Illustration of red tulips with green stems and leaves on a black background.  

Norma was a prominent toy factory in Soviet Estonia. It was famous for its toy cars and pins. Major production took place between 1960 and 1980. The items made by Norma are now considered collectable. The buttons were usually produced in sets, such as a set of animated characters, animals, or flowers. 

Illustration of a red cat with green eyes and an arched back on a green background.  

Norma was a prominent toy factory in Soviet Estonia. It was famous for its toy cars and pins. Major production took place between 1960 and 1980. The items made by Norma are now considered vintage collectable. The buttons were usually produced in sets, such as a set of animated characters, flowers, or animals. 

Black and white illustration of a hedgehog on a green background.  

Illustration of a grey wolf smoking a red pipe and wearing a white sailor's hat and a blue and white striped shirt.  The text, "Ну, погоди!" appears at his side.  All on a white background.  

This button depicts a main character, The Wolf, from the Russian animated series Nu, pogodi!  Created in 1969, the series follows the exploits of a wolf as he constantly tries to catch a hare. The series’ title, which translates to Well, Just You Wait!, is derived from a phrase the wolf repeatedly shouts when he fails to capture the hare. The image on the button is from the 1973 episode “Sea Voyage” and depicts the wolf as a sailor.  

Illustration of a green, white, and yellow frog wearing a yellow crown and holding a red arrow, all on a black background.  

Norma was a prominent toy factory in Soviet Estonia. It was famous for its toy cars and pins. Major production took place between 1960 and 1980. The items made by Norma are now considered collectable. The buttons were usually produced in sets, such as a set of animated characters, flowers, or animals. 

Illustration of a white cat with brown stripes down its back on a yellow background.  The green-eyed cat is hunched with its ears back. 

Norma was a prominent toy factory in Soviet Estonia. It was famous for its toy cars and pins. Major production took place between 1960 and 1980. The items made by Norma are now considered vintage collectable. The buttons were usually produced in sets, such as a set of animated characters, flowers, or animals. 

An illustration of an airplane in the top left with text below. The illustration and text are blue and the background is white.

“Fly the friendly skies of United” is a slogan that was used by United Airlines from 1965 until 1996. The slogan was created by the advertising agency of Leo Burnett, based in Chicago, Illinois. Leo Burnett was part of the advertising revolution of the 1960s. The nineteenth century was dominated by advertisements with a lot of copy explaining the selling arguments in depth. Burnett, along with other agencies, began creating advertisements that had fresh and simple slogans and icons. Burnett worked with United for more than 30 years and eventually created a jingle to go along with the slogan. The slogan was used on the radio and in television commercials. United’s commercials would also feature other songs such as Frank Sinatra’s, “Come Fly with Me,” and John Denver’s, “Leaving on a Jet Plane.” “Fly the friendly skies of United” has recently been revitalized (2013) and used by the company. 

An image of the Union Pacific company red, white, and blue American flag inspired shield is in the center. Blue text arches above and below the symbol to form a border. The background is white.

In the May 11, 1952 issue of the Salt Lake Tribune there appeared an advertisement for the Union Pacific Railroad. This advertisement explained that you could be “on a vacation to suit your pleasure and purse” and continued to list the various activities that you could be enjoying in the many destinations that Union Pacific could take you. This advertisement, because is appears in the Utah paper is focused on western destinations mostly, explaining that you can stay in Sun Valley, Idaho for as low as $8 per day. The advertisement ends with the slogan “For dependable transportation, be specific . . . say Union Pacific.” The Union Pacific Railroad was originally incorporated during the Civil War to build railroads west of the Missouri River toward the Pacific as a way of preserving the Union. The Union Pacific Railroad ran passenger lines from 1869 until May 1, 1971, after this date UP only hauled, and continues to haul, freight while Amtrak as assumed all passenger lines, most on UP rails.  

A sliver background with a blue and red illustration of an acorn in the center, and a blue ring around it with red text.

This is the "Thrift Club Acorn Emblem" from Uncle Dan's Thrift Club, a club run by the Rochester Democrat and Chronicle from New York. Uncle Dan's Club Corner was the newspaper's kid's section, the section printed the kid's birthdays and taught them lessons. the Thrift Club, cited in a 1939 edition of the newspaper, rewarded children for opening a savings account by printing their birthday in the paper and giving them this button. 

White text on an orange background.

This wearable memento was made in 1970 for the 25th anniversary of U-Haul, the do-it-yourself moving company. In 1945, Leonard “Sam” Shoen and his wife Anna Mary Shoen came up with the idea to start a business that allowed people to rent moving trailers in one city and drop them off in another city. At the time, nothing like it existed and moving companies were expensive. In a post World War II America, more and more people were on the move and in need of a service like this, and the company quickly grew. Today U-Haul boasts over 17,000 locations across the United States and Canada with thousands of trucks, trailers, and storage spaces for rent.