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Jim Buckley was a Republican Senator from New York and served from 1971-1977. Buckley played a role in the passage of the Family Educational Rights and Privacy Act (FERPA) which protects and governs the privacy and use of student records. He was also involved with the legislation of the Protection of Pupils’ Rights Act, which requires parent notification and consent when administering student surveys to minors.

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Gifts and novelties have been the specialty of Swib Co. since 1989. The company produced many buttons with a variety of colors and slogans for souvenirs and marketing purposes.

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A lenticular image that switches between a black and white photograph of Richard Nixon's head surrounded by gray text on a white background and a black and white photograph of Henry Cabot Lodge's head surrounded by white text on a gray background.

Richard Nixon and Henry Cabot Lodge Jr. ran as the Republican presidential ticket for the 1960 presidential election against John F. Kennedy. This was Nixon’s first run to become President after serving as Vice President under Dwight D. Eisenhower. As Nixon was a seasoned politician, the slogan seen here "Experience Matters" is likely a reference to Kennedy's relative youth and lack of experience.

The 1960 election was the first year the presidential debates were televised. For the first time, a candidate’s appearance was critically judged along with their policy. Those listening to the debates on the radio thought Nixon won because he was a great orator; however, those watching the television thought Kennedy won as Nixon looked sickly and pale compared to Kennedy’s youthful, photogenic appearance. 

Nixon and Lodge lost the election in a very close race. Kennedy won the Electoral College by a vote of 303-219 and won the popular vote by a slim 0.17% of (112,827 actual votes). 

Black illustration of a helicopter with black text above and below all on a bright yellow background.

The Utility Tactical Transport Aircraft System (UTTAS) competition was an effort by the U.S. Department of Defense to replace the aging Bell UH-1 Huey helicopter. Three companies submitted proposals and two, Boeing and Sikorsky, were given the go ahead to develop prototypes. The Boeing Vertol YUH-61 depicted on the button ultimately lost out to Sikorsky's UH-60A. Two of the three Boeing aircraft produced currently reside at the US Army Aviation Museum in Ft Rucker, Alabama.

Black text surrounded by a red Solar Lobby logo on a yellow background. The logo is an illustration of the sun made up of people with their hands joined and raised above their heads.

The Solar Lobby was an environmental political lobbying group that evolved from Sun Day, an international celebration of solar energy that took place on May 3, 1978. It was a coalition of solar groups, environmentalists, farm, labor, and industry organizations. Its primary funding came from small membership contributions. Initially, the Solar Lobby's highest priority was to influence President Carter’s solar message, hoping to set a high, but achievable goal, capable of “inspiring a substantial national effort”.  They laid out a “Blueprint for a Solar America” which aimed to get 25% of the nation’s energy from solar power by the year 2000.

President Carter was enthusiastic in his support of solar energy, however his successor, Ronald Reagan, wasted no time slashing the solar energy budget in favor of nuclear and coal. In 1986 Solar Lobby merged with the Center for Renewable Resources forming the Fund for Renewable Energy and the Environment.

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Evansville, Indiana native Robert D. ("Bob") Orr—a Republican—was elected in 1980 as Indiana's 45th governor. He defeated incumbent John A. Hillenbrand II and served from 1981-1989. His tenure as governor is primarily associated with the restructuring of the Indiana school system. 

Prior to his gubernatorial win, Orr served for 12 years as a member of the Indiana State Senate. He was widely popular due to his pushes for economic development and plans to reorganize the state's tax structure. After serving two terms as governor, in 1990 Orr was appointed by then-president George H.W. Bush as the ambassador to Singapore. 

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By the late 1940s to early 1950s the medical industry had produced multiple studies that demonstrated clear, adverse health risks that were a result of smoking. After recommendations from the American Cancer Society, the American Heart Association and other medical societies, and despite lobbying by cigarette and tobacco companies, the United States Surgeon General released a 1964 report confirming the damaging health repercussions associated with smoking cigarettes. In the following decades a number of anti-smoking campaigns and programs were created, including the Smoke Stoppers program which was trademarked in 1997. Smoke Stoppers was a twenty-one day medical program designed to help patients stop smoking through the use of behavioral methodologies with daily guides.

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A grayscale illustration of a brain inside a thin black square occupies the top third of the image. Blue text covers the remaining space, all on a baby blue background.

The expression “think outside the box” means to think creatively, outside of the bounds of traditional orthodox methods. It first started to gain significant use in the 1960s and 1970s, especially in the business world, but its eventual overuse transformed it largely into a cliché. The expression is believed to have its ultimate origins in the 1914 puzzle book, Loyd's Cyclopedia of 5000 Puzzles, Tricks, and Conundrums (With Answers). The ‘Nine Dots Puzzle’ contains a square of nine dots, and asks the player to connect all these dots using only four straight lines. In order for this to be accomplished, the player’s lines have to extend beyond the confines of the dotted box.