Illustration of red lips inside a black "No" symbol with white text.  White background.

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Illustration of a man, woman, girl, boy and dog walking in a line.  Blue text below illustration on a white background.

Life. Be in it. was an advertising campaign put on by the Australia government in the 1970’s to promote awareness for the importance of regular physical activity and to encourage people to be more active. The campaign became one of Australia’s most recognizable health promotions with the cartoon pictured on the button as the main logo for the campaign. Despite losing government funding in 1981, the program still survives through private funding.  

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A popular saying by book-lovers everywhere, "You can't judge a book by its movie" is a statement about the common assumption that most movies created based on books are generally not as good as the original story. It encourages those who watched a movie to read the book it was based on, without forming prior judgments about its quality.

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The rivalry between the University California, Los Angeles (UCLA) and the University of Southern California (USC) athletics programs, most notably the football and basketball teams, dates back to the 1930s when both schools would pull pranks on each other. The two schools are located only 12 miles apart and at one time shared the Los Angeles Coliseum as their home stadium until 1982, when UCLA moved to the Rose Bowl. Both schools host a number of activities in the week leading up to the rival football game. The Beat ‘SC rally held at UCLA is one of the biggest outdoor gatherings for the school, complete with a bonfire, student performances, and an 8-Clap Heard Around the World video. At USC, Conquest Week brings a rally with a Ferris wheel, food trucks, student performances, and bonfire.

Black and white photograph of Karl Marx on a white background.

Karl Marx was a German philosopher who is best known for his contributions to the socialist movement. His written works, The Communist Manifesto, co-written with his longtime friend and associate Friedrich Engels, and Das Kapital, are considered to be the blueprints for communism. He was an advocate for the working class and had established theories on how capitalism would self-destruct and how society was influenced by economics.

Blue and white photograph of Jimmy Carter illustrated to have long hair and a beard with an outer red edge with white text

Jimmy Carter, a native of Plains, Georgia, was the 39^th President of the United States of America. This button from his successful 1976 presidential campaign, was a reference to both his Christian faith and the feelings amongst his supporters that he would act as a sort of “savior” for the country in the wake of the scandals of the previous Nixon and Ford Administrations. It casts him with flowing hair and beard, as a literal stand-in for another with the initials JC, Jesus Christ. While apparently not created by the official Carter campaign, this imagery and slogan was popular amongst his evangelical supporters and was seen in numerous buttons and posters.

Stylized illustration of Bernie Sanders on a white background.  Grey and black text.

This button references not only Bernie Sanders's presidential campaign, but also John Lennon's famous song "Imagine," since some of the lyrics from "Imagine" correlate with Bernie's beliefs and hopes for America.

During the 2016 presidential election, Independent Senator Bernie Sanders from Vermont ran as a Democrat in order to begin what he called a "political revolution." He ran his campaign on the idea of hope (one of his slogans being "a future to believe in)." Additionally, Sanders talked often about imagining a more equal country and world not only socially and politically, but, in particular, financially. He hoped this revolution would give average Americans a voice to change the future, express themselves, understand their importance in the world, and become more politically active. Sanders lost to Hillary Clinton in the final primary and Clinton went on to become the Democratic Nominee.

Blue border with white text, photograph of Hillary Clinton waving while standing at the top of a set of stairs.

Hillary Clinton is known for her long career in the political spotlight. From 1993-2001, she served as First Lady of the United States while her husband Bill Clinton was President. Later, she became the Senator for New York, serving two terms before running against Barack Obama in the 2008 election cycle. She was named as Secretary of State under his administration, and during 2010 was serving in this role. Hillary For America is the campaign slogan she has used in her past political campaigns, including her failed 2006 Presidential bid, and her Senate races.

Blue border with white text, photograph of Hillary Clinton with a black background.

In 2006, incumbent Hillary Clinton ran for a second term as New York Senator, against Republican nominee John Spencer. Clinton did face some initial competition for the Democratic party nomination, largely based on the controversy surrounding the Iraq war. However, she ultimately became the nominee, and later won the Senate race in a landslide victory (83% of the total votes cast) against her opponent. Clinton is also known for being First Lady when her husband, Bill Clinton was President from 1993-2001, and later for becoming Secretary of State under the Obama administration from 2009-2013.