White background with green and red text and a red and pink illustrated flower around the outer rim

First created by the Hartman brothers in Georgia, Mountain Dew is a popular soda which can be easily recognized by its bright, lime green color. Since the product’s release in the 1940’s, Mountain Dew has used slogans such as, "It'll tickle your innards," "Do the Dew," and the phrase seen on this button, "Put A Little Ya-Hoo in Your Life." 

Throughout the brand's evolution, Mountain Dew has remained one of America’s best-selling soft drinks.

Red text on a yellow background and a green outer rim with pink and red polka dots. Three illustrated children in the foreground are reading a large white book with a colorful cartoon anthropomorphic aardvark on the cover. 

Book It! is a children’s reading program that began in 1984. It was created by a former Pizza Hut president who was motivated by President Reagan’s push to get corporations involved in education and his own son’s struggles with reading. The program encourages children to read by rewarding their accomplishments with award certificates and pizza from Pizza Hut restaurants. It is run every year from October to March through elementary schools and the reading goals are established by teachers for their students individually. 

This Book It! button debuted in 1985.

Black text with accompanying color illustrations depicting six industries around the outside of the button with an off-white circle framed by a filagree design in the center

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White text on a black 

Black illustration of a Pekingese dog with black text and a red heart above and black text below

The Pekingese is a toy dog breed. Their existence is traced back to 200 B.C. China, where they served as court dogs and prized objects of trade. They were a symbol of elite China, as seen in the diplomatic gifting of Pekingese pups to figures including Queen Victoria and Alice Roosevelt. The breed has seen a resurgence recently with Wasabi the Pekingese winning "Best in Show" at both Westminster and the American Kennel Club in 2022.

Red text on a white background surrounding an anthropomorphic illustration of a red meatball. The meatball has eyes, a nose, a mouth, white hands and legs, and red high-top sneakers. 

Morty the Meatball was the short-lived mascot for the Mission Macaroni Company. Mission Macaroni was founded by Italian immigrant Guido Merino in San Francisco during the Great Depression. Morty was featured in 1970s commercials for the company saying his signature catchphrase "I'm a luva-luva you."

White background divided into sections: the top has a blue union bug, the middle has blue text with red starred banners above and below, the bottom has green text with a green circular outline

The Green Duck Metal Stamping Company was founded by George G. Greenburg and Harvey Ducgheisel in 1906 in Chicago, Illinois. They initially provided metal stamped medals, tokens, badges, and even casino chips, but also specialized in pinback buttons, advertising signs, and key tags.

The tab-style button was a Green Duck promotional product for "Election '72"—the 47th United States presidential election. In that election, the Republican incumbent president Richard Nixon and vice president Spiro Agnew faced off against Democratic nominee George McGovern and his running mate Sargent Shriver. Nixon won the election in a landslide victory with about 60% of the popular vote and was elected for his second term. However, his term was cut short in 1974 when he was forced to resign before facing impeachment for the Watergate scandal. 

Illustrations of five child characters plus anthropomorphic bird, turtle, hippo, dog, and ant illustrations on a white, brown, blue, and yellow background with tan text on a brown background at the top. On top of the illustration are four star stickers plus one empty sticker spot

Created to improve childhood literacy, Book It! is a popular reading program created by Pizza Hut that encourages children to read books for the promise of a free pizza. Beginning in 1984, Book It! runs every year from October to March through elementary schools with the reading goals being established by teachers for their students individually. 

Many of the Book It! buttons featured spots for stickers that readers could use to track their progress. Once they had enough stickers, they would receive a voucher for a free personal pizza from Pizza Hut. 

A white star design  in the foreground and bold, multi-colored text with thick black outlines on a blue wavy background fill the majority of the space. Additional small white text is in the top right corner. 

BOOK IT! is a literacy outreach program hosted by Pizza Hut since 1984. The restaurant chain encourages pre-K through 6th-grade students to plan, reach, and record monthly reading goals. As a reward, each student receives one free one-topping pizza.

Two illustrated green monsters—one pushing the other down so only its eyes and nose are visible—in the center on an orange background with black text around them. A white speech bubble with black text is on the left directed towards the bigger monster.

Hi Brows was a line of greeting cards produced by American Greetings starting in 1956. The irreverent and off-kilter art style and sense of humor was intended to appeal to the growing counter culture in America. A small number of buttons were also produced for the line, including this one.