An image of the Union Pacific company red, white, and blue American flag inspired shield is in the center. Blue text arches above and below the symbol to form a border. The background is white.

In the May 11, 1952 issue of the Salt Lake Tribune there appeared an advertisement for the Union Pacific Railroad. This advertisement explained that you could be “on a vacation to suit your pleasure and purse” and continued to list the various activities that you could be enjoying in the many destinations that Union Pacific could take you. This advertisement, because is appears in the Utah paper is focused on western destinations mostly, explaining that you can stay in Sun Valley, Idaho for as low as $8 per day. The advertisement ends with the slogan “For dependable transportation, be specific . . . say Union Pacific.” The Union Pacific Railroad was originally incorporated during the Civil War to build railroads west of the Missouri River toward the Pacific as a way of preserving the Union. The Union Pacific Railroad ran passenger lines from 1869 until May 1, 1971, after this date UP only hauled, and continues to haul, freight while Amtrak as assumed all passenger lines, most on UP rails.  

A sliver background with a blue and red illustration of an acorn in the center, and a blue ring around it with red text.

This is the "Thrift Club Acorn Emblem" from Uncle Dan's Thrift Club, a club run by the Rochester Democrat and Chronicle from New York. Uncle Dan's Club Corner was the newspaper's kid's section, the section printed the kid's birthdays and taught them lessons. the Thrift Club, cited in a 1939 edition of the newspaper, rewarded children for opening a savings account by printing their birthday in the paper and giving them this button. 

White text on an orange background.

This wearable memento was made in 1970 for the 25th anniversary of U-Haul, the do-it-yourself moving company. In 1945, Leonard “Sam” Shoen and his wife Anna Mary Shoen came up with the idea to start a business that allowed people to rent moving trailers in one city and drop them off in another city. At the time, nothing like it existed and moving companies were expensive. In a post World War II America, more and more people were on the move and in need of a service like this, and the company quickly grew. Today U-Haul boasts over 17,000 locations across the United States and Canada with thousands of trucks, trailers, and storage spaces for rent.

Large black text in quotation marks on a bright orange background.

Touchlite Inc. was a housewares a glass manufacturing company in the 1970s. The company used the phrase "your touch turns me on" to promote their lighting products that used touch-sensitive power control technology. 

Illustration of a man's head and shoulders in profile with a blue cross as an eye, blue nose, red lips. He is wearing a black and white striped shirt. The background includes buildings and a small figure with black and white stripes, and a head of a police officer.

Tony Fitzpatrick is a Chicago based artist known for his fierce independence and outspokenness. Fitzpatrick is one of Chicago's most prominent artists. His work is displayed at the Art Institute of Chicago, Museum of Modern Art, and The Metropolitan Museum of Art. 

The image is inspired by Crazy Frank, a patron who frequented the bar where Fitzpatrick worked. As a minor, Frankie was constantly in foster care and revolved in and out of juvenile detention. He attempted to establish a relationship with his mother, however he was met with very little success. Frankie was a giant, rough and tough, lost, victim of circumstance, no nonsense, tragic character. However, he knew how to take care of himself and friends in need, such as Fitzpatrick when he needed money. Frankie worked as an 'enforcer,' Fitzpatrick lost contact with him after a particularly hostile situation with another.

Please see the link below for Frankie's story.

http://tonyfitzpatrick.wordpress.com/2011/12/24/the-ascension-of-crazy-frank-in-the-big-world/

This button was manufactured by the Busy Beaver Button Co.

illustration of a man in profile wearing a white hat with black strap and yellow coat, white shirt and red tie. The background has buildings, bridges and people. The outer edge has alternating black and white rectangles.

Tony Fitzpatrick is a Chicago based artist known for his fierce independence and outspokenness. Fitzpatrick is one of Chicago's most prominent artists. His work is displayed at the Art Institute of Chicago, Museum of Modern Art, and The Metropolitan Museum of Art. 

The image is Fitzpatrick's rendition of the iconic comic character Dick Tracy, who was his favorite comic strip character. Fitzpatrick admired Dick Tracy's heroics, square jaw, and his zeal for justice. Most importantly, the comic strip took place in Chicago.

Please see the link below for more information on the image.

http://tonyfitzpatrick.wordpress.com/2011/07/28/tracy-of-chicago/

This button was manufactured by the Busy Beaver Button Co.

An illustration of a cartoon boy wearing a black coat and a black and yellow stocking cap. There are dots of snow surrounding him and he is attempting to catch some with his right hand. The "THINK SNOW" text is is in bubble lettering on the top and the "SKI-DOO" text is on the bottom across the boy's chest. The font is yellow with a black border and the background is white.

Ski-Doo is a snowmobile manufacturing company that was founded in 1959. It produce a wide variety of models for different terrain and speed.  Ski-Doo is a subsidiary of Bombardier Inc, which is a Canadian aerospace and transportation company.  The verb "skidooing" is sometimes used to describe going on a snowmobile ride.

Green text on a white background. The size of the text decreases from top to bottom.

In 1972, the Hotel St. Francis in San Francisco opened a new addition to its hotel, a futuristic tower. Atop the tower was the Penthouse which featured cocktails and nightly dancing. Along with the view, the Penthouse offered the the “happiest of happy hours” and complimentary hors d’oeuvres. The Penthouse boasted new music and a new atmosphere stating, “If you’re looking for Lawrence Welk, keep looking. Because the way Sweetgrass plays Top 40’s will make your feet boogie and your ears feel great. So come up and get high with us. Every night. No minimum. No cover. Just turned on fun."

An illustration of a red and white striped barber's pole with black text forming a border. The background is white.

The Barber Shoppe is a hair salon located in the Greater London area. They specialize in traditional and modern gentleman's hair styling.

Black and white illustration of a person walking awy with a knife in their back on a background with the top half pink and the button half blue and white text with a black outline above the image.

To "stab someone in the back" is a phrase that visualizes betrayal when one least expects it, typically by a close friend. The expression was first coined in 1916 by the Irish writer George Bernard Shaw in an essay for the New York Times magazine.