborhoods to live in in the entire United States. Early references referring to the area as Greenwich date back to the 1600s. The area encompassing Washington Square served as a potter’s field for New York’s poor. Over 20,000 people are still buried there. The evolution to the Greenwich Village as an architecturally fashionable district came in the early 1800s with the building of Greek revival row houses along the north side of Washington square. The Washington Square Arch was built in 1892 in celebration of the centennial year of George Washington’s inauguration as president. The north face has two sculptures which were added in 1918; George Washington as Commander-in-Chief, Accompanied by Fame and Valor (1914–16) by Hermon A. MacNeil, and George Washington as President, Accompanied by Wisdom and Justice (1917–18) by A. Stirling Calder. Many artists, dancers, writers, and musicians made the Village their home branding the area as a Bohemian capital. One of the Village’s most popular events is the annual nighttime Halloween Parade.

Black text and a black illustration of an eye next to a red illustration of a heart

Flinn Scientific Inc. is a leading educational scientific equipment supplier based in Batavia, Illinois. The company was founded in 1977 by Illinois native Lawrence Flinn Jr., his wife, and oldest son. While it historically provided safely packaged chemicals, the focus of the company today is to provide science teachers in the United States with laboratory equipment, including chemical storage containers, microscopes, glassware, and personal protective equipment like goggles. The company also markets "Flinn Freebies"  which are various resources for science teachers, including this button. 

Black text and a red illustration of a heart

General Hospital is a popular ABC soap opera that debuted April 1, 1963. Developed by a husband and wife writing duo, Frank and Doris Hursley, this series focuses on the life and times of doctors at a local hospital. Popular characters include Dr. Steve Hardy, Dr. Phil Brewer, and Nurse Jessie just to name a few. This show currently holds the Guinness World Record for being the longest aired television drama in the U.S.

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Black text and a red heart on a white background

E.T. the Extra-Terrestrial is a 1982 American science fiction film created by Steven Spielberg and starring Henry Thomas and Dee Wallace. The film centers on the story of a boy and his friend, an extraterrestrial nicknamed “E.T.”, and his attempt to help E.T. get home while avoiding government interference. E.T. the Extra-Terrestrial was the highest-grossing film of the 1980’s and is considered one of the greatest films ever made.