Illustration of Dudley Do-Right on his white horse on a green background with blue text above

Dudley Do-Right is a character that appears in the Rocky and Bullwinkle comic books, movie, and the TV show, The Rocky and Bullwinkle Show, from the 1960s. He is a dim-witted, but cheerful Canadian Mountie who is constantly trying to catch his nemesis, and rescue the damsel in distress. Throughout the show, he is successful but by pure luck or through the help of his horse, Horse. Dudley Do-Right also had his own show from 1969 to 1970. It is very common to see Dudley Do-Right atop his horse, as the pair work together in the TV show. 

All in blue on a white background, an image of a man's head appears within a round of text which is interrupted on the left by times of day and on the right with a company logo. 

George Richard Fischbeck (1922-2015) was a popular TV weatherman on Los Angeles, CA's KABC-TV "Eyewitness News" program. He retired in 1990 but returned to television for a stint on KCBS-TV from 1994 to 1997. Fischbeck held a Masters in Education and had taught science for many years before becoming a TV meteorologist; he was also awarded an honorary PhD from the University of Albuquerque. 

White text on blue and black background. Black and white illustration of Donald Trump with black silhouette of New York City skyline in background. 

This button promotes the TV program The Apprentice. From 2004 to 2015 Donald Trump hosted the show, wherein he served as a mentor to aspiring businesspeople and entrepreneurs. He commonly used the catchphrase, "You're fired!" to dismiss contestants who do not meet his expectations. Previous to the program, Donald Trump had already been well established as a real estate mogul for several decades. In 2015, he declared his candidacy for President of the United States on the Republican ticket, and won the election the following year. His controversial comments regarding various issues led NBC, the network home of The Apprentice, to sever ties with Trump and continue the program without him.

Blue background with a yellow and black line in a square. White text on a red square, and red text with yellow in the middle of the text with a white outline.

Doctor Who, a television show produced by the BBC, premiered in 1963 and is the longest running science-fiction show on television. The show revolves around a character called the Doctor, a Time Lord from the planet Gallifrey, who travels through time and space—often with one or multiple companions. The Doctor has the power to regenerate, a characteristic first introduced when William Hartnell, the actor who played the first Doctor, became too ill to continue on the show. As of 2015, the Doctor has been played by twelve different actors. The logo on this button, known commonly as the “Diamond Logo”, was featured in the credits of the show from 1973 to 1980 and is associated with the fourth Doctor, played by Tom Baker. The "Diamond Logo" experienced a revival in the 1980s and 1990s, when it was used on the covers of the VHS releases of the show, as well as on books and other merchandise. 

A black and white photograph of a man's head appears before a red background. The man has an unlit cigar in his mouth. Ringing the background is a blue rim with white text. Before the text are 2 red, five-pointed stars; after the text there are 3 stars.

Illustration of a man in profile wearing a yellow hat and blue suit on a red background with an outer white edge with blue and red text on it

Dick Tracy (originally Plainclothes Tracy), an intelligent and industrious police detective, was a character in the comic strip created by Chester Gould in the 1930s. In the storyline, Detective Tracy often uses forensic science, advanced gadgetry, and wits to solve mysteries and sometimes ends up in intense gun-fighting scenes in his relentless pursuits of criminals. The comic strip was distributed by the Chicago Tribune New York News Syndicate. 

On a black background, a cartoon of a man's head appears on the left side of the button. The man wears a yellow fedora and holds a yellow pocket watch in his hand. A speech bubble with black text issues from the man and appears at the top right of the button. 

Cartoonist Chester Gould debuted the street-smart and savvy crime fighter Dick Tracy (originally Plainclothes Tracy) as a comic strip in 1931, in the Detroit Mirror. The strip would soon later go on to be syndicated in newspapers throughout the country. Gould wrote and drew the strip until 1977, at which point various writers and illustrators have produced it. The series' characters have also been adapted to film, most notably the 1990 full-length starring Warren Beatty in the titular role.

White text on a red circle with an outer white edge and then an outer blue edge

The much-loved Peanuts character, Snoopy, was often depicted as a World War I pilot stationed atop his iconic dog house and attempting to outwit his imaginary arch-nemesis, the Red Baron. The first of Snoopy's skirmishes with the invisible enemy-pilot appeared in Charles Schulz's famous comic strip in October of 1965. Many more "battles" ensued in the years that followed, both throughout the comic strip and the cartoon specials. The Red Baron's initial popularity of the 1960s coincides with large scale advertising of Snoopy on cards, figurines, NASA gear, and buttons.

Snoopy's wiles with the Red Baron also inspired the famous novelty song, "Snoopy vs. the Red Baron," which was recorded in 1966 by The Royal Guardsmen. The tune reached the top of the charts upon its release, but caused trouble for the band as they never asked Schulz's permission to use Snoopy's name. Schulz successfully sued, but later gave the group his permission to utilize the beloved character's name when recording follow-up songs such as "Return of the Red Baron." Schulz admittedly grew weary of depicting war as "comical" and eventually made the decision to place Snoopy in other types of situations throughout the cartoon which dealt more in matters of "love and loneliness."

An image of a robot with a boombox for a chest and a typewriter for a head appears on the button.

Conky 2000 was a puppet/object character on the children's television program Pee-wee's Playhouse, which starred Paul Reubens and ran from 1986 to 1990. In the first season of the show Conky was voiced by Gregory Harrison and by Kevin Carlson in all subsequent seasons. Conky is best known for giving Pee-wee the secret word at the start of each week's show. He also served as a reliable source of information on any topic in question.

A photo of a man standing in front of an American flag appears in the center of the button. In the far background is the White House. At the rim of the button is a dark-blue border with white text on the top and bottom. Between the lines of text are three red stars, respectively, on either side. 

This is a piece of semi-joking campaign material supporting Stephen Colbert, the former host of Comedy Central's The Colbert Report, a satirical news program, as a candidate for the presidency of the United States in 2008. Colbert did in fact declare his candidacy for president in 2007; although he was voted down by the Democratic Party, he used the media attention to raise funds for underserved schools in his home state of South Carolina. 

Taking on the persona of a conservative pundit on his show, Colbert presented commentary on current events and also interviewed a wide range of celebrity guests. In 2014, he was named the successor to David Letterman on CBS' the Late Show.