Top quarter of the button is red with white text, bottom quarter is blue and the middle of the button is white with blue text and a red line in the center.

Richard Nixon (from CA) and Henry Cabot Lodge Jr. (from MA) ran as the Republican presidential ticket for the 1960 presidential election against John F. Kennedy. This was Nixon’s first attempt at the presidency after serving as Vice President under Dwight D. Eisenhower. The 22nd Amendment had been passed, making Eisenhower ineligible to run for a third term in office.  Also, this election was the first time residents of Hawaii and Alaska were allowed to vote being both states became an official part of the United States in 1959.  The 1960 election was also televised for the first time and the American people could judge a candidate for not only what they had to say but also for how they appeared.  Nixon was said to have looked sickly compared to the youthful Kennedy, but those listening to the debate favored Nixon for his speaking abilities.

Nixon and Lodge lost the election in the closets race since 1969.  The Republican's secured 219 of the electoral college, carried 26 states, and 49.55% of the vote.  Kennedy secured .17% of the vote (112,827 actual votes) and became the next President of the United States.  Nixon was the first presidential candidate to win a majority of states but still lose the election.  Nixon returned to his role as vice president after the defeat and returned to California to practice law after his term ended.  

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This button was for Richard M. Nixon's campaign for U.S. president in 1960. Nixon had served as U.S. senator from California (1950-53) and as vice president under Dwight Eisenhower (1953-61). Yet he lost the 1960 election to John F. Kennedy. Though the popular vote tally was close, Kennedy won with 303 electoral votes to 219 for Nixon.

The 1960 U.S. presidential election was noted for being the first with live televised candidate debates. To some listening on radio, Nixon seemed to have won the debate. Yet many watching it on television had a different impression, since Kennedy appeared cool and collected while Nixon, who had been ill and did not wear television make-up, looked uncomfortable. Nixon won the 1968 presidential election and was re-elected in 1972, resigning in the wake of the Watergate scandal in 1974.

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Barry Goldwater was a United States Senator from Arizona who at the 1960 Republican National Convention removed himself as a contender for the upcoming presidential election.  After Richard Nixon successfully won the nomination from the Republican Party, Goldwater was a potential Vice-Presidential candidate before Nixon chose Senator Henry Lodge. 

In 1964, Goldwater won the Republican Party's presidential nomination for the election against Lyndon B. Johnson.  Goldwater and William Miller ran against Lyndon B. Johnson but lost the election, carrying only six states and 38% of the popular vote.

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Designed to show the chemical formula for water, H₂O, in gold, this button was issued for Barry Goldwater, U.S. Senator from Arizona from 1953-1965 and 1969-1987. Running on a conservative platform, Goldwater was the Republican party's presidential nominee in 1964. In his acceptance speech, Goldwater paraphrased the Roman orator Cicero by saying "Extremism in the defense of liberty is no vice. And let me remind you also that moderation in the pursuit of justice is no virtue," a phrase for which Goldwater is remembered.

Goldwater and his running mate William E. Miller lost the election to incumbent president Lyndon Johnson and Hubert H. Humphrey. Johnson received 486 electoral votes, while Goldwater won only 52 and just six states.

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Barry Goldwater was a United States Senator from Arizona who won the Republican Party's presidential nomination for the 1964 election against Lyndon B. Johnson.  Goldwater wanted the American people to regain responsibility for choices and take control away from and limit the power coming from Washington.

William Edward Miller was Goldwater's chosen running mate for Vice President.  Miller was a former District Attorney of New York and served in the US House of Representatives from 1951 to 1965 and was chairman of the Republican National Committee from 1961 to 1964.

Goldwater and Miller lost the election, carrying only six states and 38% of the popular vote.

A white background with red text on the top and bottom edges of the button with a red heart in the middle with a black and white photograph of a man's head wearing glasses.

Barry Goldwater was a United States Senator from Arizona who won the Republican Party's presidential nomination for the 1964 election against Lyndon B. Johnson.  Goldwater wanted the American people to regain responsibility for choices and take control away from and limit the power coming from Washington.  After receiving criticism from the media and other candidates concerning his extremist views, the slogan "IN YOUR HEART YOU KNOW HE'S RIGHT" was used in order to show America that his views and policies were the same as ordinary Americans.

In one view, white text on a black background and a black and white photograph of a man in the other view.

Barry Goldwater was a United States Senator from Arizona who won the Republican Party's presidential nomination for the 1964 election against Lyndon B. Johnson.  Goldwater lost the election, carrying only six states and 38% of the popular vote. Goldwater had a large conservative constituency and became most known for his work with labor-union reform and anti-communism.  Goldwater fought to help stop communism from spreading throughout the globe.  Goldwater was also a supporter of the conservative coalition which led to Congress passing new reform in 1957 against anti-corruption.  Many of his opponents in the primary elections tried to covey Goldwater as an extremist with his conservative views, though his voting record proved to be in line with other members of the Republican party.

Blue text on a gold background

Barry Goldwater was a United States Senator from Arizona who won the Republican Party's presidential nomination for the 1964 election against Lyndon B. Johnson.  Goldwater lost the election, carrying only six states and 38% of the popular vote. Goldwater had a large conservative constituency and became most known for his work with labor-union reform and anti-communism.  Goldwater fought to help stop communism from spreading throughout the globe.  Goldwater was also a supporter of the conservative coalition which led to Congress passing new reform in 1957 against anti-corruption.  Many of his opponents in the primary elections tried to covey Goldwater as an extremist with his conservative views, though his voting record proved to be in line with other members of the Republican party.

Barry Goldwater was most known for his alignment with the labor-union reform and anti-communism movements and his winning the Republican primary while opposing the Civil Rights Act of 1964.

Red background wtih a white arrow pointing to the right wtih blue text on it.

Barry Goldwater was a United States Senator from Arizona who won the Republican Party's presidential nomination for the 1964 election against Lyndon B. Johnson.  The arrow pointing to the right symbolizes Goldwater's conservative views concerning politics.  Goldwater lost the election, carrying only six states and 38% of the popular vote. Goldwater had a large conservative constituency and became most known for his work with labor-union reform and anti-communism.  Goldwater fought to help stop communism from spreading throughout the globe.  Goldwater was also a supporter of the conservative coalition which led to Congress passing new reform in 1957 against anti-corruption.  Many of his opponents in the primary elections tried to covey Goldwater as an extremist with his conservative views, though his voting record proved to be in line with other members of the Republican party.

The top quarter of the button is red with one white star in the middle, the bottom quarter is blue with one white star in the middle and the center of the button is white with blue text.

Barry Goldwater was a United States Senator from Arizona who won the Republican Party's presidential nomination for the 1964 election against Lyndon B. Johnson.  Goldwater wanted the American people to regain responsibility for choices and take control away from and limit the power coming from Washington.

William Edward Miller was Goldwater's chosen running mate for Vice President.  Miller was a former District Attorney of New York and served in the US House of Representatives from 1951 to 1965 and was chairman of the Republican National Committee from 1961 to 1964.

Goldwater and Miller lost the election, carrying only six states and 38% of the popular vote.