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When this phrase first aired on America's televisions in a 1972 Alka-Seltzer commercial, there were only a handful of TV stations. It quickly became a popular phrase in American culture, and was selected as one of the ten best quotes of the 1970's by Newsweek. It was so popular that another Alka-Seltzer commercial was aired in 1972 featuring the now popular phrase.

An illustration of a profile of an orange ram with blue horns and a pale yellow face below orange text on a white background.

What’s your Sign? Aries refers to the first astrological sign in the Zodiac. The ram is associated with Aries because Aries are often leaders and impulsive. The sun journeys the Aries constellation between March 21^st and April 20^th. Aries are often known to be courageous, optimistic, enthusiastic, independent and generous. Conversely, Aries can also be moody, short tempered, impulsive, impatient and self-involved. Aries are also known for having athletic bodies and youthful attitudes. The zodiac element associated with Aries is fire. Aries is most compatible with Gemini, Leo, Sagittarius and Aquarius. James Lovell, Sandra Day O’Connor, Elton John, Vincent Van Gogh, Christopher Walken, Doris Day, Thomas Jefferson, Henry Mancini and Charlie Chaplin are all Aries. 

Metallic text circling the edge with a optical pattern in the the center with red outside border.

This optical pattern derives from the works of Victor Vasarely, notably his oil-on-canvas painting, Vega (1956). Vasarely is widely known as the “grandfather” of Op Art. Op Art employs abstract patterns composed with a stark contrast of a foreground and a background to produce effects that excite and confuses the viewer. Vasarely’s works of Op Art often consist of calibrated patterns of concave and complex shapes, making his paintings’ surfaces appear like an object warping out of dimension. Vega (1956) suggests that the depth and movement of the checkerboard represent a vital moment in the development of Vasarely’s style by establishing a notable technical effect of Op Art.

The phrase “putting me on” means to tease someone by convincing them of something nonsense. This may be used to emphasize the style of Op Art as the design appears to have a checkerboard pattern popping out of the button.

An illustration of a  blue apple on a white background encircled by blue text and a blue border. 

This phrase has a long history. It first appears in Alfred the Great's book written in Old English, Gregory's Pastoral Care, which is the oldest known book written in English, dating to the late ninth century AD. This book is a translation of an older text written by Pope Gregory in the sixth century AD. It can also be found in the King James Bible, and even Shakespeare used it in A Midsummer Night's Dream in the late 1500's.

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White silhouette of a trophy and capitalized white text atop the image of the badge of a red ribbon, all on a white background.  

The term "wolf" or "wolfish" refers to someone that is savagely hungry or eats a lot of food. This button offers a First Prize for someone that is a "Wolf", or especially hungry all the time.

This button is part of a series of ironic "First Prizes" that offer an award for something that is generally seen as humorous, but negative. 

White silhouette of a trophy and capitalized white text atop the image of the badge of a red ribbon, all on a white background.  

The term "tv watcher" refers to someone that is a frequent watcher of television, often sitting for long periods of time. This button provides a First Prize for someone that does this especially well.

This button is part of a series of ironic "First Prizes" that offer an award for something that is generally seen as humorous, but negative. 

White silhouette of a trophy and capitalized white text atop the image of the badge of a red ribbon, all on a white background.

The Sputnik 1 satellite was launched in 1957 by the Soviet Union, and was the first artificial satellite successfully launched into space. Americans (in the continental United States) often played "Sputnik Spotter" to attempt and see the satellite in the sky outside of their homes. This button references that game, providing a First Prize for the best spotter.

This button is part of a series of ironic "First Prizes" that offer an award for something that is generally seen as humorous, but negative. 

White silhouette of trophy and white text printed on image of a red ribbon on white background.

Personality Kid is a reference to a 1946 movie about a boy and his donkey that destroys everything because he is untrained. The movie ends with the boy and his brothers winning a prize for a photograph of the donkey. This button provides a First Prize for being the "Personality Kid". 

This button is part of a series of ironic "First Prizes" that offer an award for something that is generally seen as humorous, but negative.