Valley Forge Beer

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Text on Button Make Friends with Valley Forge Beer
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Orange text with part of it outlined in black. A woman is displayed wearing a blue and orange colonial outfit complete with tri-corner hat. Yellow stars go around half of the rim. 

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Valley Forge Beer was created by the Scheidt Brewing Company, a US brewery founded in the late 1870s by Charles Scheidt in Norristown, Pennsylvania. It was introduced in 1912 against the protests of the Valley Forge Chapter of the American Daughters of the American Revolution. This post-Prohibition button advertising Valley Forge Beer dates back to the 1940s or 1950s.

Catalog ID BE0115

The Strohman

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Text on Button The Strohman
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White text on a red background with a head of a snowman wearing a black top hat with small white text.

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Stroh Brewery Company was started in 1850 by Bernhard Stroh, a German immigrant, in Detroit, MI. Stroh’s was very successful and survived through the Prohibition era by making ice cream and malt syrup. The ownership of the company was passed through multiple generations of the Stroh family but hit their peak in the 1980s. In 1999, unable to keep the business running within the family,  it was sold to multiple companies.

Catalog ID BE0056

Budweiser Malt Liquor

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Text on Button Now Super Bad BUDWEISER. malt liquor
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White and red text with a red exclamation mark on a black background.

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Budweiser is a pale lager produced by Anheuser–Busch InBev. Introduced in 1876 by Adolphus Busch from Saint Louis, MO it has grown to become one of the highest selling beers in the United States, and is available in over 80 markets worldwide. Adolphus Busch traveled extensively in Europe to observe and study the latest brewing techniques. In the 1870s, Anheuser-Busch became the first American brewery to implement pasteurization, which greatly improved the shelf-life and transportability of its beers. In the mid-1800s, most Americans preferred robust, dark ales, but Busch had encountered lighter lager beers during his travels and began brewing a light Bohemian lager. Anheuser-Busch introduced this lager in 1876 under the brand name Budweiser.

Catalog ID BE0087

Stroh's Party Center

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Text on Button Stroh’s Party Center; Stroh’s Beer
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Red and yellow text outline in black on a white background with a yellow and red semi circle.

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The Stroh Brewery Company was a beer brewery located in Detroit, Michigan. It began in 1850 with the arrival of Bernhard Stroh from Germany. By the 1980s, Stroh’s produced or bought the rights to several other brands as well as manufacturing Stroh's Ice Cream. The Stroh’s family fortune was estimated to be worth at least $700 million. Unfortunately, a decade later, Stroh’s was in serious financial trouble due to some poor business decisions. The company was taken over and broken up in 2000, but some of its brands continue to be made by the new owners. Stroh's beer is currently owned and operated by Pabst Brewing Company.

Catalog ID BE0126

Storz

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Text on Button STORZ
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White text on a red banner on a white background with six blue stars

Curl Text J.P. COOKE CO. OMAHA, NEB
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The Storz Brewery was founded in 1865 by Joseph Bauman in what is now Omaha, Nebraska. Originally known  as the Columbia Brewing Company, the name was changed to Storz brewing company upon being purchased by Gottlieb Storz, a German immigrant, in 1884. The brewery was to become the largest brewery in Nebraska during World War II. In 1972 the brewery closed, but reopened its doors in 2013.

Catalog ID BE0129

Stegmaier Gold Medal

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Text on Button Go Gold Medal Stegmaier Gold Medal THE BEER FOR PEOPLE ON THE GO
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Blue text on a white background with a yellow staff, a blue treble clef, with music notes, and a woman winking with a glass of beer.

Curl Text PHILA.BADGE CO.INC. PHILA.PA (union bug)
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Stegmaier Brewing Company began in 1857 as the Baer & Stagmaier Brewery in 1857. Charles Stegmaier and George Baer would eventually rename the company C. Stegmaier & Son in 1863 and Stegmaier Brewing Company in 1897. The beers produced by the company were renowned having won eight gold medals between 1910 and 1913. Post-prohibition, the brewery became one of the nation's leaders producing over half a million barrels in the 1940s. In the Throughout the 1960s Stegmaier began to lose popularity and eventually was bought by Lion Inc in the 1970s. Lion Inc, otherwise known as the Lion Brewery still produces Stegmaier beers. Of the Stegmaier brand, Lion still produces Stegmaier Gold, Amber Lager, Midsummer White, Oktoberfest, Holiday Warmer, an IPA, and a Porter.

Catalog ID BE0060

Bud Light Spuds MacKenzie Party Animal

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Text on Button Spuds Mackenzie The Original Party Animal Bud Light
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Photograph of bull terrier wearing blue shirt and multicolored party hat sitting in front of a full glass of beer surrounded by balloons, streamers and confetti with white text.

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Bud Light used Spuds Mackenzie, a Bull Terrier, as a marketing device in the late 1980s. The dog’s first appearance was at the 1987 Super Bowl XXI. The advertising executive Mitch Meyers created the Spuds Mackenzie character. The terrier was controversial because it was a female dog portraying a male dog and also because of the dog’s appeal to children. The Mothers Against Drunk Driving organization was just one organization to pose the allegations that Anheuser-Busch was marketing their product to minors through Spuds Mackenzie. The dog was so popular that the decision to remove her from commercials after two years was made. The dog had started to overshadow the product.

Catalog ID BE0077

Schlitz Do It With Gusto

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Text on Button DO IT. WITH GUSTO. Schlitz
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Red text with black outline on yellow, green, and red background.

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The Joseph Schlitz Brewing Company was an American brewery based in Milwaukee, Wisconsin, and once the largest producer of beer in the United States. he company was founded by August Krug in 1849 but acquired by Joseph Schlitz in 1858. Schlitz was bought by Stroh Brewery Company in 1982 and subsequently sold along with the rest of Stroh's assets to the Pabst Brewing Company in 1999. Pabst now produces Joseph Schlitz Brewing Company's former flagship brands including Old Milwaukee and Schlitz beer. The 1960s classic "gusto" version of Schlitz currently enjoys an almost nation-wide distribution in the United States. The classic 1960s theme was also reflected when 1968 Playboy magazine playmate Cynthia Myers became a spokeswoman for Schlitz beer in 2009.

Catalog ID BE0053

Schlitz Powered

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Text on Button CAUTION Schlitz POWERED
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White text with black outline on orange background. White text on black rectangle.

Curl Text DISCOVERY, BOX 288. RAPID CITY, S.D.
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The Joseph Schlitz Brewing Company was an American brewery based in Milwaukee, Wisconsin, and once the largest producer of beer in the United States. Schlitz dates back to 1849, when German immigrant, August Krug, began brewing beer in his Milwaukee restaurant’s basement. In 1850, twenty-year-old Joseph Schlitz immigrated to Milwaukee from Germany and was hired by Krug to handle his restaurant and brewery’s bookkeeping. After Krug passed away in 1856, Joseph Schlitz took over the brewery, renaming it the Joseph Schlitz Brewing Company. Schlitz was bought by Stroh Brewery Company in 1982 and subsequently sold along with the rest of Stroh's assets to the Pabst Brewing Company in 1999.

Catalog ID BE0051

Schlitz Malt Liquor

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Text on Button SCHLITZ MALT LIQUOR VOTE for the BULL
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White text over an illustration of a black bull on a blue background.

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The Joseph Schlitz Brewing Company, once the largest producer of beer in the United States, was founded in 1849 and was an American brewery based in Milwaukee, Wisconsin. Its namesake beer, Schlitz, was known as "The beer that made Milwaukee famous" and was advertised with the slogan "When you're out of Schlitz, you're out of beer." In 1999 Pabst Brewing Company gained control of the Schlitz brand with its acquisition of the Stroh Brewery Company. Pabst Brewing Company, now headquartered in Los Angeles, continues to produce Schlitz beer, Old Milwaukee, and four Schlitz malt liquors—Schlitz Red Bull, Schlitz Bull Ice, Schlitz High Gravity, and Schlitz Malt Liquor.

Catalog ID BE0055