Fleischmanns Yeast

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Text on Button JOHN DOUGH RAISED ON FLEISCHMANN'S YEAST
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Illustration of a person made of bread wearing a bakers hat and a white apron with black text on it, all on a blue background

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BASTIAN BROS. CO. Mfrs. of Cellulois Novelties Rochester, NY

Curl Text BASTIAN BROS CO ROCHESTER NY.
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Fleishmann's Yeast is a brand of yeast sold to both consumer and industrial markets in the United States and Canada. The company was founded by Charles Louis Fleischmann, his brother Maximillian, and James Gaff in 1868. It is currently owned by Associated British Foods.

Since yeast is a common ingredient in breads, this button plays on the word "dough." John Dough is alluding to the placeholder name John Doe which is commonly used for a man whose true identity is unknown or must be withheld in a legal action, case, or discussion. It can also be used to refer to a corpse or hospital patient whose identity is unknown.

Catalog ID AD0404

Uncle Wips Kiddie Club

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Text on Button UNCLE WIP'S KIDDIE CLUB listen in 6.45 P.M.
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Blue background with white text and a white illustration of a radio microphone.

Curl Text PHILA. BADGE CO. PHILA. PA.
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Uncle WIP’s Kiddie Club was a tremendously popular radio program for children. WIP was Philadelphia’s first commercial radio station owned by the Gimbel Brothers Department Store, and the first broadcast occurred on March 18, 1922. Uncle WIP, hosted by Christopher Graham, read bedtime stories and was an instant success. The kiddie club was born and members were given buttons to wear. In 1930, Wayne Cody took over as Uncle WIP and by 1933 the kiddie club boasted over 500,000 members.

Catalog ID CL0294

Uncle Jacks Club

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Text on Button I AM A MEMBER UNCLE JACK'S CLUB THE BALTIMORE NEWS AND AMERICAN WFBR...LOEW'S THEATERS
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Orange button with black text around the top and bottom edges and in the middle there is a halftone photograph of a man in a captain's hat, wearing glasses and smoking a pipe.

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LUCKE BADGE & BUTTON CO BADGES, BUTTONS NOVELTIES BALTIMORE, MD

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Uncle Jack’s club was a kiddie club on radio station WFBR located in Baltimore, Maryland in the 1930s and 1940s. The club provided children an opportunity to participate in a talent show at the Hippodrome Theatre every Saturday morning. It was co-sponsored by Loew’s Theatre and a local newspaper, The Baltimore News and American.

Catalog ID CL0318

Uncle Genes Kiddie Club

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Text on Button UNCLE GENE'S KIDDIE CLUB DENVER CHARTER MEMBER KFEL
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Red border around the outer edge of the button with white text in it and an illustration of a young pink faced character in a blue and red checkered hat, and a blue shirt with a large white color and white text on top.

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Uncle Gene’s Kiddie Club was a promotional effort put forth by Denver’s second oldest radio station, KFEL. The station was founded by in 1923 by Gene O’Fallon, who became the station manager.

Catalog ID CL0308

Uncle Daves Radio Pal Club

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Text on Button UNCLE DAVE'S RADIO PAL CLUB
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White background with green text along the top and the bottom edges and a green illustration of a plus sign with squiggly lines radiating out of it.

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Catalog ID CL0316

The Pizza Corps

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Text on Button Join the Pizza Corps
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Red text on a yellow background

Curl Text union bug
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Pizza delivery first gained popularity in the United States in the 1950s with the advent of television. Americans figured they would rather eat in front of the tube than go out to a restaurant. Businesses quickly adjusted their models to accommodate this new trend. “Pizza Corps” refers to a fleet of delivery drivers hired to deliver pizza. By encouraging people to join the “Pizza Corps”, a business could ensure that they could hire more delivery drivers to handle the demand.

Catalog ID CL0422

The Nature Club

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Text on Button The NATURE CLUB
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Redish text on dark blue background.

Curl Text LITHOGRAPHED IN THE U.S.A.
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Catalog ID CL0289

The First One Hundred Thousand

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Text on Button THE FIRST 100,000
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White button with an upside down red triangle made with a think red line in the center of the button with blue text above and in the middle of the triangle and a blue bar with a white number inside going across the middle of the button.

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INTERNATIONAL COMMITTEE Young Men's Christian Association. NEW YORK CITY PAT FEB 13 '97 THE WHITEHEAD & HOAG CO NEWARK NJ

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This button was created for the Young Men’s Christian Association (YMCA) of New York City, specifically their International Committee. The YMCA of New York City was founded in 1852. With increasing issues related to a rapidly growing immigrant population, the YMCA founded the International Committee in 1907 to assist immigrants. They provided information and assistance such as employment advice, legal and medical aid, and citizenship procedures.

Catalog ID CL0319

The Cheerio Club

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Text on Button MEMBER OF THE CHEERIO CLUB C.K.G.W.
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White background with a dark blue outer edge, blue text along the top and bottom edges and red text in the center over the top of a blue and red illustration of a radio tower.

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BASTIAN BROS. LIMITED BUTTONS AND ADVERTISING NOVELTIES MADE IN CANADA union bug

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The Cheerio Club for children was begun in 1929 by CKGW radio station in Toronto, Ontario. The station began broadcasting March 5, 1928 and was owned by a local distillery, Gooderham and Worts Ltd. The goal of the station was not to advertise its own product, but to provide for goodwill. The children’s Cheerio Club not only built a large fan base by providing quality programming, badges, and certificates, but also set up funds for assisting sick children.

Catalog ID CL0292

Sal Mineo Fan Club

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Text on Button SAL MINEO FAN CLUB
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White background with blue text along the top edge and red text along the bottom edge with a photograph of a young man in a grey suit and tie in the middle of a light blue circle.

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union bug stamped in the metal

Curl Text GREEN DUCK CO. CHICAGO
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Sal Mineo (b. 1939, d. 1976) was a famous actor best known for his role in Rebel Without a Cause opposite James Dean, and for his Best Supporting Actor nominated role in Exodus. Mineo also performed in plays in New York and Los Angeles throughout the 1960s and 1970s. In the late 1960s, Mineo was one of the first major actors in Hollywood to publicly admit his homosexual lifestyle and was a pioneer in paving the way for future generations of gay actors. In 1976, after returning home from a play rehearsal, Mineo was attacked and stabbed to death by a stranger. It was rumored that the attack was a result of his being gay, but in 1979 when the killer was convicted, and it was determined the attack was a robbery. Sal Mineo fans still have a strong presence today, both on a website and a Facebook page devoted to the actor whose life was tragically cut short.

Catalog ID CL0066