Red and black text on yellow background. 

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Off white cowboy hat on a red background with off white text curving upwards underneath the image of the hat. 

Dodge—the American auto brand—had a large marketing initiative during the late 1960s centered around its quality customer service and friendly employees. Entitled the “White Hat Special,” this promotional campaign referred to Dodge salespersons, or the “Dodge Boys,” as “good guys in white hats” who could “beat the competition to the draw.” The “White Hat Special” based its theme on the popular westerns of the day and took its slogans from Hollywood star Roy Rogers’ famous maxim: “The good guys wore the white hats.”

So, what did Dodge’s “White Hat Special” entail? With the company pivoting away from performance and focusing on looks and comfort, the package included upgrades that improved the aesthetics of its cars. Should a customer choose to take Dodge up on its “White Hat Special,” he would receive extras like a vinyl roof, wood-grained steering wheel, remote-controlled rearview mirror, whitewall tires, and deep-dish tire covers, all for a discount.

Five lines of green text with one line of red text between the second and third green lines on a white background. 

This button most likely refers to the “shoulder-tap test” in golf. The shoulder-tap test is considered the best way to determine the proper plane of the golf swing. To determine if the golfer’s plane is correct, the golfer keeps swinging the club back until it hits him/her on the shoulder, which indicates a proper plane. If the club taps the golfer anywhere else, such as the neck or the upper arm, the plane of the swing is too upright or too flat. 

Capitalized white text above capitalized black text.  All text below illustration of two feet at top of button.  All on a red background. 

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Blue text on a light blue background. 

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Large yellow text on an orange background. 

Air Jamaica created an optimistic campaign to entice visitors during the 1970s - "I Feel Good All Over." The goal was to encourage vacationers who were looking for a good time to travel to the Caribbean and Jamaica. This button, along with others like it, was created as part of the campaign. Here is another example of another in our collection: "I Was Born With A Smile On My Face."

Green text on a yellow background.

“Hogs are beautiful” is the slogan for the Hog Growers Association. The slogan was featured on numerous buttons that were given out at state and county fairs.  

A gold silhouette of a swimmer is above three lines of gold text printed on a green-cloth background. 

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Pink text outlined in black on a yellow background. 

This is a variation of a "Happy Birthday to Me" button often worn at a birthday celebration by the person of honor. 

An anthropomorphized banana dances with a hat next to black text on an orange background. 

The phrase "go bananas" has its roots on American college campuses from the 1960s. It is believe the term evolved from "going ape" which meant to explode with anger or enthusiasm, much like the mammal counterpart.

Hallmark began in 1910 when Joyce Clyde Hall started selling postcards. He had little money—not even enough to take a horse-drawn cab to his lodgings at the YMCA—but he had an entrepreneurial spirit and the determination of a pioneer. Hall quickly made a name for himself with the picture postcards he sold. Rollie Hall joined his brother in business, and the company was named Hall Brothers. On January 11, 1915, a fire destroyed their office and inventory. They took the only salvageable item, their safe, and set up shop again. With $17,000 in debt, they decided to press onward. As postcard sales declined, they recognized the public’s desire for more privacy in their communication, so they started offering high-quality Valentine’s Day and Christmas cards mailed in envelopes. The fateful fire resulted in the Hall brothers’ decision to buy printing presses and begin producing their own greeting cards in 1915. Hallmark eventually made the move to manufacture and sell collectable memorabilia including pin-back buttons, most of which revolve around holidays and other special events.