Adjutant

Category
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Text on Button Adjutant
Image Description

Black text on white background.

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Catalog ID CL0134

Sweet Young Thing

Category
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Text on Button sweet young thing
Image Description

Black text between a line of vertical black stars on an orange background. 

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Norcross Greeting Card Company founded in the 1920s by Arthur Norcross was located in New York City for many years. The company specialized in greeting cards, novelties, and correspondence or stationery items. This novelty button was sold as a pair on a backing card for 'Buddy Buttons', a former trademark of the Norcross Greeting Card Company.

Sources

BUDDY BUTTONS Trademark - Registration Number 0882198 - Serial Number 72306681 :: Justia Trademarks. (n.d.). https://trademarks.justia.com/723/06/buddy-buttons-72306681.html

Norcross ~ Norcross Greeting Cards ~ Greeting Card History Museum ~ Emotions Greeting Cards. (n.d.). 1997-2003 Copyright Vivian Krug Hotchkiss, Emotions Greeting Cards, VH Productions. http://www.emotionscards.com/museum/norcrossgreetingcards.html

nytimes.com. (1982, November 26). https://www.nytimes.com/1982/11/26/business/norcross-struggles-to-surviv...

Catalog ID HU0015

PMOC Approved

Category
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Text on Button I'M PMOC APPROVED
Image Description

Crest with white Playboy bunnies on red and blue background. White text on red background.

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Back in the 1960s, Playboy created a target market known as Playboy Man on Campus (PMOC). That name stuck and appeared on several novelty items throughout the 60s. This button is one of those pieces. Also came in black/white with a giant bunny. 

Catalog ID CL0150

Emerald Sapphire and Gold

Category
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Text on Button ESG
Image Description

Green, Blue and Yellow stripe of color with E in the green, S in the blue and G in the yellow on a white background.

Curl Text 99 Records NYC 10012
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ESG (Emerald, Sapphire and Gold) are an American band from the South Bronx described as post-punk. The band was originally made up of the four Scroggins sisters and has included other members over time. The band has influenced post-punk, no wave, hip hop and house music.

The image on this button is from their 2000 album "A South Bronx Story" on the label Universal Sound.

Catalog ID MU0151

Aqua Follies

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Text on Button AQUA FOLLIES
Image Description

Dark red text on an aqua blue background.

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The "Aqua Follies" were a water ballet group that were founded in Minneapolis in 1940 by promoter Al Sheehan. The Aqua Follies were divided into two groups the "Aqua Dears" who specialized in swimming and the "Aqua Darlings" that specialized in dancing on stage. In 1950, the Aqua Follies were the main attraction of a festival known as the Seattle Sea Fair. They continued to be festival regulars throughout the 1950's. In 1955, the Aqua Follies began a tour of Detroit as part of an event known as the "Riverama aquacade".

Catalog ID EV0086

Zolar X

Category
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Text on Button ZOLAR X
Image Description

The "X" is printed behind the band's name and it is half black and half gray in color. The band name is black with a gray border and the background is white.

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Founded in 1973 by Stephen Della Bosca aka Ygarr Ygarrist in Los Angeles, Zolar X enjoyed regional success as a live act.  They dressed and acted like aliens from outer space; musically combined punk and glitter rock.  Other band members included Craig Rinehart, aka Eon Flash and George William Myers, aka Zory Zenith. After disbanding in 1981, Zolar X reunited in 2005. Zolar X is the subject of a documentary titled, Starmen On Sunset. Its release date is pending.  For additional information http://zolarx.com/

Catalog ID MU0147

YMCA Swim

Category
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Text on Button I WAS TAUGHT TO SWIM AT THE Y.M.C.A.
Image Description

White text on a dark blue background.

Back Paper / Back Info

INTERNATIONAL COMMITTEE
Young Men's Christian Association
NEW YORK CITY
PAT. FEB 15 ;97

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A campaign was started in the early twentieth century by the Y.M.C.A. “to teach every man and boy in North America” to swim. George Corsan began teaching group swimming lessons in the Detroit Y.M.C.A. Group lessons, and lessons on land to build confidence, were radical new approaches to teaching swimmers. It is said that he taught over 800 boys to swim in Newark, New Jersey in just four weeks. Throughout the 1910s swimming classes grew to include families and people with disabilities. Olympic medalist Mark Spitz, Greg Louganis, Janet Evans, and President Ronald Regan all learned how to swim at the Y. More than 1 million swimmers a year were using Y.M.C.A.s in 1932 and by the 1980s Y.M.C.A.s were the largest operators of pools in the world. Swimming continues to be a large part of the programming in Y.M.C.A.s today.

Catalog ID CL0168

Abstract Art Four

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Image Description

A little over half of the button has a white background with the other part having a pink background, both with black stripes overtop. There is a yellow triangle in the middle of the button. 

Back Paper / Back Info

6/79

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Catalog ID AR0141