White heart with black text on a red background.

The "New York Loves You" campaign was initiated in 1981 and designed by Katherine Manisco, an art director at the advertising agency Wells, Rich, and Greene. The new campaign served as an extension of 1977's "I ♥ NY" campaign, also designed by Wells, Rich, and Greene, as well as graphic artist Milton Glaser. At the time, New York City was making a concerted effort to rebrand itself from a crime-ridden, nearly bankrupt city in 1975, to a hospitable tourist destination. New York State deputy commerce commissioner Natel Matschulat hoped that the new slogan would make tourists feel "welcomed," and "sensitize people to the need to love tourists." 

Black text on a light background with the text "Let's Love ONE ANOTHER" written over a heart.

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Green text and red heart on white background

Sherwood Youth Camp is a summer camp located in Dahinda, Illinois.

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Red text and heart on white background

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Snoopy illustration in red with red text inside of a white heart on red background.

In 1959, Ford Motor Company acquired the licensing rights to the Peanuts for use in color TV commercials for their cars, including the Ford Falcon. The first Peanuts commercials aired shortly after, marking the first time the characters were animated for television. The Ford-Peanuts agreement ended in 1965, the same year that the first Peanuts television special A Charlie Brown Christmas aired.

Black and red text with red heart on white background

The nickname of Oregon State University athletics teams is the Beavers. The Mascot is Benny the Beaver.

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

This button was manufactured by the Busy Beaver Button Co.

Black text on a white background with a red heart.

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Blue text on white background with a red heart.

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Blue text and red heart on white background.

Located in the Upper Peninsula of Michigan, Big Powderhorn Mountain is part of the Gogebic mountain range, which was a chief source of iron ore until the 1920s. Today, Big Powderhorn Mountain is a 253-acre ski area that features two terrain parks, seven kilometers of groomed cross country ski trails, ten lifts, 33 downhill ski trails, and a  622 feet vertical drop. There is also a snow sports school, ice skating, horse-drawn sleigh rides, and lodging.

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Blue text on a white background with an upside down red heart resembling a hiney.

Harry Hiney started the Hiney Winery in 1969 and hosts the only wine in a fliptop can.  It produces red Hiney, white Hiney, dry Hiney, Dierrere (sold in a bottle) and tiny Hiney. The company was a huge success and produced it's own pamphlet on "101 Things To Do With Your Hiney" can after it's use, such as keep it as a pencil holder. This clever button reflects the humor of the establishment.