Red background color with white text above and below an illustration of a super hero type character flying in a cape with text on the shirt and holding a utensil.

The Oster Company, manufacturer and retailer of small appliances, was founded in 1924 by John Oster. By the 1960s, the company was developing and marketing new items such as the fondue pot and chafing dish. As part of their advertising effort, Super Pan was created as a clever superhero who fought boredom at mealtime. Comic books and buttons were widely available to attract the attention of children, and thus their parents, to the brand and products.

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Big Boy is a national chain of restaurants started in 1936 as Bob’s Pantry in Glendale, California.  The iconic “Big Boy” caricature, seen as a statue outside most Big Boy restaurants, is modeled on a young boy, Richard Woodruff, who happened to walk into the original Big Boy restaurant in 1938 as the owner, Bob Wian, was trying to name his signature burger.  The Big Boy Club was a long-running advertising campaign. Children could sign up for the club at the restaurant and receive special items and coupons in the mail. 

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The Kiddie Club was a radio show held each weekday at 5:30 p.m. on WKBH that showcased the talents of La Crosse, Wisconsin children. It was sponsored by the Erickson Bakery.

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The McFarlin's Boys’ and Girls’ Club of the Air broadcast over the airwaves on WHAM, a radio station bought in 1922 by George Eastman. It is Rochester’s oldest radio station. The McFarlin's Clothing Company was a successful, high quality retail men’s clothing store and haberdashery that began circa 1860 by Francis Marion McFarlin in Rochester, New York.

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The KYB club began broadcasting over the airwaves in 1926 on Chicago radio station WMBI. The station, owned by The Moody Bible Institute, was intended to spread the word and teachings of the Christian faith. The KYB club, which stood for Know Your Bible, was a weekly radio show for children every Sunday at 2:00 hosted by “Aunt Theresa” Worman. For 36 years, Aunt Theresa and her young guests told stories, sang songs, and preached mini sermons. By 1940, the club boasted over 17,500 members.

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The Kleen Maid Kiddies Klub broadcast over WIBM. The station began broadcasting from Jackson, Michigan in 1924 and is still on the air today. Kleen Maid was a brand of bread, best known for being the first sliced bread. Otto Frederick Rohwedder, an American inventor, filed a patent on his machine in 1928 that sliced a whole loaf of bread at one time. He then sold a model of his invention to M.F. Bench’s Chillicothe Bakery in Missouri, who in turn marketed and sold the Kleen Maid Sliced Bread in the same year.

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Uncle Mistletoe was a popular character originally created by Johanna Osborne at Marshall Field and Company department store for a storefront Christmas display in 1946. His popularity led to TV and a segment called The Kindness Club. To join the club, children were encouraged to write in to the show describing one good deed they had done. Approximately 15,000 children wrote in, each receiving a Kindness Club button.

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The Kids Ken-L club was a promotion by the Ken-L Ration company in the 1950s. Ken-L Ration was the first canned dog food in the United States, started by the Chappel brothers in 1922. They proudly advertised it as horse meat, which was cheap and widely available at the time. Fido, the yellow dog, was a popular mascot. Many are still familiar with their popular jingle, “My dog’s better than your dog!”