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Despite being a sitting president, the 1976 was Gerald Ford's first presidential campaign. In 1973, then-president Nixon appointed Ford as the vice president under the terms of the 25th Amendment when Spiro Agnew stepped down. Agnew's resignation was soon followed by Nixon's which enabled Gerald Ford to become the 38th President of the United States. 

Ford had anticipated retiring from politics after his vice presidential term was over and therefore had to be convinced to enter the 1976 presidential election campaign. He won the nomination of the Republican party over former Governor of California Ronald Reagan. Bob Dole was chosen as a running mate to satisfy the more conservative members of the party. While President Ford’s campaign received increased press coverage due to him presiding over numerous bicentennial events, the Democratic nominee Jimmy Carter won the election with 50.1% of the popular vote and 297 electoral votes compared to Ford’s 48% of the popular vote and 240 electoral votes.

Illustration of an umbrella carrying cricket wearing a suit coat with tails, a top hat, tan pants, blue socks, black shoes and brown spats. He is facing the right and standing on a white background.

Jiminy Cricket is a main character in the 1940 Disney film Pinocchio. Sporting his distinctive top hat, tailcoat, and umbrella, this talking cricket serves as Pinocchio’s official conscience to guide him on his journey of becoming a real boy. Jiminy Cricket has become an important trademark character of the Walt Disney Company, and has appeared in dozens of other Disney movies and shows. 

Illustration of Snow White in her iconic dress with a yellow skirt, blue top and white collar, overseeing a procession of seven dwarves marching through the woods. Over her shoulder stands an old, leering crone clutching a poisoned apple. White text proclaims the title on top and a scrolling tan banner on bottom contains dark blue text.

Snow White and the Seven Dwarfs was released by Walt Disney Pictures in 1937. It was a hugely successful movie and earned eight million dollars in its first year. The film had a budget of 1.5 million, making it very profitable. In 1994, as part of “The Masterpiece Collection,” Disney started to release its classic films on VHS, the predominant home viewing platform of the time. Snow White’s release date was October 28, 1994, and was widely promoted by the company. Disney films experience limited release from "the vault" and are not always readily available for purchase. As of 2021, this process continues with certain films being selected for release to print as well as streaming, however, many Disney films are available to stream through their Disney Plus online service.

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This humorous slogan references three famous movie characters who had some iteration of father issues. The verbs and pronouns change with each character’s relationship to a father, contrasting the characters and drawing light to their situations.

Inigo Montoya is a character from William Goldman’s 1973 novel The Princess Bride. The button displays one of the character’s most famous quotes and uses its format for two other well known characters. Lamont Cranston is the alter ego of the titular character of the popular radio show “The Shadow,” which first debuted in 1930. This character would later be an influence for the creators of Batman, with Lamont Cranston and the Shadow as the inspiration for Bruce Wayne and the Batman. The bottom third of the button references the scene in the 1980 Star Wars film The Empire Strikes Back in which Darth Vader reveals to Luke Skywalker that he did not kill his father. In a shocking and now famous twist, Darth Vader tells Luke “I am your father,” Anakin Skywalker.

Small sepia-toned photograph of a man's head  surrounded by a thin brown line sits on a white background. Dark red text floats above the photo and navy blue text below. Attached is a cream ribbon with blue text and a small embroidered tomato.

Yank D. Coble, Jr. is a medical doctor that serves on the American Medical Association's Council on Scientific Affairs. 

The Council on Scientific Affairs was formed by the American Medical Association (AMA) in 1976. The purpose of the Council is two-fold: to act as a resource for professionals within the medical community seeking accurate, unbiased, and up-to-date information on medical technology, and to facilitate communication between the professional medical community and the general public.

The council has subsequently expanded to work with a number of professional organizations including, but not limited to, the American Dental Association and the College of American Pathologists. 

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Blue text and a blue outline of the Liberty Bell with the crack forming a seven. A red six forms the bell's clapper.

The Philadelphia 76ers, also known as the Sixers, is an American basketball team that was founded in 1946. They are established in the Philadelphia metropolitan area and are one of the oldest franchises in the NBA. The name comes from the signing of the Declaration of Independence in Philadelphia in 1776. Many Hall of Fame players have played for the team and they have won three championships.

Black illustration of a lit candle wrapped in barbed wire and black text on an amber colored background.

Some people attribute Eleanor Roosevelt, the First Lady to President Franklin D. Roosevelt, for coming up with the saying, "It's better to light a candle than to curse the darkness." It refers to the notion that when someone finds themself in a difficult situation, don’t complain about it. Instead, one should take actions to overcome and improve the situation.

This phrase has also been attributed to Chinese proverbs or Confucius. These, however, are misattributes. The oldest written usage is from W. L. Watkinson's sermon 'The Invincible Strategy' collected in 1907 in The Supreme Conquest.

Amnesty International is a global organization campaigning for human rights around the world. Their logo is a candle with a wire around it. They have adopted the phrase, "better to light a candle than curse the darkness," as their brand motto. The organization also predominantly uses the bright color yellow to spread their message. Amnesty International is a non-profit based in England and Wales.

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Planned Parenthood has a controversial history: just nine days after Planned Parenthood founder Margaret Sanger opened the country’s first birth control clinic in Brooklyn, police raided and shut it down. Sanger was jailed for 30 days and after her release aligned herself with white supremacist groups in an effort to further an agenda of eugenics. Despite this history, Planned Parenthood funded the creation of the first birth control pill in 1948, which allowed for easy and effective family planning for people with uteruses across the United States. Today, Planned Parenthood provides general healthcare to 2.4 million patients annually along with continuing to champion reproductive justice globally.

Comic book illustration depicting Conan, wearing a cloak and a horned helm, walking with some villagers.

One of the most iconic American literary figures, Conan the Barbarian first appeared in the pulp magazine Weird Tales in 1932. Author Robert E. Howard intended Conan to be a spiritual successor to his earlier pulp publications Kull the Conqueror, furthering the sword-and-sorcery genre he originated. The character soon gained popularity and has since been adapted into films, animated- and live-action television shows, comics, and various games.

Although the first Conan comic was an unauthorized series published in Mexico in 1952, the versions printed by Marvel Comics remain the most well-known. The company acquired the rights to Conan in 1970 and began publishing Conan the Barbarian, the success of which led to the highly-acclaimed The Savage Sword of Conan, first published in 1974. This button contains a panel from the fifth issue of Conan the Barbarian. The artist is Barry Smith.